MIAMI ICE Creamery

A once in a lifetime ground floor opportunity

Steve Kallens 954-663-6168 steve@stevekallens.com

Carmen’s to become MIAMI ICE Creamery to begin process of becoming franchise company.

INVEST WITH MIAMI ICE

STEPS TO CO-OWNING OUR OWN CHAIN OF FRANCHISES

Begins with new model store in South Florida. Finish franchising infrastructure

and away we go!

HISTORY OF

• Created in the Little Italy sections of Philadelphia in the 1920’s

• Became popular in NYC and Chicago

• Rita’s expanded it to suburbs and franchising in the 1980’s

• More refreshing than Ice cream. FAT FREE, CHOLESTEROL FREE

• Sugar Free Flavors• Made with real fruit• Soft style easily hand dipped• Award winning proprietary

recipe based on original Philadelphia recipe

• Jersey Shore Frozen Custard-the rich soft ice cream made with egg yolks

• Homemade ice cream and mix ins also available

• Steve Kallens started the business in 1999 when Rita’s wanted him to wait a year for a store approval

• Steve is an award winning marketing executive from the horse racing industry

• First store opened in Owings Mills, MD

• Other stores include co-branding, stand alone, inline, via trucks and carts

• I HAVE PAID THE PRICE OF THE I HAVE PAID THE PRICE OF THE LEARNING CURVE OF THE LEARNING CURVE OF THE BUSINESS….NOW PUT THE BUSINESS….NOW PUT THE EXPERTISE TO WORKEXPERTISE TO WORK!

HOMEMADE ITALIAN ICE, CUSTARD AND GELATIS

CARMEN’S

WHY INVEST WITH MIAMI ICE-ITALIAN ICE • FROZEN CUSTARD •

HOMEMADE ICE CREAMS?• Proven Concept – Fast Growing• Addicting Products “To Die For”• Ground floor opportunity to grow • Franchising Sales & Separate Wholesale Biz• Total investment under $100K for model

store and franchising infrastructure• Proven franchise seller, only one major

competitor• Able to sell franchises for 1/3 the competition• Beat the national chain competition

MENU• HOMEMADE ITALIAN ICES…Made fresh daily, No waste. Non-Dairy.

Soft style, hand dipped. FAT FREE, CHOLESTEROL FREE. Made with REAL FRUIT. SUGAR FREE FLAVORS, CREAM FLAVORS. More than 75 flavors available.

• FLAVORS for every market including HISPANIC FAVORITES• OUR OWN JERSEY STYLE FROZEN CUSTARD…A rich creamy 10% plus

butterfat soft ice cream. Served directly from soft serve machine or hand dipped for multiple flavors. Cups, cones, sundaes.

• THE GELATI…Our biggest seller-Layers of custard and Italian Ice• FAT FREE SOFT SERVE and YOGURTS for the health conscious

customer• CARMEN’S CRUNCHERS…Custard with mix in candies and cookies• NEW YORK EGG CREAMS with FROZEN CUSTARD• FROZEN COFFEE DRINKS with our own Coffee Italian Ice flavors• FROZEN YOGURT TREATS and PARFAITS• SUNDAES, MILK SHAKES, MALTS• TROPICAL SMOOTHIES…Taste the difference made with Italian Ices• HOMEMADE SUPER PREMIUM ICE CREAM with Mix Ins on the Frozen

Marble Slab. Ultimate Taste and Wild Flavors• New! Waffle Pockets- Custard stuffed in a soft waffle sandwich• New! Boardwalk and County Fair Favorites Snack TreatsNew! Boardwalk and County Fair Favorites Snack Treats

PROVEN PRODUCTSPROVEN PRODUCTS“It’s addicting”“It’s addicting”

Customers prefer the taste of Carmen’sCustomers prefer the taste of Carmen’s Baltimore Magazine, City Paper honorsBaltimore Magazine, City Paper honors Better quality products than Rita’sBetter quality products than Rita’s We innovate- first with Coffee drinks, Crunchers, Mix We innovate- first with Coffee drinks, Crunchers, Mix

In Ice CreamsIn Ice Creams Rita’s prove product line works outside home Rita’s prove product line works outside home

territory (Ices began in Philly, NJ, NYC in 1920’s)territory (Ices began in Philly, NJ, NYC in 1920’s) Do not compare to snowballs…they do not work in Do not compare to snowballs…they do not work in

other markets…Italian Ice DOES! Frozen Custard other markets…Italian Ice DOES! Frozen Custard DOES!DOES!

PROVEN CONCEPTPROVEN CONCEPTWe Are Not Reinventing the WheelWe Are Not Reinventing the Wheel

Rita’s is the proven model in many statesRita’s is the proven model in many states Over 400 franchises already sold, project 1500Over 400 franchises already sold, project 1500 Proven success outside original marketProven success outside original market Why spend $250K on a store Why spend $250K on a store We can sell franchises for a fractionWe can sell franchises for a fraction Rita’s only major franchisor in countryRita’s only major franchisor in country Market is wide open for competitorsMarket is wide open for competitors We use the best of the operation and add what makes We use the best of the operation and add what makes

our differentour different Best yet…our products are better!Best yet…our products are better! Mix-ins can sell for far less than Coldstone CreameryMix-ins can sell for far less than Coldstone Creamery

START UP OF FRANCHISINGOpen new model store in South Florida. Start up costs of $25,000 with location previously set up for food service. Most equipment ready to go.

Operate store under franchise model including design, presentation, product line, menu, marketing

Seeking store meeting specified demos including population base, location, nearby schools, parks, outdoor seating and ability to offer promotional and entertainment options

Finalize the Federal Disclosure presentation to become legal to franchise. Finalize professional staff consultants including LEGAL, SALES, DISTRIBUTION, ACCOUNTING and REAL ESTATE.

Sign off on deals for product manufacturing and distribution.

Sales of territories instead of individual stores

Options of new equipment, reconditioned and or leasing for franchisees

PRODUCTS & COSTS

• Homemade Italian Ices 5 gallons cost between $3-$13; Wholesalers are selling it to local stores for up to $100

• Frozen Custard is appx. 6 cents per ounce• Frozen Yogurt suggested for healthier or higher income areas

is about 5 cents per ounce• Prices include paper costs (does not include overhead)• Super Premium Homemade Ice Cream with mix ins on the

marble slab is appx. 6 cents per ounce• Other menu items include: SHAKES, EGG CREAMS,

CRUNCHERS (Like a McFlurry), SMOOTHIES (Awesome with Italian Ices), SUNDAES

• Bulk Sales for parties in 2 ½ gallon buckets

• IN A STAND ALONE CARMEN’S STORE, FOOD COSTS SHOULD RANGE FROM 12-15%. A STORE SHOULD HAVE A PROFIT OF APPX. 50% OF SALES, CO-BRANDING PROFIT MARGINS AS MUCH AS 75%.

EXPAND BUSINESS OFFSITE

FRANCHISING IS SUPER HOTFRANCHISING IS SUPER HOT Huge new market of investors from laid off workers, Huge new market of investors from laid off workers,

early retirements and buyouts, professionals early retirements and buyouts, professionals seeking investmentsseeking investments

Companies with simple products, simple concepts, Companies with simple products, simple concepts, duplicated concepts are selling wellduplicated concepts are selling well

Franchisees spending over $200,000 for single unitsFranchisees spending over $200,000 for single units Carmen’s have been opened for as little as $20,000 Carmen’s have been opened for as little as $20,000 Carmen’s offers added revenue producers from Carmen’s offers added revenue producers from

store via mobile units, carts, wholesalingstore via mobile units, carts, wholesaling

RECENT SUCCESS STORIES• Five Guys is simply fresh made hamburgers

and fresh cut french fries. Imagine competing with McDonald’s…but that’s what this upstart did. Since franchising they’ve grown throughout the eastern half of the country.

• It still costs $250,000 for a store, yet it is simple with no fancy floors, simple plastic signs and an easy menu. And people are lining up to buy them.

• Maui Wowi had 40 stores just four years ago…now there are over 500. For your $200K investment you get a mall style kiosk location. A smoothie that costs me 23 cents cost their franchisees $1.23 before royalties and all you are buying from them is juice. They just cut a deal to open in Texas’ largest grocery store chain. Yet they have little to offer compared to us

• Numerous custard only stores have opened with start ups over $500,000.00 For a mere fraction we offer a complete line of delicious products reaching a far larger market.

FRANCHISING PLANFRANCHISING PLAN Investment of $35,000-$60,000; Sell 3 Investment of $35,000-$60,000; Sell 3

franchises and recoup investmentfranchises and recoup investment Sell territories allowing multiple stores at Sell territories allowing multiple stores at

onceonce Income derived from franchise fee ($25K), Income derived from franchise fee ($25K),

royalties (7-9%), product mark-up royalties (7-9%), product mark-up (1000%), equipment mark-up (20-30%)(1000%), equipment mark-up (20-30%)

License or sell franchises to existing food License or sell franchises to existing food businesses to add to their menubusinesses to add to their menu

Can license/franchise to sell in airports, Can license/franchise to sell in airports, arenas, stadiums, amusement parks, arenas, stadiums, amusement parks, travel plazastravel plazas

Investor opening own store can underwrite Investor opening own store can underwrite investmentinvestment

FRANCHISING PLANFRANCHISING PLAN

Use existing store in Maryland or new store Use existing store in Maryland or new store in Florida as model location. May require in Florida as model location. May require redesign to create “franchise” appearanceredesign to create “franchise” appearance

Purchase paper goods with logos, universal Purchase paper goods with logos, universal menu boards, signs, color scheme, etc.menu boards, signs, color scheme, etc.

FTC franchise disclosure is nearly completedFTC franchise disclosure is nearly completed Acquire or share office space, create Acquire or share office space, create

marketing and selling materials, initial marketing and selling materials, initial warehouse and mixing spacewarehouse and mixing space

Obtain all proper licenses and support staff, Obtain all proper licenses and support staff, partners or services i.e., legal, accounting, partners or services i.e., legal, accounting, etc.etc.

GROUND FLOOR OPPORTUNITYGROUND FLOOR OPPORTUNITY• Remember McDonald’s, Denny’s and

Subway were once small…now fast growing Five Guys

• It doesn’t take long to grow a chain• Our goal to be better and more

innovative than our main competitor