Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University...
-
Upload
julia-foster -
Category
Documents
-
view
215 -
download
1
Transcript of Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University...
![Page 1: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/1.jpg)
Microenterprise Development in Michigan:
Coverage, Access, and Outreach
Michigan State University Center for Regional Economic Innovation
![Page 2: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/2.jpg)
Claire Glenn, Microenterprise Network of Michigan
CoordinatorCommunity Economic Development Association of
Michigan
![Page 3: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/3.jpg)
What is Microenterprise?
![Page 4: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/4.jpg)
What is Microenterprise?• Very small business
![Page 5: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/5.jpg)
What is Microenterprise?• Very small business
• Five employees or fewer
![Page 6: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/6.jpg)
What is Microenterprise?• Very small business
• Five employees or fewer
• $35,000 or less
![Page 7: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/7.jpg)
What is Microenterprise?• Very small business
• Five employees or fewer
• $35,000 or less
• Without access to traditional resources, assistance, capital
![Page 8: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/8.jpg)
Why Microenterprise?
![Page 9: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/9.jpg)
Why Microenterprise?
• Create jobs
![Page 10: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/10.jpg)
Why Microenterprise?
• Create jobs
• Increase the tax base
![Page 11: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/11.jpg)
Why Microenterprise?
• Create jobs
• Increase the tax base
• Promote local purchasing and hiring
![Page 12: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/12.jpg)
Why Microenterprise?
• Create jobs
• Increase the tax base
• Promote local purchasing and hiring
• Place-making
![Page 13: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/13.jpg)
Microenterprise in Michigan
![Page 14: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/14.jpg)
Microenterprise in Michigan
95%
91%
88%
Association for Enterprise Opportunity. http://www.aeoworks.org/pdf/states/Microbusiness_State_Factsheet-MI.pdf
![Page 15: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/15.jpg)
Support for MicroenterpriseMicroenterprise Development
Organizations (MDOs) provide:
![Page 16: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/16.jpg)
Support for MicroenterpriseMicroenterprise Development
Organizations(MDOs) provide:
• Training
![Page 17: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/17.jpg)
Support for MicroenterpriseMicroenterprise Development
Organizations(MDOs) provide:
• Training
• Technical Assistance
![Page 18: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/18.jpg)
Support for MicroenterpriseMicroenterprise Development
Organizations(MDOs) provide:
• Training
• Technical Assistance
• Microenterprise Lending
![Page 19: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/19.jpg)
MNM Research
![Page 20: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/20.jpg)
MNM Research
Methods:
![Page 21: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/21.jpg)
MNM Research
Methods:
• Network of over 100 individual members
![Page 22: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/22.jpg)
MNM Research
Methods:
• Network of over 100 individual members
• 29 direct service providers identified
• 22 total respondents to date
![Page 23: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/23.jpg)
MNM Research
Methods:
• Network of over 100 individual members
• 29 direct service providers identified
• 22 total respondents to date
Products:
![Page 24: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/24.jpg)
MNM Research
Methods:
• Network of over 100 individual members
• 29 direct service providers identified
• 22 total respondents to date
Products:
• Coverage Maps
![Page 25: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/25.jpg)
MNM Research
Methods:
• Network of over 100 individual members
• 29 direct service providers identified
• 22 total respondents to date
Products:
• Coverage Maps
• Resource Directory
![Page 26: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/26.jpg)
![Page 27: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/27.jpg)
![Page 28: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/28.jpg)
![Page 29: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/29.jpg)
Survey Results:Awareness
![Page 30: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/30.jpg)
Survey Results:Awareness
Microenterprise development
• Low familiarity
![Page 31: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/31.jpg)
Survey Results:Awareness
Microenterprise development
• Low familiarity
MDO respondents
• Range of perceived effectiveness
![Page 32: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/32.jpg)
Survey Results:Outreach Strategies
![Page 33: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/33.jpg)
Survey Results:Outreach Strategies
Importance of networks:
![Page 34: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/34.jpg)
Survey Results:Outreach Strategies
Importance of networks:
• Referrals from network connectionso MDOs
• Presentations and public speaking
• Word of mouth
• Attending events, workshops, and panels
![Page 35: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/35.jpg)
Survey Results:Outreach Strategies
Secondary importance:
![Page 36: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/36.jpg)
Survey Results:Outreach Strategies
Secondary importance:
• Social media
• Website
![Page 37: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/37.jpg)
Survey Results:Outreach Strategies
Secondary importance:
• Social media
• Website
Least utilized:
![Page 38: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/38.jpg)
Survey Results:Outreach Strategies
Secondary importance:
• Social media
• Website
Least utilized:
• Success stories
• Newspaper
• Radio and television
• Flyers and posters
![Page 39: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/39.jpg)
Survey Results:Budget restrictions
![Page 40: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/40.jpg)
Survey Results:Budget restrictions
Outreach/Marketing budgets:
• Majority $0
• Range up to $100,000
• Average $5,000
![Page 41: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/41.jpg)
Survey Results:Difficulties
![Page 42: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/42.jpg)
Survey Results:Difficulties
Struggle to reach communities:
![Page 43: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/43.jpg)
Survey Results:Difficulties
Struggle to reach communities:
• Specific industries
• Specific neighborhoods
• Specific demographics
![Page 44: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/44.jpg)
Survey Results:Difficulties
Struggle to reach communities:
• Specific industries
• Specific neighborhoods
• Specific demographics
"Outside of existing networks, there is no way to reach the vast majority of clientelle."
![Page 45: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/45.jpg)
Identifying Needs and Solutions
![Page 46: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/46.jpg)
Identifying Needs and Solutions
Expand coverage of microenterprise development
services in Michigan
![Page 47: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/47.jpg)
Identifying Needs and Solutions
Expand coverage of microenterprise development
services in Michigan
PartnershipsPolicy advocacy
![Page 48: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/48.jpg)
Identifying Needs and Solutions
Expand coverage of microenterprise development
services in Michigan
PartnershipsPolicy advocacy
Promote low- and no-cost marketing and outreach strategies
that reach beyond an MDO's existing network
![Page 49: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/49.jpg)
Identifying Needs and Solutions
Expand coverage of microenterprise development
services in Michigan
PartnershipsPolicy advocacy
Promote low- and no-cost marketing and outreach strategies
that reach beyond an MDO's existing network
Grassroots marketingTechnology-based outreach
PSAs for TV and Radio
![Page 50: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/50.jpg)
Identifying Needs and Solutions
Expand coverage of microenterprise development
services in Michigan
PartnershipsPolicy advocacy
Promote low- and no-cost marketing and outreach strategies
that reach beyond an MDO's existing network
Grassroots marketingTechnology-based outreach
PSAs for TV and Radio
Increase support for MDOs
![Page 51: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/51.jpg)
Identifying Needs and Solutions
Expand coverage of microenterprise development
services in Michigan
PartnershipsPolicy advocacy
Promote low- and no-cost marketing and outreach strategies
that reach beyond an MDO's existing network
Grassroots marketingTechnology-based outreach
PSAs for TV and Radio
Increase support for MDOs CRA fundsIncome-generating marketing
(Cause-related marketing)
![Page 52: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/52.jpg)
Identifying Needs and Solutions
Expand coverage of microenterprise development
services in Michigan
PartnershipsPolicy advocacy
Promote low- and no-cost marketing and outreach strategies
that reach beyond an MDO's existing network
Grassroots marketingTechnology-based outreach
PSAs for TV and Radio
Increase support for MDOs CRA fundsIncome-generating marketing
(Cause-related marketing)
Improve the brand of microenterprise
![Page 53: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/53.jpg)
Identifying Needs and Solutions
Expand coverage of microenterprise development
services in Michigan
PartnershipsPolicy advocacy
Promote low- and no-cost marketing and outreach strategies
that reach beyond an MDO's existing network
Grassroots marketingTechnology-based outreach
PSAs for TV and Radio
Increase support for MDOs CRA fundsIncome-generating marketing
(Cause-related marketing)
Improve the brand of microenterprise
Grassroots marketingEvents
PartnershipsMicroenterprise Network
![Page 54: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/54.jpg)
Contribute!
• Contact Claire Glenn [email protected]
• Take the survey at https://www.surveymonkey.com/s/RNSHHWM
![Page 55: Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649ee65503460f94bf65f0/html5/thumbnails/55.jpg)
Questions? Thoughts? Feedback?