Why NOBODY READS Your Corporate BlogPRESENTED BY: MICHAEL REYNOLDS

Michael ReynoldsAbout Michael: • President / CEO of SpinWeb • Cellist • Sushi connoisseur • Tennis player • Marketing/tech nerd • www.spinweb.net

Companies That Blog… get 55% more website traffic … generate 88% more leads

So Why Is Nobody Reading Your Blog?

Your Blog is BoringWrite with heart… talk to your best friend over dinner.

You Keep Your Blog a SecretShare blog posts on social media… more than once! Email articles to clients, train your support and sales teams to use them.

You Don’t Do Keyword ResearchConsistently research keywords to gauge demand, effectiveness, and find new topics.

You Tell Too Many StoriesStart posts with: !• “How to…” • “The best way to…” • “Is it bad to…?” • Why does…?” • Teach! Don’t reminisce.

Your Titles Are VagueIndustrial [stuff] Business [stuff] The interesting thing about [something] How to [do a thing] by [doing another thing] Why [a thing] makes it easier to [do a thing] Getting the most out of [a thing]

You Post Once Every Three MonthsBlogging frequency affects customer acquisition.

You Make it Hard to SubscribeAllow subscription via: !• Email • RSS • Email • Social media • Email • Email…

You Sell Too Much On Your BlogCan your blog generate leads? Absolutely! However, your blog is not the place to “sell” to your visitors.

You Never Exchange Guest PostsGuest post to: !• Get in front of another audience • Gain amplification from an influencer • Develop a partnership

Your Website is UglyDesign affects credibility on the web.

Why NOBODY READS Your Corporate BlogPRESENTED BY: MICHAEL REYNOLDS