Micro and Macro Analysis
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Transcript of Micro and Macro Analysis
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Micro and Macro analysis
of Yamaha
By
Jayakumar.k
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Vision of Yamaha
We will establish YAMAHA
as the "exclusive &
trusted brand" of
customers by "creatingKando" (touching their
hearts) - the first time
and every time with
world class products &services delivered by
people having "passion
for customers".
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Mission statements
We are committed to:
Be the Exclusive & Trusted Brand renowned formarketing and manufacturing of YAMAHA
products, focusing on serving our customerwhere we can build long term relationships byraising their lifestyle through performanceexcellence, proactive design & innovative
technology. Our innovative solutions will alwaysexceed the changing needs of our customers andprovide value added vehicles.
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Micro Analysis
Yamaha Corporation cameinto being on October 1,1987
after its predecessor NipponGakki Company Limitedchanged its official name.
That change marked theanniversary of the day thatTorakusu Yamaha (April 201851 August 8 1916)
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Founders Profile
Torakusu Yamaha
Born: 20-Apr-1851
Birthplace: Nagasaki, Japan
Died: 8-Aug-1916 Location of death: Hamamatsu, Japan
Cause of death: unspecified
Race or Ethnicity: Asian
Occupation: Business
Nationality: Japan
Executive summary: Founder of Yamaha Corporation
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About Yamaha
Yamaha's history goes back over ahundred years to 1887 whenTorakusu Yamaha founded the
company, which began producingreed organs. The YamahaCorporation in Japan. has grown tobecome the world's largestmanufacturer of a full line
Musical instruments Audio/visual products
Semiconductors
Computer related products
Sporting goods
Home appliances and furniture Specialty metals, machine tools,
industrial robots.
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The Yamaha Corporation
The Yamaha Motor Corporation,
Ltd., begun on July 1, 1955
Yamaha Motor Corporationowns its wholly-owned
subsidiary in the U.S. called
Yamaha Motor Corporation
It produces
That is handling not onlymotorcycles, but also snow
mobiles, golf carts, outboard
engines, and water vehicles,
under the brand name of
Yamaha as well
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Board ofDirectors & Officers
. Terry Lewis
Chairman of the Board -
Yamaha Music & Wellness
Institute
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YAMAHA
Takuya Tak Nakata
President OF YAMAHA
COPORATION.
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Rick Young
Director - Yamaha Music &
Wellness InstituteSenior Vice President -
Yamaha Music & Wellness
Institute
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Barry Bittman, MD
CEO, President and Director
Yamaha Music & WellnessInstitute
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Brian Jemelian
Director - Yamaha Music &
Wellness InstituteSecretary & Treasurer -
Yamaha Music & Wellness
Institute
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Yamaha Producing
DVD Players
Digitalpianos
Stream Boat
Golfcarthotrod
Guitars.
Outboards
Utv BatteriesWalkman
Yamaha drums
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Macro Analysis
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