MICE MARKETS IN

INDIA

MICE- the new form of business tourism is the fastest growing section of the International tourism market. It caters to various form of business meeting, international conferences and conventions, events and exhibitions and is slowly but steadily capturing every big hotelier’s attention . India is also major part of this business and is gaining fast pace in this industry.

INTRODUCTION

CRITERIA TO BE A MICE DESTINATION:

INDIA is an ideal destination for MICE tourism because of the following reasons:-

Good infrastructure such as big convention centers , conferences and banquet halls, exhibition centers, auditoriums and stadiums for hosting/ closing/ opening ceremonies and other events.

The cities have good number of 5-star and 4-star hotels for accommodation, restaurants, bars, recreation activities like Golf-course, yoga, Ayurveda centre , discotheque, health club etc.

These cities are easily accessible to domestic and international flights for the business tourists.

MAJOR MICE VENUES IN INDIA

HYDERABAD

The Pearl City is becoming an upcoming information and

technology hub of India . Hyderabad has come up with a

sophisticated business venue called the Hyderabad

International Convention Center(HICC). It meets the requirement of a convention of 5000. Seminar for 500 or a meeting of 50. It is spread over 15acres of landscape area. It has a pillar free hall of 6,400sqmts which can be

partitioned into six halls.

DELHIThe capital city New Delhi has been the favorite MICE

Destination for quite some time . This city offers numerous

charms like ancient monuments and good shopping spots.

The Ashok , New Delhi has been hosting meetings and

conventions on the international scale for more than four

Decades. It is spread over 16,435sqft.

The pillar less convention hall is a favorite venue for top businessmen

It has a banquet hall, a cocktail lounge and an open air theatre.

Other business meeting venues of the capital are the Habitat World Convention Center, Vigyan Bhavan , Taj Palace , Maurya Sherton , Le Meridien etc.

NOIDASituated in the outskirts of Delhi , is an upcoming city. Thecity flaunts a number of venues catering multiple optionsfor business tourism.

1.The Delhi International Expo Center is a smart venue to hold B2B and exhibitions, seminars etc. The infrastructure here is able to hold exhibitions across 1,500 to 10,000sqmts of acres. Banquets for 25 to 5000 people.

2. India Expo Center is another impressive businessenvironment ideal for conventions, exhibitions, seminars,corporate meets etc. It has an excellent Golf – course in the vicinity of the center . It has a 28,000sqmts of exhibition space spread over 8 halls. 800sqmts of banquet space with sound proof partition and

pre-function area.

COCHINA place blessed with lustrous beaches and

emeraldbackwaters. Kerala now finds itself an

inevitabledestination for business tourism. Nested in the midst of nature The Le Meridien

boast of a number of conference and convention halls.

Its Convention Hall has the capacity to accommodate 1,600 approx people.

It has a ceiling of height 15mts. The recent addition is the four new

conference hall which is 52,000sqft of air-conditioned space and 95,000sqft of lawn area.

Ayurveda is the major attraction amongst the business tourists.

CHENNAIThe amalgam of ancient heritage and

natural beauty makesChennai a prime destination for business

tourism . A walk in the long stretches of Marina beach offers an unforgettable experience.

The Tamil Nadu Government has come up with the Chennai Convention Center(CCC) which promotes the business tourism.

The CCC has a banquet space ranging from 250sqft to 20,000sqft holding 22 to 2000 delegates at a time.

The 67,000sqft of air-conditioned space and 75,000sqft of lawns offer plenty of space for conventions and other events.

AGRAThe city of the Taj , it is famous for its splendorous

Mughal

Architecture, Taj Mahal gives an excellent chance to turn

the business tour to an ideal heritage tour.

The Jaypee Palace Hotel and Convention Center offers a perfect environment for conferences, exhibitions etc.

It can comfortably accommodate 1500 delegates at a time.

It is well equipped with state-of-the-art facilities such as audio-visual recording , satellite uplink and multi-lingual interpreter.

The sprawling banquet hall can accommodate 350 guests and an attached garden which can accommodate 300 people.

MICE TOUR IN EAST INDIA

KOLKATA the city of Joy offers many facilities for conferences ,conventions ,exhibitions etc.

Some of the major 5-star and 4-star hotels are Taj Bengal, Oberoi Grand, Hindustan International, Peerless Inn . J.W. Marriott is an upcoming 5-star offering convention facility which will cater to 2000 delegates at a time.

Kolkata’s Floatel on the jetty situated on the banks of the Ganga river has a theatre style arrangement offering good convention facilities for 90 guests and has an open-air banquet facility for 500 guests.

The Vedic Village in Rajarhat is another major venue for spacious and tranquil environment for MICE.

Other than Kolkata , Bhubaneswar in Orissa is another

upcoming MICE destination . The Swosti Plaza’s convention

center has a 1500 seating capacity. The Kalinga Ashok

Hotel, Trident Hilton, Mayfair Lagoon are some of the other

MICE destinations. Shillong ,Guwhati ,

Darjeeling are some of the upcoming small destinations which offer small convention facilities . These place offer amazing countryside unique flora and fauna, caves and various adventures.

MICE IN WESTERN INDIAThe three major destinations of MICE in

theWestern portion of India are Mumbai, Gandhinagar and Pune.1.MUMBAI: being the commercial capital

ofIndia is a major MICE destination. It has

many 4-star and 5-star hotels will excellentconference and convention facilities. The Renaissance Hotel and Convention Center

is one of the most famous hotel with well

equipped technologies for conventions and

conferences.

2. PUNE: this city has also seen growth not only in just business but also in MICE infrastructure development. Pune Marriott Hotel and Convention Center is one of the first largest convention center in the city. This city offers comparatively low cost of labor. These factors coupled together with its pleasant weather makes the city a famous MICE destination.

3.GANDHINAGAR: under the extensive plans to promote tourism in the state, Gujarat is developing its MICE infrastructure in a big way. The Mahatma Mandir Convention Center is a prized possession for the state. It has two phases 1 and 2.The 1st phase has an international convention center which accommodates around 5000 delegates at a time. It has three large exhibition halls. It also has a research center on Mahatma Gandhi.

MICE IN NORTH INDIA

Other than Delhi and Noida , Gurgaon there are MICE destinations in Manesar , Rajasthan and Shimla.

1. The Heritage Village in Manesar has state-of-the art facilities to host conference and conventions with 10 well appointed halls, and lawns to accommodate 1000 people . It has a 18 hole Golf course.

2.Rajasthan: has a number of heritage palaces which old world charm with up-to-date technology. The Niwas Palace, the BM Birla Institute,Umaid Bhavan,Devigarh Hotel Lake are some of the major MICE destinations.

3.Shimla: is also an upcoming MICE destination. The Radisson is a 59 room 5-star facility hotel with a fully loaded business and convention center. Hotel Wildflower, Woodville Palace, Shilon Resort are some of the hotels offering MICE facilities.

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