MicroSave-Africa’s Focus Groups and PRA Tools

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MicroSave-Africa’s Focus Groups and PRA Tools. A MicroSave presentation distributed on www.ideasnet.org. MicroSave-Africa Market Research for MicroFinance How the Tools were Developed. Developed with 9 MFIs in Bangladesh Philippines Kenya/Tanzania/Uganda Pilot-tested as a toolkit in - PowerPoint PPT Presentation

Transcript of MicroSave-Africa’s Focus Groups and PRA Tools

  • MicroSave-Africas Focus Groups and PRA ToolsA MicroSave presentation distributed on www.ideasnet.org

  • MicroSave-Africa Market Research for MicroFinance How the Tools were DevelopedDeveloped with 9 MFIs inBangladeshPhilippinesKenya/Tanzania/UgandaPilot-tested as a toolkit inKenya/Tanzania/UgandaTraining underway/planned for:International NetworksMFIs in East/South/West AfricaAfrican TA Consultants

  • MicroSave-Africa Market Research for MicroFinanceFocus Group DiscussionParticipatory Rapid Appraisal Tools (14)Seasonality AnalysesLifecycle AnalysisProduct Attribute Ranking Wealth RankingCash Mobility MappingFinancial Sector Trend Analysis

    Handout: A Quick Introduction to Market Research for MicroFinance

  • What Is A Focus Group Discussion ?Relatively new technique for data collection. Used to collect qualitative data - provides descriptive information not numbers and figures.6-8 homogeneous participants discuss a particular issue lead by a moderator probing (not prompting) and helping the group explore the issues in depth.The discussion is recorded. The Focus in Focus Group Discussion describes the importance of focusing on a few key (generally related) issues.

  • When Is A Focus Group Discussion Useful/Applicable ?To collect a large amount of complex data in a relatively short period of time. More in-depth examination of issues through the dynamics of a peer-group discussion.It is useful for qualitative/descriptive data collection and/or when detailed information is required in a short period of time.

  • Focus Group Discussion ProcessGet to know the sectorGet to know the clients et al Arrange Logistics and Select Interviewees Prepare and Pre-Test Discussion GuideRun Focus Group DiscussionAnalyse Data and Prepare Report and Presentation

  • Market Research & Prototype Development Process OverviewQualitativeResearch:FGD/PRAConceptDevelopmentQualitative ResearchPlanRefine the Concept intoa PrototypeProblemDefinitionQuantitativeResearch:PrototypeTestingProduct Ready forPilot-testUnderstanding clients needsTesting the product prototype

  • Focus Groups depend on the Moderator

  • Focusing on the Issues

  • and is fun too!!!

  • ExerciseBreak into four groupsSeasonality AnalysisLife Cycle AnalysisFinancial Sector Trend AnalysisProduct Attribute RankingReview the outputs of these PRA tools and answer the three questions.

    Handout: PRA Tools (and on completion of the exercise PRA Tools Resolved)

  • Seasonality Analysis

  • Seasonality Analysis

  • Life-Cycle Analysis

  • Life-Cycle Analysis

    _997786044.xls

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    Life Cycle Events

    Financial Pressure

    Death ofSpouse

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    Establish HHMarriageBirth 1st ChildChildren in Primary SchoolChildren in Secondary SchoolTertiary EducationLooking after ageing ParentsChildren's MarriageProlonged IllnessDeath of ParentsRetirementDeath of Spouse

    Average Score3.75432.54.254.752.752543.54.5

    Kamukamu WA, Wabigalo343345325454

    Kyosimba Onaanya WA, Luzira554345225435

    Dembe WA, Butabika553255315435

    Grace WA, Buganda222244335435

    Age Group18-2021-2223-2526-3031-3536-4041-4546-5051-5556-6061-6566 and older

    Frequency2141718157106011

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  • Product Attribute Ranking

  • Uses and Options for the MicroSave-Africa Market Research for MicroFinanceMarket Research - for product development or refinementAnalysis of vulnerability/risk/opportunities and how clients use financial servicesAnalysis of financial landscape - informal/formalAnalysis of drop-outs and delinquency problemsImpact assessmentAnalysis of relative depth of outreachFraud/rent-seeking identificationImplementation cost

  • FGD & PRA: Many Uses in Many Settings

  • MicroSave-Africa A CGAP/DFID/UNDP Initiative

    Promoting high-quality financial services for poor people

    Shelter Afrique Building, Mamlaka Road, P.O. Box 76436, Nairobi, KenyaTel: 254 (0)2 724801/724806/726397 Fax: 254 (0)2 720133 Email: [email protected] Website: http://www.MicroSave-Africa.com

    What Is A Focus Group Discussion ?Relatively new technique for data collection. Used to collect qualitative data - provides descriptive information not numbers and figures.6-8 homogeneous participants discuss a particular issue lead by a moderator.Probing (not prompting) and helping the group explore the issues in depth.The discussion is recorded. The Focus in Focus Group Discussion describes the importance of focusing on a few key (generally related) issues.

    When Is A Focus Group Discussion Useful/Applicable ?

    FGDs allow the collection of a relatively large amount of data in a relatively short period of time. They also allow more in-depth examination of issues through the dynamics of a peer-group discussion.FGDs are therefore useful when qualitative or descriptive data and/or when detailed information is required in a short period of time.

    Focus Group Discussions Process

    Get to Know the Sector ->Get to Know the Clients->Arrange Logistics and Select Interviewees/Participants ->Prepare and Pre-Test the Discussion Guide-> Conduct the Focus Group Discussion->Analyse the Data and Prepare the Report/Presentation

    Market Research Flow Chart

    This slide provides an overview of the product development process.

    Define the problem -> Understand the clients needs (through qualitative research techniques)-> Develop the product concept/prototype including costing and pricing-> Test the product prototype (through quantitative research techniques)-> Develop a product a pilot testing plan

    Implement and Evaluate the product pilot

    Develop a Business Plan for Launch/roll-out