Michael Collins, TravelMedia.ie, Travel Centres Presentation, November 2014 - Local SEO
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Transcript of Michael Collins, TravelMedia.ie, Travel Centres Presentation, November 2014 - Local SEO
www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
Local SEOMichael Collins – TravelMedia.ie
www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
join the conversation
@TravelMedia_ie
www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
hashtag
#TravelCC14
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search for “TravelMedia”
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Groups
search for “Irish Travel Industry”
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611/14/2014
Local SEO
Search Engine Optimisation
SEO your local business
Optimise your website to be found in local search
www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
711/14/2014
What is local SEO
Insert example of search results
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811/14/2014
What is local SEO
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911/14/2014
What is local SEO
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1011/14/2014
Google is not EVIL Help Google Help You
If you don’t tell Google you exist they can’t drive
traffic to your site.
Google is always trying to deliver better more
accurate search results
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1111/14/2014
Local SEO
• Not difficult. A few easy steps.
• Basic SEO is simple. Advanced SEO is complicated.
• We are only concerned with the basics.
• Let Google know you exist, and where you are.
• It’s that simple.
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1211/14/2014
Diversify
• Diversify your traffic sources.
• SEO, offline, online, print, broadcast,
social, meta-search, PR, email, CMS
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1311/14/2014
70% • Not all of the following is required.
• 70% will get you there. Maybe already 25%.
• The key to make sure Google knows you exist.
• Where you are and who you are.
• Location = Waterford.
• Category = Travel Agency, Local Business
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1411/14/2014
OTAs - metasearchebookers, expedia, lastminute
skyscanner, momondo, traviago
• OTAs don’t own this space
• They are not local businesses
• You can compete with the big boys
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1511/14/2014
All Search is Local • IP address
• search engine – google.ie
• Gmail
• YouTube
• Google +
• ISP – eircom.net
• mobile operator
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1611/14/2014
Domain Name
.ie or .com
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1711/14/2014
Google Maps • maps.google.ie
• Search for your business.
• Not there, add it.
• This will create a Google+. My Business account.
• Populate your profile fully. Postcard in the post.
• Link all you Google profile under My Business.
• maps link from Google and embed on your website.
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1811/14/2014
Reviews • Google is looking at your reviews. Make sure you
allow reviews, especially on Google Maps / Local.
• Also, Yelp and others.
• More than 3 reviews and Google promote you,
at no cost. Get yourself a min of 3 reviews.
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1911/14/2014
What is local SEO
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2011/14/2014
Google+
• The dreaded Google+. Yes, it’s a headache.
• We are not fans. But Google are getting better at it.
• Remember Google+ is for SEO. Not social.
• My Business allows you to manager all Google
accounts under one master account.
• Unfortunately we can’t ignore Google+.
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2111/14/2014
Google+ x 10• What if you have multiple Google+ accounts?
• Legacy issue. Google thought they were being smart.
• Now we have My Business to manage all Google accounts –
YouTube, Adwords etc.
• Be careful if trying to delete duplicate Google+ accounts.
Odds are they are linked elsewhere, i.e. YouTube.
• You can merge multiple Google Places accounts but not
multiple Google+ accounts.
• A Google Places or Local account automatically creates a
Google+ account.
www.travelmedia.ie | @travelmedia_ie | facebook.com/travelmedia.ie
2211/14/2014
Images on your website
• Use images and name them properly
• 334252.jpeg
• abc_travel_33_main_street_ranelagh_co_dublin.jpeg
• When not to use images……...…next slide
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2311/14/2014
Physical address
• Clearly on your homepage, at the top.
• 1st floor, 29 Main Street, Clontarf, Dublin 3
• Not as an image. Google can’t read images.
• Plain text. Consistency, Street v St.
• Don’t use a PO Box address.
• If you have a 1850 tel number also list your
actual number, e.g. 021 554 4722
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2411/14/2014
DNS setting
• Make sure you domain name settings,
address, telephone number etc. match those
of your business and on your website.
• Do a WhoIs search of your domain.
• Google looks at your domain name and its
setup.
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2511/14/2014
Social
• Yes. Google is looking at your social channels,
especially YouTube and Google+.
• Also, Facebook, Twitter, LinkedIn.
• As well as your own personal LinkedIn profile
make sure you have a LinkedIn Business
page.
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2611/14/2014
Social
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2711/14/2014
Social - Facebook
• insert screengrab – Facebook, proper and full
population of About Section.
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2811/14/2014
Takeaways • Google Maps for Google Local.
• Google+ for company page.
• Allow reviews. 3 min.
• Full address and telephone number on website, plain text.
• No images for company info.
• Name images properly.
• Link Google Maps back to your site - embed.
• DNS settings. Who Is search
• Populate About / Profile in social fully.
• Consistency – Street versus St. Facebook, DNS, LinkedIn, Google Local.
• Local telephone number, not a 1850 number.
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2911/14/2014
THANK YOU
@travelmedia_ie
#travelCC14
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