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DeLaval AMR™ Commercial Installation Sold in Germany 

The dairy farm where the automatic milkin rotary will !e installed is located in

Schlossvi""ach# in the state of Thurinia# Germany$ It re"resents the first

commercial installation to !e sold on the German market$

DeLaval International announced today the next commercial installation of the DeLaval

 AMR™ which will be in Germany. “his is yet another si!nificant ste" for DeLaval as we enter

the German mar#et with the AMR™. his system is a revolution in hi!h ca"acity mil#in! and

 what farmers with herds of $%%&'%% cows have been waitin! for() said DeLaval *ice +resident

,usiness Area -a"ital Goods Andrew urner.

The Laproma Farm in Schlossvippach, Germany was founded in 1991 and is a former

agricultural production co-operative. The dairy farming division of the operations at

 Laproma is a significant part of the usiness that also includes cropping, eef cattle !"# ha

grassland$, and iogas production. The farm is currently mil%ing 9## cows and sees

opportunities for growth. & whole new site will e set up for the 'eLaval &()* and will

consist of a new arn and dairy center that will e uilt up in two phases from +#11-+#1 for

an additional ## cows. The first mil%ing is planned for Septemer +#1+. n addition a

second iogas plant is also eing planned/ the e0isting unit has een in operation since +##9

with a capacity of "99 %w.

The (anaging 'irector for r2euger-und 3andels-&G L&4)5(& Schlossvippach, (r.

 'ietrich 6irchner says, 75ur goal was and still is sustainaility and growth in mil%

 production, with our e0isting production we have a very good level of 9## mil%ing cows and

an average mil% yield per year of 1# 8## 6g, ut we cannot grow further on the same site. 

The Laproma Farm currently has " employees in total with ++ of them focused on the dairy

 farming ranch of the usiness. 7Sustainaility also means having the right personnel and

we are not only a young team with a highly professional education ut also have amitions

 for mil% production. n the new production unit we will e fully focused on animal health,

environment, animal welfare and cow comfort and of course an e0cellent wor%ing

environment for our people, continued (r. 6irchner.

he DeLaval AMR™ has been develo"ed with three #ey customer benefits in mind

"rofitability( farm mana!ement and flexibility. he main com"onents of the system are teat

"re"aration( attachment and teat&s"ray modules( two touch screens to o"erate the system(

automatic cu" bac# flush( automatic floor cleanin! and safety systems. he f irst AMR™systems will have u" to /% cows0hour ca"acity( de"endin! on the number of robots installed.

 As many as five robots can be attached to the rotary.

he challen!e to develo" the AMR™ was to brin! to mar#et a flexible system that wor#s

e1ually well on all ty"es of farmin! o"erations. Another #ey fundamental is scalability so dairy

farmers can start with a lower level of automation and then increase as their business !rows.

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“his flexibility is a ma2or advanta!e allowin! our customers to !row at their chosen "ace()

 Andrew urner said.

DeLaval is testin! the AMR™ on farms in 3weden and in Australia and will im"lement

commercial installations in those mar#ets also durin! 4%55 with availability in other selected

mar#ets in 4%54.

6very day millions of dairy animals are mil#ed( fed and maintained by DeLaval solutions in

more than 5%% countries worldwide 7 and DeLaval meets with over 5% %%% mil# "roducers on

their farms.

DeLaval has over 548 years of innovation and ex"erience in the dairy business( su""ortin!

dairy farmers in mana!in! their farms their way. 9ur 3ustainable Dairy :armin! initiative is

contributin! to the "roduction of more 1uality food( for more "eo"le( with less im"act on the

environment. 9ur 3mart :armin! strate!y aims at influencin! and sha"in! the future of dairy

farmin! today. he !oal is to accelerate the transition from mil#in! mana!ement to !lobal farm

"rofitability mana!ement by harnessin! emer!in! decision tools and automation technolo!iesfor better 1uality mil# and "rofits. DeLaval is a com"any of the etra Laval Grou". :or more

information "lease contact ;im 32<lund -ommunications Director at DeLaval International

#im.s2olund=delaval.com0 >?@ 8$% @@4

•   http://www.hoards.com/IB_DeLaval-AMR

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Milk prices

-owed

Supermarkets promise to pay farmers more for their milk 

Aug 22nd 2015 |

THE past few years have seen a desperate fight for market share among Britain’ssupermarkets, sharpened by the relentless rise of Aldi and Lidl, two successful erman!owned discounters" Tesco, the biggest, Asda, #orrisons and others have reported someof their largest!ever losses" They might have been hoping for a period of relative calm torestructure their businesses and repair their balance!sheets" $o such luck"

Thanks to a string of changes affecting the world dairy industry, most significantly theend of European %nion &uotas on milk production, falling demand in 'hina and (ussiansanctions against E% dairy producers, there is a glut of milk" That has led to falling

prices everywhere" Britain’s dairy farmers, says )hil Bicknell, head of food and farmingat the $ational *armers’ %nion, have e+perienced brief price drops before, but nothingon this scale" E+cept for a brief respite in *ebruary, prices have been falling everymonth for well over a year" And it could get worse"

#ilk producers have been venting their anger and frustration on the supermarkets,where most of the stuff is sold" Angry farmers have been herding cattle downsupermarket aisles and activists have been buying up shelves of milk only to pour itdown the drain, in protest against low prices" They claim that, unless the supermarketspay more, many dairy farmers will go out of business"

et for retailers, milk has become a prime weapon in the battle for profits, or evensurvival" As -ulian Bailey, head of marketing at #orrisons, puts it, .if we are notcompetitive on milk prices, then some of our customers, particularly the more budget!conscious ones, will /ust shop elsewhere"0 1ndeed, this price war has resulted insupermarkets cutting spending on li&uid milk relentlessly, especially this year" 2ince3445, according to 6antar 7orldpanel, a research outfit, the amount of milk sold inBritain has risen by 889 to a pro/ected :": billion litres this year, but the value of saleshas fallen from ;<": billion =>:": billion? in 344@ to an estimated ;<"3 billion this year,the lowest figure since 3445"

'onfronted by bovine protesters followed by television cameras wandering down theiraisles, the supermarkets have been forced to respond, and prices are edging up" n

 August 85th Aldi, Lidl and Asda started to pay a minimum price of 3p per litre, wellabove the average price paid directly to a farmer for milk of 3<"CDp =the so!called.farmgate0 price?" Even so, that is still below the cost of production, which farmers claimis about <4p per litre" Tesco, 2ainsbury’s and a few others already pay a bit more thanthe cost of production"

#orrisons, the fourth!largest supermarket, has pledged 3Cp a litre later this month" 1t isalso introducing a new brand, .#ilk for *armers0, which will cost 84p more per litre,

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money that it promises to pass straight to farmers" This gives shoppers the opportunityto put their money where their mouths are if they want to support British farmers"#orrisons’ own research suggests that, at least in theory, D89 of its customers arehappy to do this"

et the dairy industry could do more itself" There has been much rationalisation in thesector in recent years, but the farmgate price of British milk is, at the moment, the fifthmost e+pensive among the 8: older E% members" This is partly due to short!termcurrency movements, but it also suggests that Britain’s dairy farmers could becomemore efficient"

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