MICE Presentation Quarter 3 Results

(September, October, November)

Beck Morley Destination Port Stephens

mice@portstephenstourism.com.au0401 720 120

Goals and

Objectives

PEOPLE

PRODUCT

SALES

MARKETING

PR / MEDIA

MICE PLANOVERVIEW

1. Membership 2. Enquiries and Conversion

3. Database Build and Reach 4. Client Relations

Sales Overview

MICE PLANSales Actions

MICE PLAN Sales Results

ENQUIRIES AND CONVERSION

• Business Leads (warm) – 7 enquiries valued at $1,492,920 (1131 delegates)

• Business Leads (cold) – 32 enquiries for up to 18,892 delegates. Business Events Sydney no longer make public the value of events

• Office Tradeshow – 75 contacts / 10 strong leads for MICE PS members to follow up directly • Dreamtime Tradeshow – 30 appointments / 84 contacts for MICE PS members to follow up directly

MICE PLAN Sales Results

ENQUIRIES AND CONVERSION

PLEASE NOTE:- Estimated total value – two studies.

1.Conference / multi day meetings with accommodation. This is calculated based on the guidelines from AACB. Set estimated value of $377 per domestic delegate. 2.BTR Meetings Make Their Mark – Average daily expenditure per delegate per part day value of $58 per domestic delegate.

Date Organiser Company Dates Days Pax TOTAL Source of Business Outcome

23.11.2013 Peter Lipthay Bridge Holidays Dates are flexible 2 35 26,390.00$ Offi ce tradeshow Pending

04.11.2013 Veronika Brinkman Prime Conference Organisers - Pseach 14.04.2014 - 23.04.2014 9 30 101,790.00$ Lead through Salamander Shores Pending

22.11.2013 David Heggart Lions Club of Australia 30.10.2015 - 01.11.2015 2 300 226,200.00$ Lead through Wests Diggers Pending

09.11.2013 Ros Barrett-Lennard Magic Touch Consultancies 17.03.2015-20.03.2015 4 170 256,360.00$ A/P Famil Pending

13.11.2013 Suzanne Crosdale Cessnock Natural Balance Centre Several dates 10 6 22,620.00$ PSTL website Pending

9.11.2013 Janet Dobbie Varley Group Week of 17th February 2014 2 40 30,160.00$ DPS (Beck) Pending

14.11.2013 Gemma der Kinderen (NCC) 2014 Eastern University Games (Newcastle) Jul-14 4 550 829,400.00$ NCC, DPS Pending

1131 1,492,920.00$

MICE PLAN Sales Results

Company Delegates Dates Notes HIMSS Australia Forum 2014 and Mhealth Summit Asia 150 07.05.2014-09.05.2014 Think Business Events

For You China 2014 Incentive 470 22.01.2014-23.01.2014

BCA Finance Indonesia Reward Trip 2014 220 11.01.2014-14.01.2014 Undecided WFA Global Advertiser Conference 300 24.03.2014-28.03.2014 Two de Force 5th Congress of the International Society for Applied Phycology 400 22.06.2014-27.06.2014 ICMS is the organiser International Indigenous Preconferencfe on HIV and AIDS 400 18.07.2014-19.07.2014 Australasian Society for HIV Medicine Probus South Pacific International Rendezvous 500 18.08.2014-21.08.2014 LOUD Events Pro Health China Annual Conference 2014 4500 01.10.2014-05.10.2014 Australasian Sexual Health Conference 400 09.10.2014-11.10.2014 ARRB Conference 500 19.10.2014-22.10.2014 International Conference on Social Robotics - ICSR 250 29.10.2014-31.10.2014 Communicating the Museum CTM 200 04.11.2014-08.11.2014 IUCN World Parks Congress 3000 12.11.2014-19.11.2014 Asia Pacific Innovation Conference 200 22.11.2014-23.11.2014 28th Australian and New Zealand Academy of Management (ANZAM) Conference 400 03.12.2014-05.12.2014 Conference Solutions International Multi-Media Modeling Conference - MMM15 100 05.01.2015-07.01.2015 Joymain China Top Distributor Incentive Trip 2014 700 03.03.2015-06.03.2015 International Competition Network Annual Meeting 500 25.03.2015-27.03.2015 5th World Congress of Science and Medicine in Cricket 150 24.03.2015-27.03.2015 Asian Medical Education Association Conference - AMEA 500 30.03.2015-02.04.2015 International Symposium on Stock Enhancement and Sea Ranching 400 20.04.2015-23.04.2015 International Conference on Telecommunication - ICT 250 27.04.2015-29.04.2015 World Resources Forum Asia Pacific 150 01.06.2015-02.06.2015 IEEE International Conference on Power Electronics and Drive Systems - PEDS 200 09.06.2015-12.06.2015 International Symposium on Mobile Mapping Technology - MMT 400 01.07.2015-04.07.2015 International Shared Decision Making Conference - ISDM 250 06.07.2015-09.07.2015 Advanced Photonics 400 11.07.2015-16.07.2015 World Hydrogen Technologies Convention (WHTC) 1000 14.07.2015-17.07.2015 MCI Australia World Wind Energy Conference (WWEC) and Renewable Energy Exhibition 600 15.07.2015-17.07.2015 Asia Pacific Region Conference of the Interantional Union Against Lung Disease 600 16.07.2015-20.07.2015 ICMS ACM SIGKDD International Conference on Knowledge Discovery & Data Mining 700 11.08.2015-14.08.2015 26th International Congress of Vexillology 100 31.08.2015-04.09.2015

18890

MICE PLAN Sales Results

DATABASE INTEGRITY, BUILD AND REACH

• Database - 990 total and opportunities to build (qualify process)

• Database sharing – Newcastle and Hunter Valley (7000 respectively) providing co-operative means to access their databases with intent to build ours

• Opportunities to build also through new memberships MEA, BES, HBC

MICE PLAN Sales Results

CLIENT RELATIONSHIPS

• BE Sydney famil hosted with key Chinese incentive buyers

1. Branding 2. Website Statistics

3. Collateral 4. Electronic Database Management

Marketing Overview

MICE PLANMarketing Actions

MICE PLAN Marketing Results

BRANDING

• New photography (completed October) for development of new Unconventional branding for MICE Port Stephens

MICE PLAN Marketing Results

WEBSITE STATISTICS • New facilities guide; 24 downloads (Nov) plus 9 downloads (Oct) = 32 • Now tracking video; 8 downloads (tracking since Oct)• 804 page views – revamp still pending in line with DPS website overhaul

MICE PLAN Marketing Results

WEBSITE STATISTICS – September, October, November

MICE PLAN Marketing Results

WEBSITE STATISTICS – September, October, November

1. Editorial 2. Relationship with Media

3. MICE Media Famils 4. Media Event

PR / Media

Overview

MICE PLANPR / Media Actions

MICE PLAN PR / Media Results

EDITORIAL

• Dedicated stories from media releases valued $8754.00 (new reporting matrix)

• Dedicated stories in key MICE publications and online sites including ETB News, Asia Pacific Travel Daily news, The Nibbler, PS Examiner, CIM Magazine online

• Dedicated stories created in this quarter – 4 in total – ARTN win/ MICE for local economy, Altogether Perfect Famil, Personalised identity with Beck – MICE DPS • Focus for next quarter:- Launch of “Unconventional” MICE branding, business events moves from domestic to international focus (Dreamtime), Pilot program for MICE is a success, Presenting actual product spotlight MICE facilities in PS • Media Famil – ETB News to experience actual MICE experiences in PS

MICE PLAN PR / Media Results

EDITORIAL SAMPLES

1. Infrastructure 2. Industry Collaboration

3. Launch of new facilities and products

4. Regional Collaboration

Product Overview

MICE PLANProduct Actions

MICE PLAN Product Result

LAUNCH AND RELAUNCH

• Liaising with new Destination Port Stephens members to encourage them to join the MICE Port Stephens group ie Parko’s at the Bay and Sienna’s Restaurant – both of these venues have conference / function space which we can relaunch to marketplace

• Working with new members ie Vue’s, Aqua Blu introducing their businesses to MICE journalists and clients so they can see potential of MICE business

• Development of incentive product itineraries in preparation for Dreamtime (Dec 2013) under themes of Pamper Me, Thrill Me and Teach Me to include all members

1. Better Knowledge and Insight

2. Professional Development

3. Exposure to key industry identities

4. Port Stephens Ambassadors

People Overview

MICE PLANPeople Actions

MICE PLAN People Result

BETTER KNOWLEDGE AND INSIGHT

• 22nd November 2013 – Hosted Industry Consultation Meeting: MICE Port Stephens supported the event and were given the opportunity to provide input for the NSW Regional Business Conferencing Strategy

• Fostering closer ties and referral opportunities amongst operators

• Cross promotion – no competition as such

MICE PLAN People Result

PROFESSIONAL DEVELOPMENT

•Professional development – opportunity for accredited courses are available to members •MEA membership entitles us to Professional Development seminars ie Sales Seduction•Provision of webinars, e books etc that provide opportunity for education and excellence

MICE PLAN People Result

EXPOSURE

•Exposure to key industry identities through tradeshows and famils •Decision makers – client relation apppointments that we wouldn’t otherwise have had because we are seeing them as a region (efficencies of scale)•Builds confidence with our operators on theirs and others products & benefits

MICE PLAN People Result

PORT STEPHENS AMBASSADORS

• Working with new members of Destination Port Stephens who may have influence in their own right to bring in conferences within their industry ie Malcolm Andreson of Kentucky Fried Chicken (KFC).

• Working with community groups to support our bids for conference business. Ie Lions Club, Rotary Club and Chamber of Commerce have provided letters of support for bids that were distributed during this month which has led to other enquiries.

• We are now starting to see enquiries/support come thorugh associated business that we do with our clients (from DPS point of view) including Cactus Creative who gave us a lead for 2014 Rotary International Conference

December, January, FebruaryWhat Next?

Development of PS MICE and Altogether Perfect prospectus

MICE Port Stephens closes from 20th Dec until 3rd Feb 2014

Dreamtime Tradeshow – 8th to 10th December 2013

2 x EDMs scheduled – please supply information

MICE rebrand and roll out – UNCONVENTIONAL!

RVEF Submission due January for state funding

AIME Feb 2014 with Anchorage and Shoal Bay Resort & Spa

✓

✓

✓

✓

✓

✓

✓

11

22

33

44

55

66

77

FROM LITTLE THINGS, BIG THINGS GROW…WHAT CAN YOU DO TO MAKE THE MOST OF YOUR MICE MEMBERSHIP?

Celebrate with us the fact that we have had

some confirmed bookings come

through MICE PS!

Turn quotes or requests around as

quickly as possible and please remember to

send me a copy!

Reinforce our brand – use Facilities Guide and templates to

support your MICE proposals

Provide media releases / information on anything new ie product, people, packages etc using the

PR template

Provide media releases / information on anything new ie product, people, packages etc using the

PR template

Support Beck by supplying packages for

Dreamtime tradeshow

In Melbourne on 8-10 December

Provide feedback on how we can improve –

research, other destinations, articles

etc – we love it!

Use Destination PS as referral system to

help support other operators, encourage more

members

Send through high res images with captions so we can forward to

MICE media in support of stories

Think about the value you have received from your MICE

membership; renewals Mar 2014

Questions?

Merry Christmas and

Happy Holidays

Beck Morley Destination Port Stephens

mice@portstephenstourism.com.au0401 720 120