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AGENDA ITEM: Number 4 NIGHT TIME ECONOMY SCRUTINY PANEL 18 TH APRIL 2007 NIGHT TIME ECONOMY SCRUTINY REPORT 1. SUMMARY 1.1 The purpose of this report is to inform the scrutiny panel of progress in taking forward the agreed strategy for improving the Night Time Economy (NTE) of Middlesbrough town centre over the past two years. The report will show that much has been achieved but there is still much to be done. In particular, due to potential changes within the operational and development framework, it is now considered appropriate to review both the strategy and action plan, to ensure they are fit for purpose in achieving a vibrant NTE for Middlesbrough. 2. INTRODUCTION NTE Scrutiny Report 1 25/06/22

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AGENDA ITEM: Number 4

NIGHT TIME ECONOMY SCRUTINY PANEL

18TH APRIL 2007

NIGHT TIME ECONOMY SCRUTINY REPORT

1. SUMMARY

1.1 The purpose of this report is to inform the scrutiny panel of progress in taking

forward the agreed strategy for improving the Night Time Economy (NTE) of

Middlesbrough town centre over the past two years. The report will show that

much has been achieved but there is still much to be done. In particular, due to

potential changes within the operational and development framework, it is now

considered appropriate to review both the strategy and action plan, to ensure they

are fit for purpose in achieving a vibrant NTE for Middlesbrough.

2. INTRODUCTION

2.1 After consultation, Middlesbrough Council has agreed to lead on the development

of a forward strategy for the enhancement of the NTE of Middlesbrough town

centre (outlined in the Scrutiny Report, May 2005). The main aim of the strategy is

to enhance the town centre’s economic, social and cultural activities by establishing

public and private projects that will diversify evening (5pm-8pm) entertainment and

contribute towards Middlesbrough as a visitor destination.

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2.2 The strategy identified 4 key areas of activity that needed to be undertaken to

enhance the NTE:

to establish a co-ordinated approach for diversification of the NTE;

the establishment of a Town Centre Diversification Partnership and promotion of

private and public sector co-operation towards development and implementation of

proposals;

the pursuing of further cultural/leisure facilities with a particular focus on a theatre,

concert hall and additional leisure facilities;

consideration of banning alcohol consumption outside licensed premises.

2.3 The strategy was to be taken forward through the Town Centre Diversification

Partnership, consisting of private and public sector members (identified in Appendix

1) and supported by an Officer working group, co-ordinated by the Economic

Development team of the Council. An action plan (see Appendix 2) has been

produced to take forward the strategy through a series of aims and objectives

relating to the cultural, economic, operational, and evolving legislative agendas for

improving the NTE.

3. EVIDENCE/DISCUSSION

3.1 There are many positive signs of improvement to the NTE of Middlesbrough, and a

number of the tasks set out in the action plan have been achieved and/or are in

progress. It is considered that there is a long way to go for Middlesbrough town

centre to be successful in attracting and competing as a preferred tourist / visitor

entertainment and cultural destination. In particular, the following positive and

negative factors are impacting on and contributing to the success of the NTE have

been identified:

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Middlesbrough still has a general exodus of people at 5pm on weekdays. This is

a cultural issue, and is due in the main to a lack of a range of activities in the

town centre to persuade people to remain.

in general, there is a weak general leisure offer for a town of Middlesbrough’s

status and a dearth of quality/choice of restaurants in the central town area. This

coupled with the lack of a major venue/arena attraction has an impact on

Middlesbrough being able to compete as a visitor destination and the towns

ability to retain people after 5pm. However, the opening of mima, including the

new central square, has broadened the town’s overall leisure offer.

Middlesbrough now has an excellent opportunity to promote and offer open-air

cultural events through the Summer months. A bid to host the National Proms in

the Park has been successful and will see the event being held in the town’s

central square. This was achieved following a successful pilot programme,

hosting a big screen project. These initiatives will enhance the centre square’s

entertainment capacity and promote future public event information.

the tourist / visitor destination and the diversified package offering e.g. (quality

restaurant and theatre / concert) still needs further development as a central

theatre is still not available. However, an upgrading of the town hall concert

facility has taken place and the re-invigoration of the town hall project needs

further re-investigation as a central cultural / leisure entertainment location.

the existing public bars are spatially distant from each other and have a dearth

of general entertainment between the hours of 5pm and 8pm. They do not

provide a concentrated entertainment offer during the early evening period and

do not offer a reason to stay in town after 5pm.

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resources need to be allocated to deliver a programme of improvements to the

entertainment offer during the hours of 5pm and 8pm, supported in partnership

with private establishments.

Middlesbrough has an established bar and club NTE and its centre attracts

many revellers. It should not be underestimated how alcohol consumption laws

may affect this concentration of businesses in the future. In the coming 12

months, some bar owners expect that the town centre may see a reduction in

weekend activity, due mainly to late night opening in sub-urban areas of the town

centre and people’s changing peoples preferences towards staying local.

further efforts are being made to establish cultural/leisure designated zones, such

as the BOHO Quarter and Linthorpe Central. If these zones are further supported

and marketed as a destination experience within the town centre, Middlesbrough

should see further investment and improved quality of establishments through the

introduction of competition. This will have a galvanising affect and will have a

positive impact on the NTE.

the creative use of public space within Middlesbrough’s town centre needs further

consideration. If a café culture is to be created, there is a need to address the

use of pavement area’s where café’s and food establishments can thrive. Careful

planning and resources need to be considered to develop landscaping

improvements within the town centre. Existing examples of such schemes

include Linthorpe Road Central, Joe Rigatoni’s restaurant and Blue Lounge

brassiere bar, where external use is controlled within a quality and orderly

relaxed environment.

more positively, the town’s late NTE (10pm-3am) is more upbeat with many DJ

promoted evenings and an increasingly developing music scene. Middlesbrough

town centre is a renowned destination for the national and international circuit of

club DJ’s.

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the town’s cleanliness and appearance generally has improved to an acceptable

standard due to the concerted efforts of Streetscene and the Street Warden

Programme. However, there are a number of operational issues that need to be

addressed. For example, police feedback has suggested that the super taxi rank

is having problems operating effectively. The quality of the public toilet facilities in

the town centre is poor and funding for an improvement scheme has been

difficult to acquire. This is an inconvenience for shoppers, including evening/late

night visitors to the town. Consequently, this has had an effect on the cleanliness

of the town centre.

the retail sector continues to grow in Middlesbrough and further private

investment has been secured, specifically in Middlesbrough’s central shopping

malls and precinct areas. However, there are still a number of high street brand

names that are missing and thus, a dialogue needs to be developed with these

retailers to better understand the economic and social conditions that are

required for them to be persuaded to invest in Middlesbrough.

4. CONCLUSIONS

4.1It is considered that there has been considerable progress made so far in putting in

place actions to improve the NTE of Middlesbrough. However, there are a number

of issues that still need to be addressed if the full potential of the strategy is to be

realised. In particular, the closure of the Middlesbrough Town Centre Company and

the incorporation of its functions back into the Council provides a logistical

challenge. This is to be remedied by the creation of a Town Centre team within the

Council and the division of functions previously undertaken by the Town Centre

Company into those that are operational (e.g. street wardens; car parking; cleaning)

and developmental (e.g. Inward Investment; marketing campaigns; property

improvement opportunities).

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4.2Responsibility for taking forward the projects in the Action Plan will need to be

revisited to reflect the above structural changes and consideration will need to be

given as to whether the Economic Development team is best placed to continue to

be responsible for overseeing the delivery of all aspects of the Action Plan. It may

be that all of the activities are divided into the indicated two strands of NTE

operational and NTE regeneration development, thereby allowing appropriate

officers to focus on particular areas of activity. Members will receive a further report

on the suggested future management arrangements once they are available.

5. RECOMMENDATIONS

The views of the scrutiny panel are sought on:

1) The level of progress in the efforts to improve the NTE as set out in the attached

action plan.

6. BACKGROUND PAPER Scrutiny report entitled Night -Time Economy dated May 2005

7. ATTACHMENTS Appendix 1 NTE Action Plan

Appendix 2 NTE Group Members List for Partnership and Working Group

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Appendix 1:

Town Centre Diversification Steering Partnership

Names Telephone Email Postal Address

Mike Wood – Head of Streetscene

Tel: 01642 729137

[email protected]

Mike WoodStreetsceneVancouver House 3rd Floor

Brian Glover – Head of transport & DesignSub: Ian Busby

Tel 01642 728144

[email protected]

Ian BusbyTransport And Design ServicesVancouver House 3rd Floor

Graham Strange – Middlesbrough Partnership

Tel: 01622 354018

Emma 01642 354022

[email protected]

Graham StrangeEnvironment River court Ground

Ed Chicken – Head of Community protectionSubs Judith Hedgeley

Tel: 01642 728205

[email protected]

Judith Hedgeley Community Protection ServiceVancouver House 5TH Floor

Kevin Parkes – Head of

Tel: 01642 728116

[email protected]

Chris HawkingCommunity

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Planning Subs: Chris Hawking/Joan Mulrine

Tel: 01642 728067 Joan_Mulrine@middle

sbroug.gov.uk

Protection ServiceVancouver House 3rd Floor

Joan MulrineCommunity Protection ServiceVancouver House 3rd Floor

Mel Ashley - Inspector of Operations M’bro Cleveland Police

Tel: 01642 303207

[email protected]

Mel AshleyNorth Ormesby Police StationKing's RoadNorth OrmesbyMiddlesbroughTS3 5AL

Gary Stephenson – Chief Inspector (Operations)

Tel: 01642 303314

Mobile 07736 084411

[email protected]

Gary StephensonMiddlesbrough Police StationDunning RoadMiddlesbroughTS1 2AR

Paul Higgins –Licensing

Tel: 01642 303272

[email protected]

Paul HigginsNorth Ormesby Police StationKing's RoadNorth OrmesbyMiddlesbroughTS3 5AL

Cllr David Budd Sandra Cartlidge – head of Economic & Community Regeneration

Tel: 01642 729549

Sandra_Cartlidge @mi ddlesbrough.gov.uk

CHAIRSandra CartlidgeCivic Centre 1st Floor

Les Southerton – Chief Exec of the Town Centre Company

Tel: 01642 226622

[email protected]

Les SouthertonCentre North East 3rd Floor

Karen Shields – Marketing Town Centre Company

Tel: 01642 226622

[email protected]

Karen ShieldsCentre North East 3rd Floor

Juliet Farrar – Tel: 01642 Juliet_Farrar @middles Juliet Farrar

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Dev’t Manager Cultural Services (tourism)

729019 brough.gov.uk Civic Centre1st Floor

Carmel Ramsay – Marketing Manager MIMA

Tel: 01642 729288

[email protected]

Carmel RamsayEducation And LeisureCivic Centre 1st Floor

Paul Hutchinson – Sam’s Place

Tel: 01642 243729

No email address Paul HutchinsonSams Place, 144 Linthorpe Rd, Middlesbrough TS1 3RA

Avid Hussain - Sam’s Place

Tel: 01642 243729

No email address Avid Hussain Sams Place,144 Linthorpe Rd, Middlesbrough TS1 3RA

Peter Broom – Python Properties

Tel: 01642 242997

No email address Python Suite, Royal Middlehaven House, 21 Gosford St, Middlesbrough, TS2 1BB,

Michael Saddington – Café Sorelle

Tel: 01642 224822

No email address Michael SaddingtonCafé Sorelle 143 Albert Road, Middlesbrough TS1 2PP

Judith Croft – Events & programming Manager

Tel: 01642 729137

[email protected]

Judith CroftEconomic RegenerationCivic Centre1st Floor

Rias Hameed – chair of pubwatch

07803 116470

[email protected]

Matt Richardson – Mohans bar

Tel: 24989307836 761845

[email protected]

Matt RichardsonBedford street, MiddlesbroughTS1 2LL

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Working Group

Les Southerton Town Centre CompanyKaren Shields Town Centre Company Juliet Farrar MC Cultural Service Graham Strange Middlesbrough Partnership Carmel Ramsay Marketing Manager MIMAPaul Hutchinson Sam’s Place Avid Hussain Sam’s Place Peter Broom Python Properties Rias Hameed Pubwatch Mike Wood MC Head of street scene Mel Ashley Middlesbrough Police Gary Stephenson Middlesbrough Police Paul Higgs Middlesbrough Police Judith Hedgley MC Community Protection Ian Busby MC Transport and Design Chris Hawking MC PlanningTony Macdonald MC Economic Development & Community Regeneration

Appendix 2:

NTE Action Plan Highlights to date in development of Scrutiny Recommendations

AIM OBJECTIVES PROGRESS ACTIONS RESOURCE NEEDED

Attracting activity & people:

(Juliet Farrar to lead)

Expand and diversify leisure and cultural facilities in the town centre

Encourage

Cultural Developments

A Continental Market has taken place in December 2006 for 5 days; It has been relatively successful and popular with the stallholders and public alike. There are forward planned future markets in 2007

John Hodgson

TBC - None reported

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AIM OBJECTIVES PROGRESS ACTIONS RESOURCE NEEDED

Attracting activity & people: Continued(Juliet Farrar to lead)

and promote special events in the town centre

Encourage festivals and Evening orientated

events agenda

Encourage a Café culture through promoter led events

Establish evening

events in new

public square

JF fed back on temporary big screen in town square in Summer, which showed Wimbledon and World Cup. There were no problems reported back but audience development needs to take place – as a first time event numbers were limited. Costing and feasibility are being investigated regarding the option of a permanent Big Screen.

Town square programme & launch being developed to include early evening activities

Proms in the park bid submitted Summer events Music Live & Mela held, both festivals went well.

A series of special cultural events have been organised by Cultural Services to meet NTE issues. As a result of these pilot initiatives (dependent on external fundraising) a strategy to develop cultural activity in relation to the NTE is being developed.

These include:-Come Dance! Event

-24-7 Music in Cafés project(profiling quality local artists)-Promoters Fair – event encouraging local music promoters and organisers to work with local businesses such as restaurants etc.

-Launch of square and mima trialled the location for future events

strategy (e.g. evening and teatime

events – resources required – events report being compiled)-expanding key events: e.g. the

Runga Rung event at Christmas – a commission hosted by the Mela Steering Group (Arts Council/Culture 10 supported))

Juliet Farrar

TBC (Big Screen)Approx £225K (£75K council/ £75K external partner/£75K BBC/Other gift in kind

TBC -None reported

TBC - None reported

TBC – None reported

TBC- None reported

TBC - None reported

Future resource required

TBC - None reported

TBC -None reported

TBC - None reported

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AIM OBJECTIVES PROGRESS ACTIONS RESOURCE NEEDED

Promote a more diverse live music offering and festival atmosphere

Developing

Arts people and initiatives

Encourage people into town and town centre living

Combination

-Music Live – fringe events leading up to the main day, diversifying the music offer in the centre of Town

-Development of the Winter Fest (world music programming) with Tees Valley Arts – evening during March.

-Successful bid to host the 2007 BBC Proms and accompanying successful fundraising = @3200K.

All of the above projects are being reviewed and a report detailing opportunity utilising and promoting Centre Square as a venue is being produced.

Cultural Services’ ’Middlesbrough

Arts People (MAP) initiative holds monthly meetings for people

Interested in the arts agenda and its development. There are now 500 people signed up to this group and monthly events are hosted in town centre locations including restaurants and bars (Linthorpe Road) and mima.

Cultural Services have also -: completed further internal refurbishment of the Town Hall Concert venues. -appointed

Marketing and audience development officers : both appointments will contribute to

a) encouraging more people to attend cultural offer in the Town centre

b) continue to diversify the cultural offer to encourage new audiences into the Town centre at night

TBC - None reported

TBC -None reported

TBC -None reported

TBC -None reported

TBC -None reported

TBC - currently dependent upon external funding

TBC - None reported

TBC -None reported

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AIM OBJECTIVES PROGRESS ACTIONS RESOURCE NEEDED

program development

Programme delivered to encourage local business to work with artists to promote salsa nights/poetry nights etc : Cultural Services is developing a number of opportunities with Sponsors Club for Arts and Business

TBC -None reported

Creating a pleasant place to be

(Mike Wood to lead)

Upgrade & maintain the town centre public realm

Produce feasibility study into options for public toilets in the town

centre

Operation Improvements

Streetscene committed to review and adapt their services to fall in line with any new initiative that may require their input in the future i.e. MIMA, special events etc. High profile patrol undertaken for Music Live events.

Failed to find any funding options for a feasibility study. Research carried out re toilet provision in other towns and cities shows that they have installed urinals, and

public toilets, which are working well with no problems.

Danfo, (recommended by Adshel), can provide free feasibility but it’s obviously not independent and will result in recommendation of their products, but their products look interesting. Have requested pack of information from Danfo – they would be happy to discuss –

Mike Wood

TBC- May require evening presence for streetscape cleaners - ?

TBCPossibly £5-10K required for feasibility study if did internal,

TBC - None reported

Ensuring a safe environ-ment for all

Graham Strange to lead)

Reduce crime incidents

Address fear of crime perceptions

Improve

Draft alcohol strategy produced

Loud Speakers now in place with CCTV.

Bottle bins installed around the town to try and remove potential weapons (i.e. broken glass) off the street.

Street Wardens will have stronger

Graham Strange

JH - watching brief – need help

with

TBC- None reported

TBC - None reported

TBC - None reported

TBC - None

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AIM OBJECTIVES PROGRESS ACTIONS RESOURCE NEEDED

street warden prescience

Create super taxi rank along Albert Road

presence following a review of the service. Areas within the town centre will be covered from 11am to 7pm.

Rank created, still needs to be fully embraced by taxis and public - watching to see how develops The taxi rank does not appear to be working, and enforcing it is very difficult without some radical measures such as barriers etc.

enforcement

This has been establish-ed

reported

TBC - None reported

Achieving good accessibility

(Ian Busby to lead)

Maximise Opportunity

Identify appropriate early evening and night time car parking provision in town centre

Aspire to 24 hour secure car park

Review public transport provision

Support Cultural Entertain-ment

Assist where

Cleveland Centre parking has been sold to The Mall, organisation

Buxton St car park to be used by pubwatch staff on an evening

Suggests use of Gurney St car park for one off special event parking for the evening and for when mima opens

Draft parking strategy in place aspirations for 24 hr car park now included

Currently buses run till approx 11pm. This appears to suffice. Re nighttime bus do not feel this has a market currently.

Economic Regeneration Developments

A Large Casino License has been won which potentially can have an important Cultural and Leisure The regeneration impact for the Town, dependent on Government vote and guidelines.

The Mall extended its activities in

Ian Busby

IB to follow up & liase with CR/JF

IB continue to look at options

IB to continue to look for optionsNo action required

Tony Macdon-ald

Tony

TBC - None reported

TBC - None reported

TBC - None reported

TBC - None reported

TBC- None reported

TBC- None

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AIM OBJECTIVES PROGRESS ACTIONS RESOURCE NEEDED

required

Look at further supporting activities in Linthorpe Central as a Café/ Designer Retail Quarter

Provide Project Assistance

To assist where possible in attracting retail Xmas footfall to the town

Assist planned development

Liase with wider partners and assist development

Designated Quarters

the Town Centre and new stores including George and H&M are now resident in the Town

Linthorpe Road Central has seen interest from various restaurant and café business and its expected that 2 more restaurant/café premises will be opened in 2007, there has been extensive investment into higher quality offerings in the Southfield road area, i.e. The Star, Dickens Inn

The Psyche Store development is now been submitted into planning application stages, a new designer bistro/hotel will offer up to 40 bedrooms to guests and a new iconic architectural landmark in Middlesbrough

Christmas shopping, Shopping Centres Retail hours were extended and Middlesbrough Centre retail stores reported extensive footfall and sales

A planned upper level Foodcourt has been proposed by,The Mall Organisation.

Middlehaven will see the towns Night Time Economy boosted and optional restaurant and service industry development

The New College at Middlehaven will see approx 15,000 students in the central area of Middlesbrough this will create a further affect for the NTE

The BOHO Development Team is now set up. BOHO Quarter Development initiatives are being looked at

The BOHO Building has outline planning permission for Core

Macdonald / TCC

TCC/ Tony MacDon-ald

Tony MacDon-ald

TCC/ALL

Tony Macdon-ald

TVR/ Tony Macdon-aldALL

TVR/MC/TCC

TVR/ Tony Macdon-aldALL

Digital City /

reported

TBC - None reported

TBC - None reported

TBC - None reported

TBC - None reported

TBC - None reported

TBC - None reported

TBC - None reported

TBC - None reported

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AIM OBJECTIVES PROGRESS ACTIONS RESOURCE NEEDED

City Living

Casino Development

Awaiting Law implementation

Achieved/On going

Achieved/on going

On going

Scheme Launch

Buildings 1,2,3 It will house over 300 student/entrepreneurs and associated spin out business

A significant central apartment culture has began in Middlesbrough central area fuelling the evening

evening economy and requirement for evening entertainment,cultural facility and activity

Legislative Actions

Casino licensing guidelines legislation awaited from central Government

Business premises legislation going smoke free will come in place in April/Summer 2007

Strategy to develop cultural activity in place

Draft alcohol strategy produced

Draft parking strategy in place aspirations for 24 hr car park now included

Launch of star Rating scheme for Food businesses

Tony Macdon-ald

Tony Macdon-ald

Judith Hedgley

TBC -None reported

TBC - None reported

TBC - None reported

TBC - None reported

TBC - None reported

TBC - None reported

TBC - None reported

AUTHORTony MacDonaldBusiness Development Middlesbrough CouncilEconomic DevelopmentP.O. Box 2742nd Floor, Civic CentreMiddlesbrough

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TS12XG

Tel; +44 (0)1642 729553Fax: +44 (0)1642 729960email: [email protected]

End of Report

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