Micro-Cap Review Magazine Features Healthy Coffee International
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Transcript of Micro-Cap Review Magazine Features Healthy Coffee International
www.microcapreview.com Micro-Cap Review Magazine 43
PROFILED COMPANIES
Healthy Coffee International (Pink Sheets: HCEI)
cAtegory creAtor
The architect of the Healthy Coffee con-
cept, Rick Aguiluz wanted to create a prod-
uct that would provide health benefits to
people around the world. He wanted to
give people an opportunity to start their
home business for less than $500. And then
he wanted to teach them how to use the
Internet to build a global coffee distribu-
tion business. Sue Homemaker can earn
money by selling coffee to her friends and
neighbors through weekend coffee parties.
Joe Carpenter can earn commissions from
the Healthy Coffee business of his cousin
in Iowa, his sister-in-law in Japan, and his
brother in London.
heAlthy coffee usA
Healthy Coffee International sells products
exclusively through its subsidiary, Healthy
Coffee USA, Inc. (www.HealthyCoffee.com).
The company is well positioned in the mar-
ketplace at the junction of three mega-bil-
lion dollar industries: coffee, wellness bever-
ages, and energy drinks.
“hArDest working mAn
in mlm”
It all started in 1996 when Rick Aguiluz
was involved in his first network market-
ing company. Within 13 months he became
the top associate with over 25,000 distribu-
tors in his organization and was appointed
as the national sales director. Aguiluz was
responsible for opening a branch office in
the Philippines. He launched the office with
5,000 people at the Philippines International
Convention Center. This opening was the
biggest launch event in the company’s his-
tory, bigger than the launch events of the
United States, Mexico, and Canada com-
bined.
Aguiluz worked for two public compa-
nies as director of sales. While serving in
those roles, he helped open several offices
in two Asian countries. In 1999 Rick was
featured on the cover of an MLM magazine
as the “Hardest Working Man in Network
Marketing.” In 2003 he worked for a US
start-up of an Asian company as vice-pres-
ident of sales and marketing. He built the
44 Micro-Cap Review Magazine www.microcapreview.com
1,200 square foot operation with 800 dis-
tributors and $30,000 per month sales into
a 46,000 square foot operation with over
75,000 distributors and $30 million per year
sales in less than three years.
coffee is big business
In 2003 businesses sold 400 billion cups of
coffee worldwide, making coffee the world’s
most popular and widely distributed drink.
Coffee is the second biggest commodity in
the world next to oil.
AmericAns love coffee
Four out of five Americans drink coffee reg-
ularly. Over 50 percent of American adults
drink three to four cups of coffee daily. In
total, Americans consume over 400 million
cups of coffee each day.
why heAlthy coffee
Healthy Coffee sells a line of instant gour-
met coffee drinks that are not only deli-
cious, but also healthy. The products are
based on proprietary formulas that com-
bine the health benefits of ginseng, reishi
mushroom, and other top-quality ingre-
dients with the world’s finest coffee beans.
Ginseng helps boost energy levels, while rei-
shi helps improve circulation and strengthen
the immune system.
Ginseng is a highly touted herb that has
been in use for thousands of years. The
Chinese have used it for 5,000 years, and
North American herbalists since ancient
times. Ginseng is classified as an adaptogen,
because the active ingredient found in the
ginseng root helps normalize imbalances
within the body by increasing resistance to
the harmful effects of physical, chemical, and
biological stress. Respected researchers in
China, Japan, and Korea have done extensive
studies of ginseng and verified its effective-
ness in reducing fatigue and increasing stam-
ina. They have also found that ginseng plays
an important role in forming red blood cells,
eliminating anemia, and possibly reducing
cell damage, thus helping to counteract age-
related defects.
Reishi (or Ganoderma lucidum) is the
Japanese name for red mushroom, and is
also known as lingzhi in China. In Asia reishi
is known as the “Miraculous King of Herbs.”
Practitioners of traditional Chinese medicine
have used reishi as a herbal remedy for more
than 4,000 years. This amazing herb contains
over 200 important nutrients, including trit-
erpenoids, polysaccharides, and organic ger-
manium. Research has shown that reishi is
a powerful source of antioxidants that help
balance and strengthen the immune system
while helping to eliminate toxins.
ProDucts
EnerGi Blend: The only instant gourmet cof-
fee with ginseng and reishi, plus non-dairy
creamer and cane sugar.
EnerGi Black: The only instant gourmet
black coffee with ginseng and reishi.
EnerGi Chai: The only instant milk tea with
ginseng and reishi.
EnerGi Blast: The only instant energy drink
with ginseng and reishi.
future ProDucts
EnerGi Choco: The only instant chocolate
drink with ginseng and reishi.
Energi Mocha: The only instant mocha
coffee drink with ginseng and reishi.
globAliZAtion: now in 11
countries
Healthy Coffee has first mover advantage
by quickly establishing offices in 11 coun-
tries: Australia, Canada, China, Germany,
Japan, New Zealand, Philippines, Puerto
Rico, Samoa, Sweden, United Kingdom, and
distributors in 29 more countries. The com-
pany’s goal is to have offices in 100 countries
in 10 years.
billion DollAr comPAny in
10 yeArs
The company is working towards its plan
to build a network of 2.5 million indepen-
dent distributors in 100 countries (25,000
distributors per country). The plan is to
have customers order a minimum of $25
of products every month. That would make
Healthy Coffee a billion-dollar company in
10 years. n
Disclaimer: This corporate profile is based upon information provided by the issuer or company representative.
The information is not intended to be, and shall not constitute, an offer to sell or solicitation of any offer to buy
any securities. It is intended for information purposes only, and to increase awareness of the company profiled.
Safe Harbor Statement: The statements in this advertorial or profile relating to future products, partnerships,
technology, and positive direction are forward looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. Some or all of the aspects anticipated by these forward looking statements may not,
in fact, occur. Factors that could cause or contribute to such differences include but are not limited to contractual
difficulties, demand for the Issuer’s common stock, and the company’s ability to obtain future financing. Micro-cap
Review Magazine may have received payment to publish and print this advertorial or corporate profile. Micro-cap
Review Magazine disclaimers apply and may be reviewed at www.microcapreview.com/disclaimer.php. Before
investing in any security, you are strongly advised to review all public filings of the issuer of such security, which
can be found at www.sec.gov, as well as warnings published by the SEC at www.sec.gov/investors and to consult
with your professionals.
TMThe World's Healthy Coffee Company
Healthy Coffee International, Inc.
(949) 209-8850 www.HCEI.biz OTC:HCEI
895 Dove Street Suite 300, Newport Beach, CA 92660
e-mail: [email protected]
OTC: HCEI
Coffee Wellness Energy DrinksCoffee Wellness Energy DrinksCoffee Wellness Energy Drinks
International OfficesInternational OfficesInternational Offices
Opening SoonOpening SoonOpening Soon
Healthy Coffee International, Inc., category creator of Healthy Coffee, is focused on bringing health to the
world’s largest and most popular drink, coffee. The company’s proprietary formulas combine the health benefi ts of Ginseng, Reishi Mushroom, and other top quality ingredients with the world’s fi nest coffee beans to create a line of deliciously healthy instant gourmet coffee drinks.
www.HCEI.biz
CANADA JAPAN PHILIPPINES NEW ZEALAND AUSTRALIA
UNITED KINGDOM SAMOA PUERTO RICO GERMANY SWEDEN CHINA
HONG KONG COLOMBIA CHILE BRAZIL INDIA DUBAI UAE NETHERLANDS
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