Michael Ford - The Good Guys
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1 Michael Ford CEO Enhancing the Omnichannel Retail Experience through Data, Insights & Action The Good Guys Journey
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Transcript of Michael Ford - The Good Guys
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Michael Ford CEO
Enhancing the Omnichannel Retail Experience through Data, Insights & ActionThe Good Guys Journey
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• OPERATIONS• INVENTORY MANAGEMENT• SUPPLY CHAIN• BEST-OF-BREED SYSTEMS• PRICING STRATEGY• COMMISSION STRUCTURE• GO-TO-MARKET PLAN• SELLING APPROACH• CUSTOMER SERVICE• CULTURE
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Source: POS , Buyer Tracker, Google Analytics, Industry Tracker
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CRITICAL NEXUS POINTS:
• WHERE IS SHE?
• WHE IS THE PRODUCT?
• WHERE DOES SHE WANT TO RECEIVE THE PRODUCT?
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ROBO is how we do business todayResearch Online Buy Offline
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UPDiSR T
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