Michael Cowen - Here is What I Think and Do
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Digitally empowered customers are disrupting the way you do business. People now get what they want from each other. This is redefining how brands need to connect, engage and build equity. Both in a digital and a traditional world. This is my sweet spot!
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21-Oct-2014 -
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Hi There. My name is Michael Cowen. Here is what I think: The foundation of all great brands is trust. Trust begins when what your brand say's and does consistently meets or exceeds your customers expectations. This is where all great digital and traditional marketing has to start. So if you are looking to move your brand beyond the digital buzz and build a real, digital brand that links your brand’s digital marketing strategies to real customer buying decisions, let’s talk. Here’s how I go about it:
Transcript of Michael Cowen - Here is What I Think and Do
Digitally empowered customers are disrupting the way you do business.
People now get what they want from each other.
This is redefining how brands need to connect, engage and build equity.
Both in a digital and a traditional world. This is my sweet spot!
Hi There. !My name is Michael Cowen. Here is what I think: !The foundation of all great brands is trust. !Trust begins when what your brand say's and does consistently meets or exceeds your customers expectations. !This is where all great digital and traditional marketing has to start. !So if you are looking to move your brand beyond the digital buzz and build a real, digital brand that links your brand’s digital marketing strategies to real customer buying decisions, let’s talk. !Here’s how I go about it:
MARKETING!Execution of the Customer Experience Expectations
though Digital and Traditional channels
CUSTOMER EXPERIENCE !The Experience that is
routed in the brand idea
BRAND The Idea of Why You Exist
Brand & Customer!Loyalty
Brand Awareness !& Equity
Targeted Customer
Engagement
BRAND TRUST
A Connected Approach Designed to build, trust, loyalty, engagement and brand equity
Digital Marketing!! !!!!!!!!!!
Delivering the right message to the right person at the right time in the
right context.!!
Marketing must execute on the customer experience expectations as defined by your brand strategy. This is about creating a converged digital marketing strategy that connects and markets through all the touch points and digital channels (social media, search, mobile, display advertising, content management) to grow your brand equity.
Digital Customer Experiences !
!The new digital context demands that you create memorable customer experiences that are instantly sharable. This is why your customer experience needs to be grounded in your brand strategy.
!This enables you to grow your
brand equity and deliver a branded customer experience through every
touch point.
!Brand Strategy and
Digital Branding !!!!!!!!!!
Building brand trust and relationships over the “buzz and
noise!!
Digital has made it harder than ever to stand out and show that you are different and relevant to your customer. Most digital strategies completely ignore the traditional brand pillars of differentiation and relevance.
Step 1 Step 2 Step 3
So, What Qualifies Me?
Perspective Transformations
Systems
Digital Advisory Director Digital Client Lead Director
Managing Director | Principal Marketing Consultant
Strategic and Community Director
Marketing DirectorSenior Brand Manager
Digital Communities, Content & Social Digital Media Digital Business
Retail, FMCG, Industrial Paints
Business Culture, Profiling & Placements
Brand Personae’s, Brand Customer Experience
Where I Have Worked
And Which Brands Have I helped?
What Skills Have I Acquired?
10%$
100%$
Brand$and$Marke-ng$Strategy$
Customer$Experience$Strategy$
Content$and$Community$Building$
Digital$Performance$Marke-ng$+$Big$Data$$
Digital$Strategy$Implementa-on$(search,$social$and$networks)$
Digital$Media$strategy$and$implementa-on$
Brand$Culture$$
And, No! it was not all Beer!! (All those years ago)
