Michael Song 'A blast of market data from the app stat experts' SkyMobi
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Transcript of Michael Song 'A blast of market data from the app stat experts' SkyMobi
![Page 1: Michael Song 'A blast of market data from the app stat experts' SkyMobi](https://reader033.fdocuments.in/reader033/viewer/2022052822/554dc134b4c905c2488b4d37/html5/thumbnails/1.jpg)
“By the Numbers – A blast of market data on the Chinese market by the app stat experts”
• Market Overview• Monetization• Market Breakdown by City Tier• Overview of ‘Diaosi’
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Source: KPCB
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Source: iResearch
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Source: iResearch
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Source: KPCB
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Source: Super Data
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Source: Super Data
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Source: Super Data
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Source: Super Data
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Source: iResearch
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Know Who Your Customer Is
Population: 1.36 billion
Mobile internet users: 500 million
Mobile gamers: 266 million MAU
All these 266 million gamers are pretty much the same profile, right? NO
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Classify Users by the 6 Tiers of Cities in China
• Population• Provincial GDP• Cities with strong economic growth• Geography vicinity to other powerful cities• Advanced transportation infrastructure• Historical and cultural significance
American Chamber of Commerce
Let’s Break it Down
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1st Tier cities only have 10% of China’s population
1st Tier Cities: Beijing, Shanghai, Guangzhou, Shenzhen
Source: umeng
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Source: umeng
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Source: umeng
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Source: umeng
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Source: umeng
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I see the significance of focusing on lower tiered cities…but what do the users look like?
• Game Preferences• Game Preference Trends• User Behavior
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19Source: Maopao appstore
Diaosi Game Preference
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20
Diaosi Game Preference Trend
Most Diaosi start with casual games, and then gradually come to various types of games
Casual
Action
纸牌Card
Racing
RPG
Adventure
Time
Source: Maopao appstore
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21
Diaosi Prefer Small-Sized Games
Source: Maopao appstore
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22
Diaosi Prefer Small-Sized Games
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23
Diaosi’s Handset Performance Increasing, but yet Relatively Low End
• 2014 Q1, Diaosi’s phone AVG.ROM an increase of 158%, AVG.RAM an increase of 126%, but is still at a low level;
Q1-13 Q2-13 Q3-13 Q4-13 Q1-14
238 251
271
316
377
282 298 303
323
354
AVG.RAM AVG.ROM
Source: Maopao appstore
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24Source: Maopao appstore
Diaosi’s Most Responsive Time Periods to Promotions
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Games Are Most Important to 3rd Tier and Below
Source: umeng
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