MIC Corporate ppt Without Financials -...

MIC/CP/005/180409

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About MIC

MIC Electronics, an intrinsically R&D driven

organization, commenced its operations 22

years back, with LED Displays as its flagship

product. The Company forayed into the Telecom

domain through several innovative products,

realized based on in-house R&D. A strong

Embedded Technology base was created in the

Company and several embedded products were

developed, produced and delivered by the

company. MIC today is laying thrust only on

LED Lighting and LED Displays.

Global Presence

Corporate Building at Hyderabad

3

2008200720062005200420032000199419931988

Supply of Multi-colour &

Multi-lingual LED Displays for on-line Train Information

Display to South Central Railway

Supply of Multi-colour,

Day & Night display to Larsen & Toubro

Limited

First export of multi-colour LED Display System to Jeddah, Saudi

Arabia

Multi-colour LED Display for

e-governance applications

LED Video Display products

find place in Indian Innovators Forum

Supply of True Colour outdoor LED

Video Display System to Gujarat Council of Science City, Gandhi

Nagar

• Export of Mobile Video Display to Systec Retails Solutions Pty. Ltd, Durban, South Africa

• Entered into Global LED Display Market

• LED Lighting Solutions started as a separate wing

• Listed on Indian Stock Exchange at 120% premium to the initial offer price

• Developed Railway LED Emergency Lighting and MNRE Lighting (Solar)

• OEM agreement with GE for LED Street Lighting

• Joint Venture with LAFC, USA for LED Perimeter Displays

- LED Product Mile Stones- LED Product Mile StonesAbout MIC

RDSO approval for True Colour Passenger Information

Display System

4

1996 1998 1999 2000 2002 2003

Traffic Control &

MIS

IVR for FRS in MTNL

Internal Fraud Detection System

Digital Loop Carrier

Interconnect Billing (CDR Data collection

system)

- cost effective telecom solutions- cost effective telecom solutionsAbout MIC

MIC’s competent R&D capabilities have helped in the realisation of cost effective telecom solutions resulting

In large savings to the country.

EMS & NMS for DLCs

5

Corporate OverviewCorporate Overview

• PATENTS : Scan+ Technology used in Video walls, LED Lighting and Energy Sectors

• Embedded Telecom Software, BI & Risk Management Solutions

• Network & Element Management Solutions

• Broad Band Digital Loop Carrier on Optical Fibre SDH STM-1/4/16 RING

• PROMOTERS: A team of technocrats possessing sound technical Knowledge and an inclination towards R&D having market knowledge with valuable industrial experience to their credit

• UNIQUENESS: Only Indian company to have ‘Design-to-Display’ capabilities in true colour LED video display Segment

• Introduction of LED Mobile Video Display, first time in INDIA Middle East & South Africa

• Human Resource: 500 plus skilled professionals

• R&D facilities Recognised and Approved by DSIR, Govt. of India

• More than 25 Telecom Engineering Centres (TEC, Govt. of India) Approvals for its products

• Clients All over the globe - Exports to Australia, Middle-East, South Africa, Sri Lanka & USA

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• To be among the top 10 Companies of the world in Design and Supply of LED Lighting Products

VisionVision

• To be among the top 5 Companies in the world by delivering world class products in True Color Video Display Systems

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Department of Science and Industrial Research (DSIR) Award for MIC’s Research and

Development efforts in Electronics Industry

Our Product has been placed in Indian Innovators Forum

http://www.indianinnovatorsforum.org/mic_led-tv.htm

Recognition and AwardsRecognition and Awards

8

Design & Development (D&D) Design & Development (D&D) - functional verticals - functional verticals

Electronics & VLSI System Design

Embedded Software

Software, Networking & 3D

Mechanical & Thermal Management

Power Electronics & Control Systems

Optics

MICD&D

9

Product evolutionProduct evolution- MIC discipline- MIC discipline

Product conceptualisation &

finalisation of Specifications

Production &Supply chain management

Product & Production Engineering

Qualification Testing, Certification &

Approvals

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Our ProductsOur Products

Product Range

LED ICT

Outdoor Networking & 3D

SoftwareIndoor

LightingDisplays

Color VMS

Street & Outdoor

Grid Based Off Grid Based

MobileIndoor and retrofits

Sports Perimeter

Text & Graphics

Ticker Tapes

Digital Posters

CommunicationsRly. coach

Solar / MNRE

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True Color Displays

• Sports & Perimeter

• Bill Boards

• Digital Posters

• Transportation

• Event/Entertainment

• Ticker Tapes

• Rental

LED Lighting

Grid Based

• High way & Street Lighting• Yard / Perimeter Lighting• Sub–Station / Industrial Lighting• Indoor & Home Lighting

Off Grid Based • Solar Based Street Lighting Park Lighting Home Lighting Lanterns• Coach Lighting Emergency Lamps Railway Coach Lighting

Our Focus Markets & Application AreasOur Focus Markets & Application Areas

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LED Video DisplaysLED Video Displays

The Out of Home (OOH) mass communication media is transforming itself, from the traditional techniques involving bill boards, hoardings, cut-outs, wall posters, banners, news paper advertisements, ad-campaigns etc., conveying a pre-fixed information and aptly called as static advertisements, to dynamic media utilizing LED video displays.

The True color LED video display contains light emitting diodes (LEDs) of three basic colors Red, Green and Blue to form a pixel. Such pixels are placed in matrix to form a module. LED modules are then arranged in a matrix to form LED display. By controlling the glow and intensity of each LED digitally, images are produced on the LED Display screen.

…a Realistic Perspective

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Features & Applications

Centralized Event SchedulingOptional Site-specific Event schedulingUsage [ Time & Space ] based BillingWeb based Administration for

Configuration & ReportingWide range of Video SourcingAdd-on services like ‘News Tickers’ on the

Networked Displays to have enhanced revenuesAccurate Billing based on Usage of

Screen Time, units up to seconds.Airports Divisional/Zonal RailwaysShopping MallsNetwork of Business CentersAdvertising NetworkLarge-scale Organized concerts /

events

Features & Applications of Networked DisplaysFeatures & Applications of Networked DisplaysMediaMedia

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Sports & PerimeterSports & Perimeter

Applications:

Giant Replay Screens

Perimeter Displays

Giant Screens for better visibility to the spectators.

Installations:

Cricket Stadiums in India where IPL and BCCI Matches are conducted and soccer stadium at Ecuador.

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Bill BoardsBill Boards

• There is an increase in the requirement of these Digital Bill Boards as the price of the real estate has increased considerably.

• The advertisers have the flexibility to display multiple advertisements at the same location.

• With the change over to Digital Bill Boards from Vinyl bill boards the Advertising companies will be able to schedule and display different advertisements from a central location.

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TransportationTransportation

• Our True Color Led display systems are well suited to display passenger information. The information of various fields can be displayed in different colors for easy visibility of the passengers.

• The Variable Message Sign market in India has just opened up and there is a huge market potential in this segment.

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Digital PostersDigital Posters

• Available in both Indoor and Outdoor versions

• These Digital Posters are ideal for displaying advertisements and are a very effective display medium

• These Digital Posters can be networked and controlled from a remote control room

• Advertisement scheduling is possible and special messages can be instantaneously transmitted to these posters from the control room

• The market for these Digital Posters is just picking up all over the world

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Event & EntertainmentEvent & Entertainment

Many new constructions coming up in major cities

High Definition possible with LED Displays

Competition between construction companies in providing amenities

Gives a wonderful experience to the fans

LED performance is getting better by the day.

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Ticker TapesTicker Tapes

Applications:

Online Stock market information

The days specials at restaurants

Public announcements

Flash News

Safety instructions

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RentalRental

• With the increase in buying power and spending power in India a lot of people are now preferring to use these Digital Boards on a mobile platform to show case the event that is organized by them.

• Many Rental Companies are buying these Mobile Display boards to cater to the needs of their customers.

• The ROI is less than a year in the case of these mobile display boards.

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MARKET FORECASTS The Outdoor market forecast is heavily influenced by the need to support a modest 10%- 11% yearly sales growth coupled with a 10% decline in yearly pricing. Due to the acceptability of the newer LCD technology in the Indoor market, the Outdoor market will outperform it in Square Meters produced. The charts below present what the distribution of the Outdoor and Indoor units from 2006-2010 might look like based on the current distribution model.

MediaMedia

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AdvertisingAdvertising

Sport StadiumsSport Stadiums

LED True Colour Video Display ApplicationsLED True Colour Video Display Applications

Race ClubsRace Clubs

Sport PerimeterSport Perimeter Musical ConcertsMusical Concerts

MediaMedia

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Display Screens in Cricket StadiumsDisplay Screens in Cricket Stadiums

Perimeter Display Replay Screens

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LED renting industry is expected to be around USD 210 Mn and expected to grow by 12.5% p.a

The Indian Live Entertainment Industry is expected to grow at a high rate of 18 % p.a, to reach INR 18 Bn by 2010

Live Entertainment – Huge Rental Potential Live Entertainment – Huge Rental Potential Market - Media Market - Media

Conclusions: LED signs are more than electronic versions of their static counterparts. Their programmability allows for targeted marketing and interactivity, and, like websites, they can be networked and updated remotely with fresh, topical content. These features of LED signage may one day seem indispensable to the majority of commercial end users, as computers now seem indispensable for businesses of virtually every size and type. The market is open and the products readily available; widespread application of LED sings could transform the nature of outdoor commercial signage. This transformation would be an international phenomenon.

11,00013,000

16,00018,000

02,0004,0006,0008,000

10,00012,00014,00016,00018,00020,000

2007 2008F 2009F 2010F

Projected Growth of Indian live Entertainment Industry

INR m

n

17,50015,50013,500

12,000

02,0004,0006,0008,000

10,00012,00014,00016,00018,00020,000

2007 2008F 2009F 2010F

INR m

n

Projected Growth of Indian Out-of-Home (OOH) Advertising Industry

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Competition in International Market

Daktronics, Barco, Yesco, Mitsubishi, Lighthouse and others

Competition from Indian Manufacturers None

Our Competitive advantages:

Wide Range of ProductsCompletely integrated system Content management Product CustomizationExcellent Service and supportMost Cost Effective Solutions

Competition InformationCompetition Information

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LED LightingLED Lighting

Power LEDs Replacing Conventional Lights

LED LightingLED LightingMediaMedia

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• A Light Emitting Diode (LED) is a semiconductor device which converts electricity into light.. LED lighting has been around since the 1960s, but is just now beginning to appear in the residential market for space lighting. At first white LEDs were only possible by "rainbow" groups of three LEDs -- red, green, and blue -- by controlling the current to each to yield an overall white light. This changed in 1993 when Nichia created a blue indium gallium chip with a phosphor coating that is used to create the wave shift necessary to emit white light from a single diode. This process is much less expensive for the amount of light generated.

• LED Lights are mercury and flicker free, dimmable, more rugged, damage resistant having exceptional properties like directionality, specific color and efficiency when compared to compact fluorescent (CFL) and conventional incandescent bulbs.

• The important aspect of LED lighting is considerable Energy saving, which can be achieved through application of low voltage and current to give out the required light output with additional feature of dim ability to reduce energy consumption further.

LED Lighting SystemsLED Lighting Systems…Futuristic Eco friendly lighting

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LIGHTING ENERGY FACTS

• In 2005 the electricity consumed by lighting was 2650 TWh worldwide, about 19 % of the total global electricity consumption.

• Carbon dioxide emissions were 1775 million tonnes, of which approximately 511 million tonnes in IEA member countries.

• More than one-quarter of world's population uses liquid fuel (kerosene) to provide lighting. The World Bank intends to change these conditions with a program launched to provide lighting for the 250 million people in sub-Saharan African who have no access to power. Similar programmes are also underway in India.

• Worldwide demand for lighting fixtures is forecast to increase around six percent per year through 2010 to US$98 billion. This increase is because of accelerating global economic growth, which will stimulate construction and manufacturing activity, the two principal determinants of lighting fixture demand.

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Advantages of LED Lamp• Safe, works on low-voltage and low power consumption

• LEDs are inherently directional - no light pollution

• Long life - more than 60,000 Hours

• Very low heat radiation – cool and safe to touch

• No filament burnout and silent operation – Solid State Technology

• Fast response time - No flicker

• Can be easily dimmed

• Non polluting – No mercury

• Range of Colors – With out a filter

• Maintenance-free, just install and forget

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• Conventional lighting is inherently omni-directional

– Lower fixture efficiency or “usable lumens”

• LED Light is inherently directional

– Higher fixture efficiency or “usable lumens”

~90° view angle

LED

Conventional Lighting

Ref

lect

orThe LED Directional AdvantageThe LED Directional Advantage

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Recessed Down LightsRecessed Down Lights

Incand

CFL

LED

17 lm/W

60 lm/W

150 lm/W

Coefficient of Utilization 58%X

X Coefficient of Utilization 58%

XCoefficient of Utilization 90%

Driver Efficiency 91%

Thermal Equilibrium 88%*

Fixture Efficacy10 lm/W


Fixture Efficacy

81 lm/W



Fixture Efficacy

108 lm/W

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LED Lifetime and Lumen MaintenanceLED Lifetime and Lumen Maintenance

LEDs inherently fail “gracefully” – no burn out, catastrophic failure

Up to 100,000 hours (>11 years continuous life) can be projected

LEDs inherently fail “gracefully” – no burn out, catastrophic failure

Up to 100,000 hours (>11 years continuous life) can be projected

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A Comparison in Energy Consumption and A Comparison in Energy Consumption and EmissionsEmissions

“Best” White LED and Compact Fluorescent vs. 60Watt Light Bulb Comparison

Mercury Emission by Light Source

CFL Source: U.S. EPA Fact Sheet:http://www.nema.org/lamprecycle/epafactsheet-cfl.pdfLED Source: UCSB SSLDC estimate for 150lm/watt White LED

0123456789

10

Mercury in CFL

MercuryEmissionsfrom Coal

Plant

60W BulbCFLLED0

10

20

30

40

50

60

Light Source

60W Bulb

CompactFluor.LED

LED

Pow

er U

sed

(Wat

ts)

Milli

gram

s of

Mer

cury

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Lesser the energy used, Lower will be the power needed to be generated. That means the less of all the following environmental effects.

Acid Rain“The largest group of contributors to emissions of SO2 is the electric utilities, Sulfur dioxide …is a major contributor to the formation of urban smog and acid rain. As a contributor to urban smog, high concentrations of SO2 can cause significant increases in acute and chronic respiratory diseases. In addition, once SO2 is emitted, it …returns to earth as the primary contributor to acid deposition, or acid rain. Acid rain has been found to accelerate the decay of building materials and paints, and to cause the acidification of lakes and streams and damage trees.”

CO2Most of the electricity used for lighting is generated by coal powered plants. These power plants pollute the atmosphere and emit CO2, SO2, NOx, and mercury. In fact, “The process of generating electricity is the single largest source of CO2 emissions .

Nitrogen Oxides (NOx)Nitrogen oxides (NOx), is the term used to describe the sum of NO, NO2, and other oxides of nitrogen. NOx plays a major role in the formation of ozone in the atmosphere… It is also a matter of public health concern. NO2 exposure can cause problems for individuals with preexisting respiratory illnesses, as well as increases in respiratory illnesses in children 5 to 12 years old. Evidence suggests that long-term exposures to NO2 may lead to increased susceptibility to respiratory infection.

Environmental FactorsEnvironmental Factors

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LED Lighting ProductsLED Lighting Products

Street & Commercial Lighting

MNRE / Solar Products

Lantern

Home Light

Street Light

36W Street Light 60W/ 90W/ 120W LED Street Light

Refrigerator Lighting

(for exports)

- developed so far - developed so far

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LED lighting products - proposed intelligence

• Intelligent and interactive

• Programmed dimming of light intensity

- Time based

- Ambient based

- Occupancy based

• Remote monitoring and control through web / RF/ GPS based controls

• Web-based data logging for archives

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Statutory and regulatory approvals - functional, environmental, safety and emissions

• RDSO / MNRE / TSEC (BSNL)

• IP Protection level

• Displays - IP56

• Luminaires -IP66

• Conformity to UL, CE, and FCC

• Light spread requirements, safety features and sizes (except the wattage) in tune with the

BIS specifications

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Intellectual Property - patents

Sl No. Invention Application No. Date of filing Date of publication

1'Intelligent Solar Lighting System

3039/CHE/2007A 19-12-2007 11-01-2008

2 Programmable LED Illumination Systems

3038/CHE/2007A 19-12-2007 11-01-2008

3 GLOBIX 848/CHE/2008A 04-04-2008 16-05-2008

4 Solar Rechargeable LED Lantern

2062/CHE/2008A 25-08-2008 21-11-2008

5 'Intelligent LED ‘Poster’ System - LED DigiPoster

Ref. No: 739/ASA/PP-556/MIC

24-10-2008 -

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Trademarks - India

MIC Logo in Class 9, 11 & 42DigiScreen in Class 9

Trademarks - USA

MIC Name in Class 38 & 42MIC Logo in Class 35 & 38

Intellectual Property - trade marks

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LEDs and Lighting

Light Emitting Diodes (LEDs), a type of Solid State

Lighting (SSL), offer the electric lighting market a

new and revolutionary light source that saves

energy and improves quality, performance and

service.

Solar LED Street Lighting

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• Efficacy: lumens/Watt

• Colour Rendering Index (CRI)

• Binning (colour, flux, Vf)

• Colour Consistency

• Lumen Depreciation

• Mounting

• Thermal Management

Typical technology issues- LEDs

Power LED – SMD Type

Super Oval LEDs - Lamp Type

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• Optical modeling, ray tracing, isocandela

plots, etc. done with Photopia/Zemax

software

• Customising application specific optical

lenses

• Choice of suitable LEDs for ensuring overall

performance and value for a given application

• Generation of IES files

Photometric Data

Typical technology issues - optics

45

• Flow & thermal simulation using software.

• Rapid Prototyping and evaluation

• Thermal characterization of LED

assemblies using thermal imaging

equipment

• Off shelf or custom heat sink design

• Fixture Integration

18W LED Street Light(Front / Back side)

Typical technology issues- thermal management

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• Constant Current drivers

• Switching topologies

• EMI / EMC, current harmonics, surge and transients

• MTBF > 50,000 Hours

• PWM for continuous dimming

• Power factor correction

• Colour Control

• Temperature Compensation

• Optical Feedback

• UL / FCC / CSA / CE approvals

Typical technology issues- driver/ VHDL coding / Embedded

electronics

47

• Integrated thermal design to ensure longer luminaire life

• Aerodynamics to withstand high wind speeds

• Weather proof housing to meet IP66 rating

Typical technology issues- housing/ mechanical design

48

Design & Development - thrust areas

• Embedded Electronics & Chip design• Power Electronics & Control Systems, • Software, Networking & 3D• CAD & Mechanical Design

Areas of strength

• Power LED packaging for Lighting• LED packaging for Displays• Optics

Areas to be focussed

49

LEDs can be used for a host of applications ranging from automobile lighting to large screen displays

LED Market Applications

Signals

LEDs are used in traffic lights and railway, transit and pedestrian signals

Automotive

Signs/Signage and Displays

This includes automotive interior and exterior lighting comprising emergency vehicles, signalling, rear lighting, forward lighting and headlamps

Mobile Appliances Illumination

Other Applications

One of the most widespread application of LED is its use in various types of handheld or mobile devices such as personal digital assistants (PDAs), mobile phones and digital cameras

This comprises LED panels used as stadium displays, large television displays, electronic billboards and dynamic decorative displays

Backlighting for LCD televisions and laptop displays; message displays at airports and railway stations; and destination displays for trains, buses,

trams and ferries are also included in this category

LEDs are also used in several other applications such as remote controls for televisions, pulse oximeters for measuring oxygen saturation, movement sensors and in phototherapy for acne

This includes lighting applications in architecture, retail displays, consumer portables, safety and security, residential, entertainment, outdoor area, off-grid, lanterns and street lighting

Source: ‘The Market Outlook for High-Brightness LEDs in Lighting Application’, Strategies Unlimited (May 2007)

LED Applications - markets

Focus of this study

50

Factors for success -MIC’s Confidence

• MIC has 23 years of hands-on experience and expertise on control and drive circuits used in LED Displays

• Comprehensive and cost-effective R&D capabilities to ensure value for money

• Long term supply relationship with Nichia for world’s best high bright LEDs

• Agreement with Texas Instruments for VLSI and ASIC designs

• Agreements for OEM supplies with reputed companies like General Electric & other leading industrial houses and lighting equipment manufacturers

• Tie-ups with Westlux (Switzerland) and Chirachi (Italy)

• On-going business in Australia, South and North America

• Export leads in Africa

51

LED LightingLED Lighting

• MIC’s vast experience of over two decades in handling and using LEDs for manufacturing indigenous and innovative products has resulted in LED Lighting products with cutting-edge technology

• Eco-friendly and highly energy efficient

• Ideal to be used in place of high intensity discharge lamps like HPSV, MV, MH

• Most suitable for street lighting, perimeter lighting and parking lots

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Saving with LED LuminaireSaving with LED Luminaire

53

LED Lighting overview LED Lighting overview Market Market

• The LED lighting market includes niche applications such as architectural lighting, channel letters/contour lighting and entertainment lighting, residential, retail display, commercial, outdoor and off-grid lighting also form part of this market

• Accounting for about 7% of the overall Lighting market, the LED lighting market stood at €238 million in 2007, and is forecasted to grow at a CAGR of 33.8% during 2007-2012 to reach €1 billion by 2012

• Government plans to phase out incandescent bulbs, R&D investments in LED illumination technologies, and penetration into the general illumination market will drive growth in the LED lighting market

• High cost, dominance of incumbent sources, lack of standards, and fixture related design difficulties restrain growth in this market

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World Lighting Market PotentialWorld Lighting Market PotentialMarket Market

ProductNo of

Installations in

the world in Mn pcs

US$ billions

Nos US $ Nos US $ Nos US $ Nos US $ Nos US $Street Lights 1300 520 0.455 0.182 0.624 0.2496 0.975 0.39 3.8675 0.442 6.5 0.78Bill Board 5 5 0.000875 0.00175 0.0024 0.0024 0.00375 0.00375 0.014875 0.00425 0.025 0.0075Retail Stores in sq ft 2000 4 0.35 0.0014 0.96 0.00192 1.5 0.003 5.95 0.0034 10 0.006Step/Park & Porch 2600 260 0.455 0.091 1.248 0.1248 1.95 0.195 7.735 0.221 13 0.39Retail Spot Light Fixtures 170 3.5 0.02975 0.001225 0.0816 0.00168 0.1275 0.002625 0.50575 0.002975 0.85 0.00525Task Lighting 6 2.4 0.00105 0.00084 0.00288 0.001152 0.0045 0.0018 0.01785 0.00204 0.03 0.0036Refrigerator Lights 100 2 0.0175 0.0007 0.048 0.00096 0.075 0.0015 0.2975 0.0017 0.5 0.003Signs 1600 3.3 0.28 0.001155 0.768 0.001584 1.2 0.002475 4.76 0.002805 8 0.00495DownLights 828 41.4 0.1449 0.01449 0.39744 0.019872 0.621 0.03105 2.4633 0.03519 4.14 0.0621Total 841.6 0.29456 0.403968 0.6312 0.71536 1.2624in Mn USD 295 404 631 715 1262

Assumptions made:

World Lighting Market PotentialMIC Share

in first 3 years 7 % is replaced with

LED Lighting and 0.5% share fro MIC

in next 3 years 15 % is replaced with

LED Lighting and 0.6% share to MIC

in next 3 years 25% is replaced with

LED Lighting and 0.75% share to MIC

in next 3 years 35 % is replaced with LED Lighting 0.85%

share to MIC

World Market

in next 3 years 50 % is replaced with LED Lighting 1%

share to MIC

figures mentioned above are taken as 10 times the number of installations in the USA50% of the existing lighting installations will be converted to LED Lighting in 15 YearsMIC will continue to increase its market share over the next 15 years

55

Indian Lighting Market PotentialIndian Lighting Market PotentialMarket Market

Product

Market Segment Nos Rs. Crores

Street Lights 400 Lacs 76800PSU,Corporates & campus 80 Lacs 7680Petroleum Outlets 6 Lacs 1152BillBoard 2 Lacs 960Step/Park & Porch 2.6 Cr 13000Retail Stores 200Mn Sft 2000Retail Spot Light Fixtures 17 Mn 1700Task Lighting 6 Lacs 1152Refrigerator Lights 2 Mn 2000Signs 16 Mn 1600DownLights 8.28 Mn 1600NEW - Bulbs 520 Mn 40040Total 149684Per Year in Crores

Assumptions made:

523.894299.368 374.21

75.65.6

140.14

45.57

5.954.032

268.826.884.0323.36

4.84.8

120.12

449.052

MIC will continue to increase its market share over the next 5 years

in first year 0.5 % is replaced with LED Lighting and 20%

share fro MIC

in second year 1.5 % is replaced with LED Lighting and 20% share to MIC

in third year 2.75% is replaced with

LED Lighting and 20% share to MIC

in fourth year 4.25 % is replaced with LED Lighting 20%

share to MIC

in fifth year 6% is replaced with LED Lighting 20% share

to MIC 76.87.681.1520.96

15% of the existing lighting installations will be converted to LED Lighting in 5 Years

MIC ShareIndian Lighting Market Potential

132

1.71.152

21.61.6

40.04

149.684

153.615.362.3041.92264

3.42.304

43.23.2

80.08

19219.22.882.4

32.55

4.252.88

544

100.1

65.1

3.456

230.423.043.4562.88

6

39

Indian Market

56

Rail Coach LightingRail Coach Lighting

Passenger Area Light Doorway/Lavatory/Mirror/Embarkation LightBerth Reading LightEmergency Exit indication LightToilet Occupancy LightReservation Chart Reading LightPassenger Alarm Chain Indication LightUnder berth lightEmergency Light

Emergency LightToilet Occupancy IndicatorReservation Chart

Reading Light

Berth Indication Lamp

Passenger Area Light

Mirror Light

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Typical Railway Coach LightingTypical Railway Coach Lighting

Sl. No. Name of the LightNo. of

lights per coach

Power (W) per

light

Total Power

(W)

No. of LEDs per

Lights

Power (W) per

light

Total Power (W)

1 Mirror Light (CFL 11W - 1 No) 2 13 26 12 8 16

2 Door way Light (CFL 11W - 2Nos) 6 26 156 18 12 72

3 Flourescent (18 W 2 ft Tube lights - 16 40 640 36 24 384

4 Embarkation Light (CFL 11W- 1 No) 4 13 52 12 8 32

5Night Light with berth indication (25 W Bulb) 7 25 175 1 1 7

6 Reading Light 48 10 480 1 2 96TOTAL 1529 607

Existing Lighting Proposed Lighting with LEDsPOWER SAVING WITH LED LIGHTING

58

Market in Indian Railways & MNREMarket in Indian Railways & MNRE

Market Market

59

SWOT AnalysisSWOT Analysis

Strengths

• The main advantages that we have over the competition are:• Client Content management • Product Customization• Excellent Service and support• Most Cost Effective Solutions

Weaknesses

• Vis-a-vis the products being handled, the weaknesses of MIC can be generically summarized as:• Relatively long cycle times consumed in converting concepts into marketable products• Shortcomings in the product elegance & packaging compared to international products of the same genre • Inherent weaknesses in the marketing discipline • Lack of ruthless business orientation in the Organization.

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Our StrategyOur Strategy

• Focus only on LED and LED Related Products & Services • Transform MIC from a D & D/Tech oriented company to a Savvy

sales and marketing organization• Invest in Process and People

– Set Up World Class Test facilities– Invest in competent People – Invest in Product creation Process

Incentives for D & D Team which Delivers:• the End product in time • meeting the Original Specifications• With minimum number of Change notes.

• Work on Niche Products which have Good market Potential and give us Good returns.

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LED General Lighting ApplicationsLED General Lighting Applications

Street Lighting

Yard Lighting

Station/Platform Lighting

Perimeter Lighting

Lighting in public places & properties

62

Comparison of LightingComparison of Lighting

63

• Solar LED Street Lighting System 25W

• Input power 25W • SPV Module 75W• Battery 12V, 75Ah• Light output 1.4 Foot Candle (min) measured from a height of 15 ft and

illuminated over an area of 16 ft diameter

MIC’s Solar LED Lighting productsMIC’s Solar LED Lighting products

Successfully Installed 100 nos of Solar LED Lights at Serilingampally, Hyderabad, A.P in India

64


Lantern Solar Street Light

LED Lighting

ConclusionsWith the maturing of technology and affordability the writing on the wall is clear that the LED lighting is going to rule the roost of future lighting requirement.

Street Lights

65

InfotechInfotechMIC has the expertise in providing EMS and NMS solutions for Telecom, Railways and Network domains consisting of homogeneous or heterogeneous NEs. NMS and EMS solutions are deployed for Digital Loop Carrier Nodes containing switching and Transport equipment and for Telecom switches and network devices manufactured by different vendors.

The solution covers all the Management Functionality envisaged in Fault management, Configuration management, Accounting management, Performance management and Security management (FCAPS).

Salient features of EMS and NMS:

Modular & scalable Network Management & Element Management software SNMP Integration, SNMP Proxy for non-SNMP Devices, Audible & Visible Alarms Pro-active Management of the Switching & Transport Network resources Remote management of Subscriber Ports & Fault Rectification Management of all kinds of Subscriber services like PSTN, Coin-box, ISDN, Leased-line Technology independent Network Management for central Network Administrator

CDR Data Collections System (here-after referred as CDR-DCS) is one of the premier products of MIC meant for 'CDR Data Collection' online from the Telecom Switch. This product facilitates the Telecom Service Provider to have reliable & time-constructive by making the service of online collection of CDRs either by polling mode or spontaneous collection mode.

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MSAN-20 Multi Service Access Network on STM 1/4/16 SDH Ring

MSAN-20 is a Multi Service Access Network on STM 1/4/16 for metropolitan applications.It comprises both narrow band circuit-switched and IP/ Ethernet -based broadband services on the same platform.The system also provides triple play services, namely Voice, Data & Video most economically.The system also meets all the functional requirements of the Optical Multi Service Access Network.

CommunicationCommunication

Digital Loop CarriersDigital Loop Carriers

Fixed Wireless Phones / Terminals (Fixed Wireless Phones / Terminals (FWP/FWTFWP/FWT))Fixed Wireless Terminal (FWT) is a CDMA 2000 1X Radio Terminal, to provide wireless access for conventional fixed telephony equipment such as telephone instruments, PCO / Home meter, Fax machines and computers can be connected to access the CDMA network to realise the Voice, Fax and Data functions.They meet the needs of operators for fast network deployment.

Hand Held Computers Hand Held Computers Slimputer EB9E SeriesSlimputer EB9E Series

Slimputer is a reliable, user-friendly spot-billing machine, where the bill can be generated instantly after the meter reading.It’s a 16 Bit processor with 1Mb standard memory and inbuilt printer, supporting 2000-4000 consumer data (depending on the record size).Avoids unnecessary delay & discrepancy in meter reading as the HHC can record meter reading and serve Bills/notices on the spot

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New Production Facility at CherlapallyNew Production Facility at Cherlapally

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