Michael lazerow ad age deck

STRATEGY FOR EFFECTIVE FACEBOOK

WALL POSTS (A STATISTICAL REVIEW)

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By Michael LazerowCEO, BUDDY MEDIATWITTER: @lazerow

©2010 Buddy Media Inc. Proprietary and Confidential

QUESTIONS WE ALL FACE

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• When should we post?• How often should we post?• What should I say?


WHY?

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Do you want this? Or this?


SO WE DID SOME RESEARCH

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• Analyzed Facebook Wall posts by 200 of the world’s largest brands over a 2 week period

• January 30, 2011 – February 12, 2011


KEEP IT SHORT!


BEWARE OF URL SHORTENERS

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KEYWORDS: KEEP IT SIMPLE

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• Left column = best performing keywords for generating likes.

• Right column = best performing keywords for generating comments.

• As you can see, people follow instructions well!


KEYWORD ENGAGEMENT

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MASTER THE SOFT SELL

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Event

Winner

Offer


AVOID THE HARD SALE

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Event

Winner

OfferSale

Free shipping

Save


QUESTIONS WORK!

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• “Where,” “when,” “would,” and “should” drive highest engagement rates

• Avoid asking “why” questions


WHICH DAY IS BEST?

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Posts on Thursdays and Fridays saw 18% higher engagement rates.


WHAT TIME OF DAY IS BEST?

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Posts outside business hours had 20% higher engagement rates


ENTERTAINMENT INDUSTRY

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MEDIA INDUSTRY

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FASHION INDUSTRY

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FOOD & BEVERAGE INDUSTRY

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BUSINESS & FINANCE INDUSTRY

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HEALTHCARE & BEAUTY INDUSTRY

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RETAIL INDUSTRY

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TRAVEL & HOSPITALITY INDUSTRY

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AUTOMOTIVE INDUSTRY

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THANK YOU!

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Michael LazerowCEO, Buddy Media

facebook.com/buddymediaBuddymedia.com

E: [email protected]

Twitter: @lazerow

mailto:[email protected]

Michael lazerow ad age deck

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