Microfunding for Tourism Destination Development

Inspiration fromKailali Chamber of

Commerce and IndustryNepal

FAR WEST NEPAL

Ravaged by the Maoist Movement

RemoteDeprived of Attention

Unexplored!

2008

Started a microfunding program, raising funds from all its members

The Scheme

Start – 25p from the sale of one notebook

In few months gave 10,000 Rs.

MISSION ONE PAISA

Viral Effect

Hotels – 50 Rs. / BookingDoctors – 50p / prescription

Hospital Workers – Rs. 10 / month

Transport companiesRice MillsFlour Mills

Public private donations

MISSION ONE PAISA

Tourism Fund

1,000,000 Rs.

+

Corporate tax+

Consumer Fairs

=

4,000,000 Rs

MISSION ONE PAISA

Destination Marketing

Posters – 26Different Post cards

Coffee table books – 3Exhibitions in Kathmandu

Rallying NRNs abroad

Students using Regional Post cards to make the districts

knownPosters on outbound busses

MISSION ONE PAISA

MISSION ONE PAISA

AIRPORTIMPROVEMENT

Another Campaign

Rickshaw PullersIndividual donors

PublicSmall shop owners

From Rs. 5 to Rs. 55,000

=6,100,000 Rs.

AIRPORTIMPROVEMENT

Second longest runaway in Nepal

Applying for International status

AWARDEDBest Chamber

InNepal!

Developing Tour OperatorsDeveloping Tourism Products

Working on Marketing & BrandingCreating a Destination Management

SystemBringing all Chambers together into

a Tourism Task Force

What Next?

Applaud this effort by the people of Kailali

Spread the news – blogs, tweets, facebook, articlesIf possible, visit Far West

Nepal!

What can you do?

www.facebook.com/farwestnepal

Namaste! Thank you!