Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010
-
Upload
integral-vision -
Category
Business
-
view
2.975 -
download
3
Transcript of Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010
![Page 1: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/1.jpg)
CRADLE TO CRADLE® DESIGN
Prof. Dr. Michael Braungart Paris, FranceLe 31 mars, 2010
en coopération avec Integral Vision
vous présente
![Page 2: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/2.jpg)
QUEL AVENIR POUR LA FRANCE?
DU BERCEAU AU BERCEAU?
![Page 3: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/3.jpg)
CRADLE TO CRADLE®: Refaire la façon dont on fait des choses
![Page 4: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/4.jpg)
THE NETHERLANDS: A CRADLE TO CRADLE® HOTSPOT
The Dutch Vision:
To be a Cradle to Cradle Country
![Page 5: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/5.jpg)
A2 Tunnel Maastricht
The International Center for Sustainable Excellence
![Page 6: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/6.jpg)
Partners in the Netherlands
![Page 7: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/7.jpg)
Denmark
Samsø & Anholt, C2C-Islands EU-project around water, energy and materials
Danish IndustryIndustry Cluster investigating C2C
Center for SamfundansvarDeveloping CSR tools for small and mediumcompanies that includes C2C
Engineering companies COWI & Rambøll promoting C2C
LouisianaMuseum of modern art is doing an exhibitionon C2C arckitecture
CRADLE TO CRADLE® IN DENMARK
![Page 8: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/8.jpg)
CRADLE TO GRAVE DESIGN PARADIGM
![Page 9: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/9.jpg)
ENVIRONMENTAL DISASTERS
![Page 10: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/10.jpg)
CRADLE TO GRAVE DESIGN PARADIGM
![Page 11: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/11.jpg)
OFF-GASSING OF CARPET
![Page 12: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/12.jpg)
INDOOR AIR QUALITY FOR OUR CHILDREN
![Page 13: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/13.jpg)
![Page 14: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/14.jpg)
![Page 15: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/15.jpg)
![Page 16: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/16.jpg)
![Page 17: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/17.jpg)
![Page 18: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/18.jpg)
GUILT MANAGEMENT?
![Page 19: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/19.jpg)
ARE WE TOO MANY?
Phasing out the human race by voluntarily ceasing to breed will allow Earth's biosphere to return to good health. Crowded conditions and resource shortages will improve as we become less dense.
Voluntary Human Extinction Movement
![Page 20: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/20.jpg)
ARE WE TOO MANY?
“No goal is more crucial to healing the global environment than stabilizing human population.”
Al Gore
![Page 21: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/21.jpg)
ARE THEY TOO MANY?
![Page 22: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/22.jpg)
THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS
![Page 23: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/23.jpg)
Eco-Efficiency Rearranging the deck chairs on the Titanic
![Page 24: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/24.jpg)
CRADLE TO GRAVE : TARGET IS ZERO
REDUCTION,AVOIDANCE, MINIMIZATION,PREVENTION.
ECO-EFFICIENCY
![Page 25: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/25.jpg)
Eco-efficiencyEco-efficiency
Eco-effectiveness
![Page 26: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/26.jpg)
ECO-EFFECTIVENESS
CRADLE TO CRADLE® : THE GOAL IS QUALITY
ECO-EFFICIENCY
DEFINE,INCREASE,SUPPORT, OPTIMIZE
![Page 27: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/27.jpg)
ECO-EFFECTIVENESS
WHERE CLIENTS AND SUPPLIERSREGARD THEMSELVES AS PARTNERS, AIMING FOR THE HIGHEST QUALITIES
PROGRESS OF QUALITY FROM CRADLE TO CRADLE® WITH TIME
![Page 28: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/28.jpg)
OPTIMAL
OPTIMIZING
TOLERABLE
NOT ACCEPTABLE
NOT CHARACTERIZED
Positive Definition of materials: ABC-X CATEGORIZATION
![Page 29: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/29.jpg)
CRADLE TO CRADLE®: DOING THE RIGHT THINGS!
DOING THE RIGHT THINGS
DOING THINGS RIGHT
![Page 30: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/30.jpg)
CRADLE TO CRADLE® DESIGN PARADIGM
• WASTE EQUALS FOOD(NUTRIENTS ARE NUTRIENTS)
• USE CURRENT SOLAR INCOME
• CELEBRATE DIVERSITY
![Page 31: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/31.jpg)
„Beauté à l'état pur“
Censuré en version américaine
![Page 32: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/32.jpg)
TRIPLE TOP LINE
![Page 33: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/33.jpg)
9. Production / Implementation
8. Product design
7. Development of Positive Lists
6. ABC-X-categorization of ingredients with respect to criteria
5. Selection of criteria to be met by the product
4. Which metabolism: biological or technical?
3. Analysis of product utilization: consumption or service product?
2. How do we meet the customers needs
1. What is the purpose of the product
DEVELOPMENT OF A CRADLE TO CRADLE® PRODUCT
Target
![Page 34: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/34.jpg)
Biological Metabolism
Technical Metabolism
![Page 35: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/35.jpg)
BiologicalNutrient
![Page 36: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/36.jpg)
Climatex® Lifecycle™ and Climatex® LifeguardFR™ : Biological Nutrient
DISTRIBUTION, UTILISATION RESIDUESMANUFACTURING
CONDITIONINGRESOURCES
Climatex® Lifecycle™ and Climatex® LifeguardFR™ are patents and trademarks of Gessner AG, Switzerland
![Page 37: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/37.jpg)
Handelsblatt, 16. Juni 2005
KLM - COMPOSTABLE AIRPLANE SEAT PROTOTYPE
![Page 38: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/38.jpg)
TRIGEMA BIODEGRADABLE T-SHIRT
NEW DIMENSIONS OF QUALITY FOR APPAREL GOODS- User’s Health - Safe for the Environment
MANUFACTURE BIODEGRADE
COMPOST
COTTON
RECOLLECTION
![Page 39: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/39.jpg)
Technical Nutrient
![Page 40: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/40.jpg)
PHILIPS
www.philips.nl
![Page 41: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/41.jpg)
DESSO: CRADLE TO CRADLE® FLOOR COVER
![Page 42: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/42.jpg)
MIRRA CHAIR- HERMAN MILLER: TECHNICAL NUTRIENT
PURCHASE AND USE
TAKEBACK
REPOLYMERIZATION
PRODUCTION TAKE-BACK
DISASSEMBLY
![Page 43: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/43.jpg)
AVEDA
• Aveda™, The Art and Science of Pure Flower and Plant Essences™
• Founded by Horst Rechelbacher in 1978
• Goal: to provide beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.
• Manufacturer of professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products
• Based in Minneapolis (Blaine), Minnesota, USA
![Page 44: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/44.jpg)
AVEDA: CRADLE TO CRADLE DESIGN
![Page 45: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/45.jpg)
METHOD: A CRADLE TO CRADLE COMPANY
![Page 46: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/46.jpg)
DESSO: CRADLE TO CRADLE® ROADMAP
Stef Kranendijk, Desso CEO
![Page 47: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/47.jpg)
van Gansewinkel Groep- NUTRIENT MANAGEMENT COMPANY
„For us Cradle to Cradle is not an invention but a discovery of what our work really is about!It is so inspirational for our company.“
Ruud Sondag- CEOvan Gansewinkel Groep
![Page 48: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/48.jpg)
BEYOND THE LIMITS OF SUSTAINABLE ARCHITECTURE
Eco-effective architecture
• Rematerialization– Technical and biological cycles– Integrated with nature‘s
nutrient and energy cycles• Material chemistry
– Positively defined material chemistry
– e.g. Climatex and BASF carpet fiber
![Page 49: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/49.jpg)
"The greenest house is the one that never
gets built.“
— Whit Faulconer, GreenBlue
?
![Page 50: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/50.jpg)
Adam J oseph Lewis Center for Environmental Studies I Oberlin College, OH
HOUSES LIKE TREES
CITIES LIKE FORESTS
![Page 51: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/51.jpg)
BUILDINGS LIKE TREES
WILLIAM MCDONOUGH: HOUSES LIKE TREES, CITIES LIKE FORESTS
FORD ROUGE CENTER
ADAM JOSEPH SMITH CENTER FOR ENVIRONMENTAL STUDIES OBERLIN, OH
![Page 52: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/52.jpg)
A2 Tunnel Project
Quelle: HeidelbergCement
![Page 53: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/53.jpg)
A2 – TUNNEL PROJECT: CRADLE TO CRADLE® BUILDING MATERIALS
• Positive Effect from Concrete:– Fine-Dust capture through absorbsion of Concrete Surface
– Transformation of air pollutants, such as by TioCem Technology
– Fiber Reinforced Concrete from recycled carpet fibers (as an interim solution for carpet materials)
– Concrete with additional functional properties, such as• Installing self-illuminating bacteria in concrete surfaces• Better use of energy by way light reflection on white instead of gray cement
![Page 54: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/54.jpg)
GOAL: BUILDINGS LIKE TREES
Heidelberg Cement TioCem premium Concrete
Nitrate monoxide from the surrounding air is being transformed into Nitrate (NO3¯) which is then being washed down by rain and serves as nutrients to the soil
![Page 55: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/55.jpg)
CEMENT AS CARBON STORAGE
![Page 56: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/56.jpg)
FORD RIVER ROUGE LIVING ROOF DESIGN
XEROFLOR: „RAISED FLORA“
![Page 57: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/57.jpg)
ADVANTAGES OF GREEN ROOFTOP
• Green rooftop – captures rainwater– reduces energy needs for cooling and heating– keeps buildings an average 5°C cooler than
bare rooftop buildings• The plants transform carbon dioxide into
oxygen
![Page 58: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/58.jpg)
ECO-EFFECTIVE ARCHITECTURE
• More Impact– More habitat– More clean water– More fresh air– More pleasure– More beauty– More biological diversity– More fun
• Intelligent Workplace– Responds to outdoor and
indoor conditions
![Page 59: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/59.jpg)
Bionorica: Building like a tree
Building: BIONORICA NEUMARKT
![Page 60: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/60.jpg)
WINDMILLS ON TRANSMISSION TOWERS
![Page 61: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/61.jpg)
The BEL-AIR Bio Filter
![Page 62: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/62.jpg)
![Page 63: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/63.jpg)
![Page 64: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/64.jpg)
![Page 65: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/65.jpg)
![Page 66: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/66.jpg)
![Page 67: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/67.jpg)
EXAMPLE OF A CRADLE TO CRADLE® PLATFORM
![Page 68: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/68.jpg)
AB 283, as introduced, Chesbro. Solid waste: extended producer responsibility program.
Product stewardship bill (AB 283), FEBRUARY 12, 2009 :
This bill would create the California Product Stewardship Act of 2010 and would require the board to administer the program. The bill would require the board to adopt regulations by July 1, 2011, in order to implement the program to provide environmentally sound product stewardship protocols that encourage producers to research alternatives during the product design and packaging phases to foster cradle-to-cradle producer responsibility and reduce the end-of-life environmental impacts of the product.
CRADLE TO CRADLESM in California
![Page 69: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/69.jpg)
![Page 70: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/70.jpg)
International Congress and Exhibition for Innovation and Intelligent Design
Join Us for the next Nutec, November 10-12, 2010 FRANKFURT, GERMANY
www.nutec.de // +49 69 75 –59 99
NUTEC - Gateway to Industrial Change
![Page 71: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/71.jpg)
BENEFICIAL ECOLOGICAL FOOTPRINT
![Page 72: Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010](https://reader035.fdocuments.in/reader035/viewer/2022062405/5552cf6eb4c90581158b5145/html5/thumbnails/72.jpg)
EPEA INTERNATIONALE UMWELTFORSCHUNG GMBHTROSTBRÜCKE 4D-20457 HAMBURGGERMANYT. +49 40 43 13 49 0F. +49 40 43 13 49 49www.epea.com
Michael [email protected]