MicroAd VIETNAM Powered by MicroAd BLADE

Company Overview

Headquartered in Tokyo, Japan

Established in 2007 MicroAd Viet Nam

HMC brand since 2012

HN brand since 2014

MicroAd carries out the

AD PLATFORM AND AD NETWORK BUSINESSESin the field of online advertising.

WHAT WE OFFER?

RETARGETING (RT) & DYNAMIC RT 3 2

1 REACH

AUDIENCE TARGETING (AT)

REACH    

AT:  CUSTOMIZATION      

Cell phones Travel Shopping

Beauty & Spas Automotive Technology

Medicine Entertainment Home appliances

Based on ONLINE BEHAVIORS

of >32 million unique visitors, BLADE puts into over

100 categories

AT:  LOOK  ALIKE    

Unique visitors (UVs)

BLADE stores their cookies to

analyze their online behavior

BLADE targets the new UVs having

“look alike” behavior.

BLADE serves the ads to the new

users

RETARGETING      

UNIQUE VISITORS (UV)

UV interact with LP

After UV leave LP, BLADE considers

those UV as strong leads, follow them

BLADE serves the relevant ads for

the potential users

DYNAMIC  RT      !  Serve potential customers with more products/

services based on their activities on the website !  Remind and encourage them to click through and

make purchases

WHAT ELSE WE OFFER?

SOCIAL MEDIA

ADS

GOOGLE ADWORDS

CREATIVE DESIGN

MEDIA BOOKING

DASHBOARD for campaign monitor

Motorbike client A in Vietnam

2013/07/01-2013/07/07

2013/07/08-2013/07/14

2013/07/15-2013/07/21

2013/07/22-2013/07/28

2013/07/29-2013/08/04

2013/08/05-2013/08/11

2013/08/12-2013/08/18

2013/08/19-2013/08/25

2013/08/26-2013/09/01

2013/09/02-2013/09/08

Cost $962.84 $1,151.25 $695.18 $788.94 $824.28 $550.12 $720.02 $610.21 $607.64 $1,026.66

CPC $0.15 $0.15 $0.10 $0.11 $0.11 $0.10 $0.11 $0.12 $0.10 $0.09

$0.15 $0.15

$0.10 $0.11 $0.11

$0.10 $0.11

$0.12

$0.10 $0.09

$0.00

$200.00

$400.00

$600.00

$800.00

$1,000.00

$1,200.00

$1,400.00

$0.00

$0.02

$0.04

$0.06

$0.08

$0.10

$0.12

$0.14

$0.16

Gro

ss c

ost

Cost and CPC �

■Case study ( Motorbike Client A) !  Campaign’s KPI : CPC (the number of Clicks) !  Term : 2 months !  Cost : $ 8,000 !  Goal CPC : $ 0.2 !  Actual CPC : $0.11 *Total Impressions : 97,348,623

!  Actual CPM : $0.08 *Total clicks: 69,797

Over 200 clients have experienced with MicroAd platform products

CONTACT US

Ho Chi Minh Office: Address: Maritime Bank Tower, Floor 16, 180-192 Nguyen Cong Tru, Nguyen Thai Binh Ward, Dist. 1, Ho Chi Minh City, Vietnam Tel: +84-8-3914-6282 - Fax: +84-8-3914-6285 Website: www.microad.vn Email: info@microad.vn Ha Noi Office: Address: 19th Floor, Thang Long Building, 98 Nguy Nhu Kon Tum, Thanh Xuan District, Ha Noi Tel: +84-4-3553-8561 - Fax: +84-4-3553-8562

THANK YOU!