Miami Grind

8/12/2019 Miami Grind

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Entertainment

Introducing for the 1sttime in India , Party

inside the Swimming Pool

Fun casino games like roulette and slotmachines

Target practice with fake guns

Pole dancers, belly dancers, flare bartendersetc.

Hookahs and recliner chairs by the poolside

Tattoo parlours & Hair Braiding Artists


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Venue Details

The Tulip Star Ballroom (Mahagony)

Pre-function Area

Lawn

Poolside


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Dcor

The Tulip Star Ballroom & the pre-functionarea will be clubbed as the main party zone

The Assembly banquet hall will have a DJplaying hip hop music

The poolside will be the venue for hookahs &lounge music with a blend of alcohol &

elaborate food An elaborate buffet with starters ,main course& desserts at the lawns


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Detailing

Housekeeping staff to ensure no mess

First-class valet services catering to 8-10 cars at a

time, to ensure that guests dont have to wait for

long

Three security checks to avoid duplicity of passes

and thus achieve crowd filtering


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Food & Beverages

A 3-course meal served over an area of

approximately 6000 sq. ft.

6 bars at assorted locations one of them about 11meters in length and catering to about 60-80

people at a time

A mobile service staff to serve starters &

beverages and thus avoiding a rush at the bars

Hookahs served by the pool-side, where semi-

sleeper chairs will be placed


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Media

8 Hoardings strategically placed at premium locations for 10days

1 full page each with Hindustan times, Mumbai Mirror & Mid-

Day. 2 Half page insertions each with Hindustan times, Mumbai

Mirror &Mid-day

1200 seconds of free commercial time on one of the leadingradio channels commencing from 15-12-08

Internal mailers to corporate & call centers & BPOs

Media coverage by a leading television channel

Value of the above : INR 39,00,000


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Marketing

Tie up with a Leading Travel Co.

Tie-up with one of the leading coffee chains for

15 days for branding National sales team will also have the task of

selling similar or tailor made packages for their

existing and walk-in clientele.


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Target Segment

Demographics

Age: 2230 for regular & 30 + for V.I.P

Working Professionals in Mumbai

Tourists who are in town for the Holiday Season

Psychographics

A person who appreciates class, in all senses of the word.He/She knows his/her brands and doesnt mind spending,

to have a good time. Usually parties till the wee hours ofthe morning. One who can appreciate a good party, and isthe center of his/her circle, who gets his group to followwhere he/she leads.


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The Brand & the theme are synonymous

with style andtaste

Both exude a sense of power

Both are associated with wealth and class

Brand X and Miami Grind


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Benefits to the Presenting Sponsor

The event branding will read Brand X presentsMiami Grind at the Tulip Star

The above format will be seen on the hoardings, pressads, radio publicity, mailers & all other communicationpertaining to the event

Presenting rights on invites

DJ announcements

2 Vantage spots within the venue

Cost for the main sponsor: INR 15,00,000


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Logos as a Co-sponsor on hoardings and in press ads

Mention in all radio announcements

Branding on all the communication pertaining to theevent

1 vantage spot within the venue

Cost of the above: INR 8,00,000

Benefits to the Co-Sponsor


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Logos on hoardings at the base line

Logos on Press-ads at the base line

Mention in radio announcements

Cost for the above: INR 3,00,000

Benefits to the Associate Sponsor


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Our Vision

To deliver quality service to our

customers, by maintaining the highest

possible standards, and thereby

ensuring customer satisfaction time

and again.


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Our Aim

To strive to make

this New Years Eve bash...

the best in town,

with personalized quality service.


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Come celebrate

this New Years Eve

Cheer!

Miami Grind

Documents

Transcript of Miami Grind