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A showcase ofwork and ideas

August 2012

How To Travel: Paris

Frank Ocean's -ChannelOrange

Game Changers

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Michael Arnold is a 20 year old Illustratorand Designer working in the UK.Illustrating in a variety of mediums, hebridges the gap between culture andsimplicity with playful projects andillustrations.

During his time at school he was fortunateenough to develop his skills practicallythrough a small t-shirt business with hisfriend. Upon eschewing his place atFalmouth University he set up his own printshop named The How To Project to furtherhis knowledge with a hands-on insight intodesign.

This magazine acts as a showcase for hiswork in a practical format; it exploresculture and ideas to produce an eclectic butcoherent body ofwork.

www.mkrnld.co.uk

Some photographs within are property oftheir respective ownersand have been used respectfully as part ofthe magazine andmy

Illustrative work.

The Cool Issue

6 What is Cool?

- The ambiguous term cool is a word that’s meaning

changes with every use of the word. What can be

categorized definitively as cool?

10 Listen

- Eclectic music from the studio including a review

ofFrank Ocean's debut album Channel Orange.

14 Game Changers

- A look into athletes that defied convention and

changed their respective sports for good.

19 Interlude

- Thoughts and ideas.

20 How To: Travel - Paris

- Amy Reynolds takes us in depth through her recent

trip to Paris as part ofThe How To Project.

26 The How To: Project

- Ideas are something that, for the most part, I find

easy to cook up. My biggest sticking point up until

2010 was doing anything about them, until The

How To Project.

28 Pop Up Pixels - Cities

- Being the curious type and a poor man, there are

often places I dream ofvisiting but are unable to.

Pop – Up Pixels began as an experiment to take my

approach to illustration and implement it in a 3D

context.

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The ambiguous term cool is aword that’s meaning changeswith every use of the word.What can be categorizeddefinitively as cool? Is itsubjective? More often than notwhat’s cool to one person is,without questioning it, thoughtofas cool by his peers. But whatCool ultimately comes down to isthe attitude of the word’s user.It’s an unapologetic state ofmind where you like what youlike and think what you think –uninhibited by others.

Let’s start at the beginning: the word

cool is said to have been introduced to

the world through Jazz and popularized

by Saxophonist Lester Young. It

bounced around the bohemian culture

as a word to describe something in-

fashion and laid back, later developing

into a term to describe a self-assured,

individualistic quality – that was most

notable in Jazz players of that 1940’s

era like Louis Armstrong.

As words do, it mutated and moved

away specifically from Black America

and Jazz and seeped into popular use

across the world though its underlying

meaning is still the same. Used to denote

all sorts of criteria the word has

somewhat lost its impact as a, well, cool

word because of its overuse, however

there are definitely some note worthy

icons ofCool.. .

Louis Armstrong, recognised by his gravelly voice

and scat singing.

James Dean

More on Cool

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Selected prints available atwww.mkrnld.co.ukStarting at £9.20

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More On MuhammadAli

His three biggest fights were Sonny Liston, GeorgeForeman andhis third bout with Joe Frazier but

ifyou want to see grace andflair watch his matchwith ClevelandWilliams.

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‘I've missedmore than 9000 shots in mycareer. I've lost almost 300 games. 26times,I've been trusted to take the game winningshot andmissed. I've failed over and over andover in my life. And that is why I succeed.’

Selected prints available atwww.mkrnld.co.ukStarting at £9.20

Interlude

2010 was a time of change. It was one

section of my life so far ending and

another beginning to start. Which was

kind of scary. I made the decision not to

attend my place at Falmouth University

feeling that it wasn’t my scene, I’ve

always preferred to learn things myself –

never feeling totally comfortable with the

idea of a student and teacher role.

Because of this I’ve been able to pick up

skills and techniques and experiment with

them without any prior bias that would

have been passed on through being

taught.

It was then that I came up with the idea of

The How To Project. A project where I

would learn the things I thought I needed

to learn to work my way into the business.

I started off simply, working on the

concept of it: what would I sell? How

would I sell it? What did I need? After a lot

of fine tuning of ideas I finally started to

lay the ground work for The How To

Project and began learning my first

invaluable skill – preparing files for print

and getting to grips with the screen

printing process. I teamed up with

Birmingham’s Get A Grip printing studio

who were able to guide me through. Of

course I ordered too many prints initially

and back then my designs were too

cluttered, another two lessons learnt

there.

From this beginning I began to make

small waves and refine my style, making

the move to separate my Illustration from

my Design work. Though my design

sensibilities from screen printing make its

way into how I plan illustrations and still

inform many of the decisions I make

within my work.

It’s been a difficult route to take

sometimes but I believe I am better for it.

Bill Bernbach put it well when he said:

This quote has stuck with me ever since I

heard it, it resonates with me because I’m

of the mindset that new ideas can only be

reached by doing things in a way that

hasn’t been attempted before, I believe

there are still completely original ideas

out there but it has become increasingly

difficult to find them because we have are

so used to not straying from the path.

I don’t know any other way to think and

sometimes the way I choose to conduct

myself seems strange to others, they can’t

understand it but to me it’s as ifI can only

see the opportunities to do something

new, and everything is simply invisible. I

hope I don’t lose that.

Michael Arnold

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"falling upon unknowncreperies and patisseries, I

ate with the locals andordered in broken Francais"

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Here's a cheeky little bit of information for you: Ifyou’re a student or under 25 – take your student cardor identification. This will get you discounted, ifnotfree, entry into many touristy places. Delicious.

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Amy Reynolds is a one ofa kind traveller, part

Psychology student - part adventurer. Since knowing

her; she has always been one to go it alone and explore,

travelling to Florence and Paris. She is currently

spending her Summer making her way through Europe,

stopping offin B&Bs and couch surfing after finishing

up her second year ofUniversity.

Keep checking The How To Project for more travel

writing and an insight to life on the road.

www.howtoproject.co.uk

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All posters are screen-printed by hand in

Birmingham and sourced with environmentall

friendly materials

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Downloadfromwww.mkrnld.co.uk

POP UP PIXELS - CITIES

Beach London

OpeningTimes:Mon-Sun 10.00 -18.00

20 Cheshire StreetLondonE2 6EH

Launched in July 2011,Beach London is what can bebetter described as a creativespace rather than a CoffeeHouse, Gallery andBookShop.

Housing an array ofprintsand artwork, Beach Londonis quietly nestled away readyto be discovered andtreasured.

Some photographs within areproperty oftheir respectiveowners andhave been usedrespectfully as part ofthe

magazine andmy Illustrativework.

AllIllustrations within areproperty ofMichaelArnold

andTheHow To Project 2010