Microcontent Marketing
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Transcript of Microcontent Marketing
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12 ideas for microcontent marketing on the social webSmall ideas, big impact:
a presentation by Sidneyeve Matriximage: xrrr
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why?3 reasons to morselize your content.
first, the
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Social- and mobile-ready content by design.Increase accessibility1.
image: Don Solo
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on their smartphones and tabletspeople are searching for youbecause
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boost authenticitywhen shared via the social graph, messages gain credibility
2.
image: Franco Bouly
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new metrics of relevanceP2P trusted referrals
image: Mario Sixtus
are giving rise to
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information overloadin an information-economy,distill & distribute data in bite-sized pieces
3.
image: victoriapeckham
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infosnackingon microcontent
in moments of microboredom.
image: withgalen
because people are
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how?a roundup of ways to shrink+share your content.
next, the
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increase business intelligence & drive customer engagement.1.Opinion polls
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surveys & polls. social by design. iPad ready.
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2.tweet couponsmobile marketing
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3.image sharingdigital creative portfolio
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4.geotaggingput your business on the map
image: Mukumbura
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5.Get an app.sustained engagement.
image: Sigalakos
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6.mini booksinfonuggets of wisdom.
image: B_Zedan
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atomize a reportdistill key factoids in eFlyer or ePaper.7.
image: Unhindered by Talent
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Facebook notesimport share-ready blog posts to profile or page.8.
image: A Schwerin Moses
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slideshowsagile takeaways.9.
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mobile ready.
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slide design information + instruction
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infographicsbite-sized data visualization10.
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11.widgetscustomized mini apps for your website
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event planning?free customizable countdown widget builds anticipation
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12.Quick Response codesinfo-to-go on cell and smartphones
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what to code?URLsphone #sSMS
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about the authorSidneyeve MatrixQueen’s National Scholar & Assistant Professor,Film & Media, Queen’s University, Canadasidneyevematrix.comtwitter: @[email protected]
Contents of this presentation, including images, have Creative Commons Attribution----Noncommercial-Share Alike 3.0 Licenses. (cc) 2010/sidneyevematrix. Thank you to Alexandra V. Macgregor and Jan Dines for assistance and inspiration.
This research was sponsored by and prepared forThe Kingston Economic Development Corporation.
image: Vardhana