MICHAEL HIPPLE, CHAIR RANDY KEATON , TREASURER ROBERT … · Imprint area; 2.5 x 3 Colors; Green...

THE REGIONAL BUILDING . 723 WOODLAKE DRIVE . CHESAPEAKE, VIRGINIA 23320 . (757) 420-8300

August 21, 2019 Memorandum #2019-128 TO: askHRgreen.org Water Awareness Subcommittee BY: Katie Cullipher, Principal Environmental Education Planner

RE: askHRgreen.org: Water Awareness Subcommittee – August 29, 2019

This is to call the next meeting of the askHRgreen.org: Water Awareness Subcommittee for Thursday, August 29, 2019 at 9:30 a.m. in Conference Room D/E, The Regional Building, 723 Woodlake Drive, Chesapeake, VA 23320. Comments and suggestions based on this agenda package are welcome. The agenda for the meeting is as follows: 1. Meeting Summary

The meeting summary for July is attached for review and approval. Attachment 1

Action: Approve the meeting summary.

2. askHRgreen.org Event Schedule

HRPDC staff will provide an update on the askHRgreen trailer. The current listing of events is as follows:

*Need volunteers for this event. Action: Based on discussion.

8/9 TGIF Summer Concert Series Suffolk

9/12 Isle of Wight County Fair Windsor

9/14 Community Engagement Event @ VB Sportsplex Virginia Beach

9/28 Bow Creek Block Party Virginia Beach

10/5 Autumn Fest/Arbor Day Celebration* Chesapeake

10/10 - 10/13 Peanut Festival Suffolk

10/12 Lynnhaven River Now Fall Festival Virginia Beach

10/21-10/24 Newport News Ship Building Health and Safety Expo Newport News

2/8 - 2/9 Hampton Roads Home Show* Hampton

4/4 - 4/5 Daffodil Festival Gloucester

ROBERT A. CRUM, JR., EXECUTIVE DIRECTOR/SECRETARY

MICHAEL HIPPLE, CHAIR .ANDRIA MCCLELLAN, VICE-CHAIR .RANDY KEATON, TREASURER

3. FY20 Media Campaigns & Promotions The following media and promotional campaigns are planned for this fiscal year:

Fall Imagine a Day Without Water paid media campaign (October) o Review creative concepts from Red Chalk Studios

Spring Fixing Leaks paid media campaign (March) – using existing video/radio/digital creative

Spring Value of Water paid media campaign (May) – using existing video/radio/digital creative

askHRgreen social media branding campaign – ongoing

Attachment 3

Action: Based on discussion.

4. Imagine a Day Without Water Imagine a Day Without Water 2019 is October 23. The Committee should discuss promoting this campaign to area businesses, review quotes for special giveaway items, and review the new online form for collecting sign ups. Coasters and coffee sleeves will be available for pickup.

Attachment 4A, 4B

Action: Based on discussion.

5. Printing & Promotional Items The following promotional items are currently on order: 2,500 collapsible silicone travel cups and 9,000 reusable bags. The Committee should discuss any additional promotional item they may need. Action: Based on discussion.

6. Roundtable Committee members should discuss any updates or news from their local programs. Action: Based on discussion.

7. Staff Reports Budget – The current FY20 budget is attached for review and discussion.

Digital Marketing Report – HRPDC staff will provide an overview of the digital

marketing report for July.

Attachment 7A, 7B Action: Based on discussion.

Next Meeting: The next meeting is scheduled for Thursday, September 26, 2019 at the HRPDC office in Chesapeake.

askHRgreen.org | Water Awareness Committee Meeting Summary Thursday, July 25, 2019 HRPDC - Chesapeake Attendees: Lori Woolman, NN Laura Tworek, VB Tamara Clore, SU Jerry Hoddinott, CH Lori Woolman, VB Adalia Burks, For Our Future Virginia

Raemond Josey, For Our Future Virginia Katie Cullipher, HRPDC Rebekah Eastep, HRPDC

1. Meeting Summary

The June meeting summary was reviewed and approved. Action: Summary approved.

2. askHRgreen.org Event Schedule

Trailer repair update – Body work and wrap are completed. New electrical issue reported but Suffolk Public Utilities is working to correct the issue before the next TGIF concert in Suffolk. HRPDC staff will confirm reservation for Bow Creek event and send out volunteer requests for Autumn Fest and Lynnhaven River Now Fall Festival (Laura will volunteer). HRPDC staff will inquire about trailer attending the fall festival since it is at Mount Trashmore this year. Action: HRPDC staff will follow up on upcoming events.

3. Media & Promotions The following media and promotional campaigns are planned for FY20:

Fall Imagine a Day Without Water paid media campaign (October) – using new creative Spring Fixing Leaks paid media campaign (March) – using existing video/radio/digital

creative Spring Value of Water paid media campaign (May) – using existing video/radio/digital

creative askHRgreen social media branding campaign - ongoing

Action: RCS should have new creative for Committee review in August.

4. Imagine a Day Without Water For FY20, breweries and coffee shops will again be asked to handout coasters and coffee sleeves on October 23rd for Imagine a Day Without Water. The Committee would also like to provide a nice

8/9 TGIF Summer Concert Series Suffolk

9/12 Isle of Wight County Fair Windsor

9/28 Bow Creek Block Party Virginia Beach

10/5 Autumn Fest/Arbor Day Celebration* Chesapeake

10/10 - 10/13 Peanut Festival Suffolk

10/12 Lynnhaven River Now Fall Festival Virginia Beach

Attachment 1

giveaway item (pint glass, Yeti tumbler, stemless wine glasses,) for each location to use for raffles, prizes, etc.

The Committee reviewed cup options and selected four finalists to request samples for: Expres tumbler, Sperry tumbler, Refresh tumbler, Orbit tumbler, Venus pint glass.

The Committee will recruit breweries and coffee shops (including bakeries) using the outreach materials and an online form. A one pager about the promotion would be helpful.

For Our Future Virginia may be able to assist with recruitment and distribution of supplies. The Committee decided to purchase 3,500 each of coasters and coffee sleeves.

Action: HRPDC staff will create online form, blog post, and one pager and order supplies for IDWW.

5. Printing & Promotional Items HRPDC staff ordered the following items:

2,500 silicone collapsible cups 9,000 reusable bags Seed bookmarks were not ordered because there was not a consensus via email. The

Committee agreed to wait until spring to purchase seed bookmarks. The Stormwater Education Committee will be purchasing black eyed susan seed packets

again but the Committee was not interested in joining that purchase this time. Action: None.

6. Staff Reports Budget – The final FY19 and current FY20 budget were provided for review. Final trailer expenses have been added to the FY19 budget. For FY20 (and moving forward) all Committees have agreed to place $500 in a trailer replacement reserve fund. Digital Marketing Report – HRPDC staff provided an overview of the digital marketing report for June. Action: None.

7. Roundtable Newport News – mobile workforce and AMI projects continue, grant funds not received for

lead pipe removal proposal so only goose necks will be replaced at this time. Help 2 Others – New website is nearing completion but there is an issue of who should

create and manage the PayPal account (HRPDC or HRSD) which has held up the project, resolution was for HRPDC staff to open a new bank account solely for H2O funds.

Virginia Beach – photo calendar and water quality reports completed Suffolk – conversion to mobile work orders

Action: None. Next Meeting: The next meeting is scheduled for Thursday, August 22, 2019 at the HRPDC office in Chesapeake.

Attachment 1

IMAGINE A DAY WITHOUT WATER CONCEPTS Prepared for askHRgreen.org on 08.13.2019 / Prepared by EM

1

IMAGINE A DAY WITHOUT WATER CONCEPTS

#1 LOVE THE WATER IN YOUR LIFE

:60 RADIO

WATER: Bob, we have to talk.

BOB: What’s up?

WATER: I don’t feel like you appreciate me anymore.

BOB. Whaaat?

WATER: I mean, I feel like you look right through me.

BOB: Where is this coming from?

WATER [challenging]: You just don’t value our relationship.

BOB: Of course I do!

WATER [suggestive]: Don’t you love our nice showers every morning?

BOB [a little defensive]: Well, sometimes you’re hot, and then you’re cold.

WATER: [growing frustration] And how I make sure you have coffee in the morning?

BOB: Yeah..

WATER: I do the laundry and the dishes…

BOB: Bu--

WATER: I take care of the lawn, I fill the pool—

BOB: Bu--

WATER: I keep your car clean, Bob.

BOB [resigned]: You’re right, baby.

WATER: Yeah, like, when your world’s on fire… Who’s there for you?

BOB: Yoooou. [pause] Baby, I still thirst for you.

WATER: You wouldn’t last a day without me.

ANNCR: Imagine a day without water. Then visit askHRgreen.org for info about the reliable water services we

enjoy here in Hampton Roads. Love the water in your life.

BOB: I can still turn you on, can’t I?

WATER: [coyly] For now.

Attachment 3


2

#2 A WATERLESS DAY

:60 RADIO + VIDEO

I turned on the faucet, no water came out.

No dripping, no bubbles, not even a trout.

There was no water, NO WATER at all,

The tap was as dry as Aunt Nellie’s meatball.

Which meant no showers, no scrubbing, no flushing,

No rinsing of hands, no every-tooth brushing.

No washing of sock-es with little red foxes,

The dishes stayed dirty, which was really obnoxious.

I couldn’t make coffee, no water to make it!

No cup of joe? Don’t think I could take it!

I couldn’t cook pasta! I couldn’t make soup!

I couldn’t make tea for the book club group!

If we had a fire, then how would we quench it?

Without any water, we just couldn’t drench it.

What about hospitals, businesses, schools?

How would they function? Is this April Fool’s?

This is plain crazy, a waterless day.

I just can’t imagine, I’m in great dismay.

Our water and wastewater system of pipes

Deserve our support and our thanks, not our gripes.

Let’s all love our water and learn more about it.

Ask yourself, where would we all be without it?

Visit askHRgreen dot org , and then

Spread the word! Tell all your friends!

Attachment 3


3

#3 THE DAY IS MUCH BETTER WITH WATER

:30 RADIO + VIDEO

The water you drink, you drank, you drunk

Will always be there, you think, you thunk.

You turn on the tap and now you can clean,

It’s the power to shower, to flush the latrine.

The coffee we chug, the beer in the mug,

The love for the grub we find at the pub.

How would it be if our water did flee

From the tap from the tap from the tap?

No fires be fought, no boo boos be washed.

The clues in the news is we mustn’t abuse.

The day is much better with water (and wetter!),

The day is much better with water.

At askHRgreen dot org you’ll find

Your water resources, your piece of mind.

Attachment 3

16 oz Verano Tumbler

100 3.80$ 117.21$ 497.21$

250 3.75$ 225.52$ 1,163.02$

500 3.50$ 370.00$ 2,120.00$

*close out pricing (blue only)

14 oz Vive Tumbler

100 1.70$ 118.90$ 288.90$

250 1.68$ 199.10$ 619.10$

500 1.65$ 325.70$ 1,150.70$

*close out, limited colors

16 oz Verano Estimate E1325

CLOSEOUT; Stock only in Blue, 1000 units as of 8/16/19; Imprint area; 2 1/2”w x

2 1/2”h per side

14oz Vive tumbler Estimate E1326

CLOSEOUT; Stock Lime Lids 1000 units, Aqua 300 units, Royal-1600 No Black,

Imprint Full Wrap insert Full color

Attachment 4A

20oz Stainless outer/Plastic Liner Tumbler Estimate E1327

3.5 w x 6.5h, Laser Engraved or Screen printed Imprint area; 3w x 2.5 h

18 oz Gradient Stainless/Plastic Tumbler Estimate E1238

Imprint area; 2.5 x 3 Colors; Green and Blue plenty of stock

20 oz Stainless/Plastic Tumbler

100 5.30$ 126.64$ 656.64$

250 4.86$ 226.60$ 1,441.60$

500 4.50$ 393.20$ 2,643.20$

18 oz Gradient Tumbler

100 5.96$ 158.00$ 754.00$

250 5.53$ 364.00$ 1,746.50$

500 4.75$ 518.78$ 2,893.78$

Attachment 4A

14 oz Double wall tumbler

100 4.13$ 151.99$ 564.99$

250 3.75$ 277.31$ 1,214.81$

500 3.49$ 965.29$ 2,710.29$

*clear, tervis style

14oz Double Wall tumbler

Clear with lid color choices; One color imprint

17 oz Tritan plastic tumbler

17 oz Tritan plastic tumbler

120 4.35$ 128.56$ 650.56$

300 4.25$ 234.40$ 1,509.40$

600 3.88$ 375.52$ 2,703.52$

Attachment 4A

20 oz Infinity Stainless Steel

20 oz Infinity Stainless Steel

100 7.50$ 177.76$ 927.76$

250 6.75$ 318.47$ 2,005.97$

500 6.35$ 552.99$ 3,727.99$

Attachment 4A

��

�� !�� "#��$%��&� '(��)�*+,�-.��/��0�1��23)'.4&&�5�6��$�4� 7!�� &

89:9;;<=89>?@ABC:DAE�F;GHI9;?F;JKBH9B<K�LBM;�EF;JKBH9B<K�NO>;�EPK9;;K�Q??9;JJ�ERIKOSRDH<KO�E

Attachment 4B

��

�� !�� "#��$%��&� '(��)�*+,�-.��/��0�1��23)'.4&&�5�6��$�4� 7!�� &

89:;<=;�><?@�A89:;<=;�B?<CD89:;<=;�EF9:@�>G?H@I

Attachment 4B

��

�� !�� "#��$%��&� '(��)�*+,�-.��/��0�1��23)'.4&&�5�6��$�4� 7!�� .�&

89:;<=�>?�@>ABC<=B�9B<D�E<=�DAF

Attachment 4B

��

�� !�� "#��$%��&� '(��)�*+,�-.��/��0�1��23)'.4&&�5�6��$�4� 7!�� 0�&

89:;<=�>?�@>??<<�AB<<C<A�9A<D�E<=�DFG

Attachment 4B

��

�� !�� "#��$%��&� '(��)�*+,�-.��/��0�1��23)'.4&&�5�6��$�4� 7!�� &�&

89:;�<�=>�<

?=@AB�C=@�ADE;�F=�G;H;DI;�9�>G;;�JGDK;�J9HE�9L�9�:DI;9M9C�>=GC=@G�H@LF=N;GLO?=@AB�C=@G�P@LDQ;LL�ADE;�F=�P;�>;9F@G;B�DQ�9�IDB;=�RD:RAD:RFDQ:FR;�DNJ=GF9QH;�=>�F9J�M9F;G�DQ�S9NJF=Q�T=9BLO

UVWXYZ

Attachment 4B

askHRgreen.org | Water Awareness FY20 Budget - July

HR WET Program Annual Budget: $97,000

Media Printing Promotional Items Mini-Grants 213600 Trailer Maintenance & Storage askHRgreen.org - RCS 213500

Budgeted Amount: $55,000 Budgeted Amount $5,000 Budgeted Amount $20,000 Budgeted Amount: $3,000 Budgeted Amount $2,000 Budgeted Amount $12,000

Promotion/Campaign Dates Amount Item Amount Item Quantity Amount School/Group Amount Amount Vendor Amount

SEM Jul/Aug $833.34 Reusable Bags 9,000 $6,750.00 Replacement Reserves $500.00

Social Media Branding Jul/Aug $840.00 Collapsible Cups 2,500 $2,425.00

Coasters 2,500 $495.06

Coffee Sleeves 3,000 $530.00

Budgeted Amount $55,000.00 $5,000.00 Budget $20,000.00 Budget $3,500.00 Budgeted $2,000.00 Budgeted $12,000.00

YTD Expenditures $1,673.34 $0.00 YTD $10,200.06 YTD $0.00 YTD $500.00 YTD $0.00

Balance $53,326.66 $5,000.00 Balance $9,799.94 Balance $3,500.00 Balance $1,500.00 Balance $12,000.00

FY20 Budget Contribution $97,000.00

Carryover from FY19 $35,838.00

Total $132,838.00

FY 20 Budgeted Expenses $97,000.00

Actual Spending to date: $12,373.40

1 of 1

Attachm

ent 7A

DIGITAL MARKETING REPORT

REPORTING PERIOD

July 1 - July 31, 2019

PREPARED FOR

AskHRGreen.org

REPORTING ON

Website ActivitySocial Media

PREPARED BY

Diana Richardson - Digital Marketing Director

Attachm

ent 7B

Monthly Users

3,454 -37.7%

Monthly New Users

3,334 -38.4%

Monthly Page Views

5,452 -37.5%

WEBSITE TRAFFIC

Year Over Year Total Users

google / organicwtkr / PPC(direct) / (none)wtkr / (not set)m.facebook.com / referralbing / organicWTKR / (not set)hrfog.com / referralaskHRgreen - July - August 2019 /emailothers

44.7%18%

23.8%

Tra�c Sources

Jul 1, 2019 - Jul 31, 2019 ▼

NOTES & ANALYSIS

July saw much different results than June.Month to month data �uctuations arecompletely normal and it's reassuring to seethat we are on-par with last year._____________________________________________

Google, WTKR and Direct were the top threeChannels for website tra�c in July. Facebookdropped a few spots. We had a hiccup here atRed Chalk and no paid Facebook/Instagramads ran in July. Organic posts did happenedthroughout the month, however. We will makeup our July social ad spend in August.____________________________________________

Users Users (previous year)

Jan 2019Feb 2019

Mar 2019Apr 2019

May 2019Jun 2019

Jul 2019Aug 2019

Sep 2019Oct 2019

Nov 2019Dec 2019

0

2K

4K

6K

20182019

Attachm

ent 7B

Top Pages Pageviews

/ 464

/disposable-diaper-liners-�ush-�ush/ 402

/events-happenings/ 306

/gtk-gtd/recycling-at-home/ 294

/gtk-gtd/electronics-recycling-donating/ 221

/gtk-gtd/battery-disposal/ 159

/dont-trash-the-grass 134

/gtk-gtd/plant-native-plants/ 115

/programs/great-american-cleanup/ 90

/gtk-gtd/lawn-garden-best-practices/ 82

▼ Avg. Session Duration

00:00:57 1.3%

Pages / Session

1.4 -1.5%

111 806806806

City Users

Virginia Beach 806

(not set) 198

Norfolk 179

Chesapeake 159

Newport News 146

▼

mobiledesktoptablet

5.2%

40.9%53.8%

NOTES & ANALYSIS

Diapers and Events top our list of the most visitedpages on the website. The "Events" page alone saw a6% boost in Pageviews from June to July. "DiaperLiners" saw a 28% increase in Pageviews.____________________________________________________

WEBSITE ENGAGEMENT Jul 1, 2019 - Jul 31, 2019 ▼

Attachm

ent 7B

Page Views

Dec 1, 2018 Jan 1, 2019 Feb 1, 2019 Mar 1, 2019 Apr 1, 2019 May 1, 2019 Jun 1, 2019 Jul 1, 20190

2K

4K

347 462

3,616

918294 282 238 151

Total Page followers


1K

2K

3K

2,069 2,096 2,1542,460 2,490 2,512 2,552 2,559

NOTES & ANALYSIS

As mentioned earlier, noFacebook ads ran in July,but 9 organic posts werescheduled._________________________

Total Page Followersincreased by 7 totalFollowers in one month._________________________

SOCIAL MEDIA / FacebookMay include Organic & Paid Tra�c

Reach


50K

100K

150K

68,05044,975

106,40976,909 82,638 95,863

112,395

3,654

Attachm

ent 7B

Campaign Name Starts Ends Reach Impressions Total Engagements Engagement Rate

No data

…

NOTES & ANALYSIS

We will make up July's social media ad spend in August. The Facebook/Instagram ad for the "Greener, Cleaner Hampton Roads"video is rockin' and rollin'.

Jul 1, 2019 - Jul 31, 2019 ▼SOCIAL MEDIA / FacebookPaid Media Results

Attachm

ent 7B

Followers

Jan 1, 2019 Feb 1, 2019 Mar 1, 2019 Apr 1, 2019 May 1, 2019 Jun 1, 2019 Jul 1, 20190

100

200

300

180 191 199 214 231 235 243

Pro�le Views Website Clicks


50

100

60

3247

5870

5210

2 2 0 0 2 2 0

NOTES & ANALYSIS

We posted nine Instagramposts in July. _________________________

July saw another increasein Followers as we keepthe momentum going.Great job, team!

SOCIAL MEDIA / InstagramMay include Organic & Paid Tra�c

Reach


20K

40K

902 2,728 630 868 1,358

35,604

778

Attachm

ent 7B

MICHAEL HIPPLE, CHAIR RANDY KEATON , TREASURER ROBERT … · Imprint area; 2.5 x 3 Colors; Green...

Documents

Transcript of MICHAEL HIPPLE, CHAIR RANDY KEATON , TREASURER ROBERT … · Imprint area; 2.5 x 3 Colors; Green...