Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student :...

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Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許許許

Transcript of Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student :...

Page 1: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.

Michael H. Zack Sloan Management Review, Volume 40, Number 4,

1999, pp. 45-58

Prof. HsiehStudent : 7099026004 許元達

Page 2: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.

Introduction

Page 3: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.

Remain competitive, an organization must efficiently and effectively create, locate, capture, and share knowledge and expertise.

Few organizations are fully capable of developing and leveraging critical organizational knowledge to improve their performance.ComplexFragmentedDifficult to locate and shareInconsistentNot used

Page 4: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.

What are the characteristics of explicitly codified knowledge and how should organizations think about managing it?

What role should information technology play?How are organizational capabilities and information

technology best integrated and applied to managing knowledge?

What lessons have companies learned in these endeavors(努力 )?

Page 5: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.

What is Knowledge?

Page 6: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.

Knowledge is commonly distinguished from data and information. believe and value based on the meaningfully information

(messages) through experience, communication or inference

Page 7: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.

Knowledge

Page 8: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.

A Knowledge Management Architecture(結構 )

Repositories of explicit knowledgeRefineries for accumulating, refining, managing, and distributing that knowledge.Organization roles to execute and manage the refining process.Information technologies to support those repositories and processes.

Page 9: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.
Page 10: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.

The Knowledge Repository( 資料庫 )A "knowledge platform." a firm could derive

many views of the content from a particular repository structure.

Repositories should Meaningful concepts, categories, and definitions, (declarative

knowledge) Processes, actions and sequences of events (procedural

knowledge) Actions or conclusions (causal knowledge) Knowledge was developed and is to be applied (specific

contextual knowledge) Linkages among them.

Page 11: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.
Page 12: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.

The Knowledge Refinery(精煉 )This process includes five stages:

Acquisition( 習得 )-Learning/Created from internal and external sources.

Refining( 精煉 )-Value-adding processesStorage and Retrieval( 儲存 & 檢索 )-Repository creation and

knowledge distribution.Distribution( 分佈 )-Repository content accessible.Presentation-The value of knowledge is influenced by the context

of its use.

Page 13: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.

Knowledge Management RolesCross-organizational process, should be

1) comprehensively "owned" and managed

2) full-time to manage knowledge management architecture

Many organizations responsible for knowledge management into knowledge or expertise centers, each being responsible for a particular body of knowledge

Ensure that knowledge repositories will be meaningfully created and effectively used.

Page 14: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.

Classifying Knowledge Management Applications

Page 15: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.

These approachesprovide a broad set of knowledge-processing capabilities.

These approachesprovide a broad set of knowledge-processing capabilities.

Page 16: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.

Integrative( 綜合 ) ApplicationsExhibit a sequential flow of explicit knowledge into and

out of the repository.

Producers and consumers interact with the repository rather than with each other directly.

The repository becomes the primary medium for knowledge exchange,

Page 17: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.

Interactive(互動 ) ApplicationsFocused on supporting interaction among people holding

tacit knowledge.

The repository is a by-product of interaction and collaboration(合作 )

Interaction tends to instructor and student, or expert and novice, and structured around a discrete problem assignment or lesson plan.(refer to these applications as distributed learning.)

Page 18: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.

Technology Research Inc (TRI)

Buckman Laboratories(BL)

Page 19: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.

The online knowledge repository comprises a standard set of knowledge units.

TRI refinery two stages : analysis and publishingcollecting, analyzing, and interpreting market information and reporting the results

convert analysts’ reports to a standard format assigning standard document identifiers and keywords and creating links

Page 20: Michael H. Zack Sloan Management Review, Volume 40, Number 4, 1999, pp. 45-58 Prof. Hsieh Student : 7099026004 許元達.

Online knowledge management be able to exchange knowledge with one another directly.

Everyone expects all others to read the forum on a regular basis, to post their problems, replies and observations there, and to contribute where and when possible.

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Context of Knowledge ManagementStrategic context- addresses an organization’s

intent and ability to exploit its knowledge and learning capabilities better than the competition.

Knowledge context- addresses the competitiveness of an organization’s knowledge.

Organizational context- Organizational context reflects the organization roles and structure.

Technology context- addresses the existing information technology infrastructure and capabilities.

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ConclusionUnderstood their strategic knowledge

requirements.Devised a knowledge strategy appropriate to

the firm's business strategy.Implemented an organizational and technical

architecture appropriate to the knowledge processing needs of the organization.

Apply maximum effort and commitment to creating, explicating, sharing, applying, and improving their knowledge.