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AGENDA ITEM: Number 4
NIGHT TIME ECONOMY SCRUTINY PANEL
18TH APRIL 2007
NIGHT TIME ECONOMY SCRUTINY REPORT
1. SUMMARY
1.1 The purpose of this report is to inform the scrutiny panel of progress in taking
forward the agreed strategy for improving the Night Time Economy (NTE) of
Middlesbrough town centre over the past two years. The report will show that
much has been achieved but there is still much to be done. In particular, due to
potential changes within the operational and development framework, it is now
considered appropriate to review both the strategy and action plan, to ensure they
are fit for purpose in achieving a vibrant NTE for Middlesbrough.
2. INTRODUCTION
2.1 After consultation, Middlesbrough Council has agreed to lead on the development
of a forward strategy for the enhancement of the NTE of Middlesbrough town
centre (outlined in the Scrutiny Report, May 2005). The main aim of the strategy is
to enhance the town centre’s economic, social and cultural activities by establishing
public and private projects that will diversify evening (5pm-8pm) entertainment and
contribute towards Middlesbrough as a visitor destination.
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2.2 The strategy identified 4 key areas of activity that needed to be undertaken to
enhance the NTE:
to establish a co-ordinated approach for diversification of the NTE;
the establishment of a Town Centre Diversification Partnership and promotion of
private and public sector co-operation towards development and implementation of
proposals;
the pursuing of further cultural/leisure facilities with a particular focus on a theatre,
concert hall and additional leisure facilities;
consideration of banning alcohol consumption outside licensed premises.
2.3 The strategy was to be taken forward through the Town Centre Diversification
Partnership, consisting of private and public sector members (identified in Appendix
1) and supported by an Officer working group, co-ordinated by the Economic
Development team of the Council. An action plan (see Appendix 2) has been
produced to take forward the strategy through a series of aims and objectives
relating to the cultural, economic, operational, and evolving legislative agendas for
improving the NTE.
3. EVIDENCE/DISCUSSION
3.1 There are many positive signs of improvement to the NTE of Middlesbrough, and a
number of the tasks set out in the action plan have been achieved and/or are in
progress. It is considered that there is a long way to go for Middlesbrough town
centre to be successful in attracting and competing as a preferred tourist / visitor
entertainment and cultural destination. In particular, the following positive and
negative factors are impacting on and contributing to the success of the NTE have
been identified:
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Middlesbrough still has a general exodus of people at 5pm on weekdays. This is
a cultural issue, and is due in the main to a lack of a range of activities in the
town centre to persuade people to remain.
in general, there is a weak general leisure offer for a town of Middlesbrough’s
status and a dearth of quality/choice of restaurants in the central town area. This
coupled with the lack of a major venue/arena attraction has an impact on
Middlesbrough being able to compete as a visitor destination and the towns
ability to retain people after 5pm. However, the opening of mima, including the
new central square, has broadened the town’s overall leisure offer.
Middlesbrough now has an excellent opportunity to promote and offer open-air
cultural events through the Summer months. A bid to host the National Proms in
the Park has been successful and will see the event being held in the town’s
central square. This was achieved following a successful pilot programme,
hosting a big screen project. These initiatives will enhance the centre square’s
entertainment capacity and promote future public event information.
the tourist / visitor destination and the diversified package offering e.g. (quality
restaurant and theatre / concert) still needs further development as a central
theatre is still not available. However, an upgrading of the town hall concert
facility has taken place and the re-invigoration of the town hall project needs
further re-investigation as a central cultural / leisure entertainment location.
the existing public bars are spatially distant from each other and have a dearth
of general entertainment between the hours of 5pm and 8pm. They do not
provide a concentrated entertainment offer during the early evening period and
do not offer a reason to stay in town after 5pm.
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resources need to be allocated to deliver a programme of improvements to the
entertainment offer during the hours of 5pm and 8pm, supported in partnership
with private establishments.
Middlesbrough has an established bar and club NTE and its centre attracts
many revellers. It should not be underestimated how alcohol consumption laws
may affect this concentration of businesses in the future. In the coming 12
months, some bar owners expect that the town centre may see a reduction in
weekend activity, due mainly to late night opening in sub-urban areas of the town
centre and people’s changing peoples preferences towards staying local.
further efforts are being made to establish cultural/leisure designated zones, such
as the BOHO Quarter and Linthorpe Central. If these zones are further supported
and marketed as a destination experience within the town centre, Middlesbrough
should see further investment and improved quality of establishments through the
introduction of competition. This will have a galvanising affect and will have a
positive impact on the NTE.
the creative use of public space within Middlesbrough’s town centre needs further
consideration. If a café culture is to be created, there is a need to address the
use of pavement area’s where café’s and food establishments can thrive. Careful
planning and resources need to be considered to develop landscaping
improvements within the town centre. Existing examples of such schemes
include Linthorpe Road Central, Joe Rigatoni’s restaurant and Blue Lounge
brassiere bar, where external use is controlled within a quality and orderly
relaxed environment.
more positively, the town’s late NTE (10pm-3am) is more upbeat with many DJ
promoted evenings and an increasingly developing music scene. Middlesbrough
town centre is a renowned destination for the national and international circuit of
club DJ’s.
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the town’s cleanliness and appearance generally has improved to an acceptable
standard due to the concerted efforts of Streetscene and the Street Warden
Programme. However, there are a number of operational issues that need to be
addressed. For example, police feedback has suggested that the super taxi rank
is having problems operating effectively. The quality of the public toilet facilities in
the town centre is poor and funding for an improvement scheme has been
difficult to acquire. This is an inconvenience for shoppers, including evening/late
night visitors to the town. Consequently, this has had an effect on the cleanliness
of the town centre.
the retail sector continues to grow in Middlesbrough and further private
investment has been secured, specifically in Middlesbrough’s central shopping
malls and precinct areas. However, there are still a number of high street brand
names that are missing and thus, a dialogue needs to be developed with these
retailers to better understand the economic and social conditions that are
required for them to be persuaded to invest in Middlesbrough.
4. CONCLUSIONS
4.1It is considered that there has been considerable progress made so far in putting in
place actions to improve the NTE of Middlesbrough. However, there are a number
of issues that still need to be addressed if the full potential of the strategy is to be
realised. In particular, the closure of the Middlesbrough Town Centre Company and
the incorporation of its functions back into the Council provides a logistical
challenge. This is to be remedied by the creation of a Town Centre team within the
Council and the division of functions previously undertaken by the Town Centre
Company into those that are operational (e.g. street wardens; car parking; cleaning)
and developmental (e.g. Inward Investment; marketing campaigns; property
improvement opportunities).
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4.2Responsibility for taking forward the projects in the Action Plan will need to be
revisited to reflect the above structural changes and consideration will need to be
given as to whether the Economic Development team is best placed to continue to
be responsible for overseeing the delivery of all aspects of the Action Plan. It may
be that all of the activities are divided into the indicated two strands of NTE
operational and NTE regeneration development, thereby allowing appropriate
officers to focus on particular areas of activity. Members will receive a further report
on the suggested future management arrangements once they are available.
5. RECOMMENDATIONS
The views of the scrutiny panel are sought on:
1) The level of progress in the efforts to improve the NTE as set out in the attached
action plan.
6. BACKGROUND PAPER Scrutiny report entitled Night -Time Economy dated May 2005
7. ATTACHMENTS Appendix 1 NTE Action Plan
Appendix 2 NTE Group Members List for Partnership and Working Group
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Appendix 1:
Town Centre Diversification Steering Partnership
Names Telephone Email Postal Address
Mike Wood – Head of Streetscene
Tel: 01642 729137
Mike WoodStreetsceneVancouver House 3rd Floor
Brian Glover – Head of transport & DesignSub: Ian Busby
Tel 01642 728144
Ian BusbyTransport And Design ServicesVancouver House 3rd Floor
Graham Strange – Middlesbrough Partnership
Tel: 01622 354018
Emma 01642 354022
Graham StrangeEnvironment River court Ground
Ed Chicken – Head of Community protectionSubs Judith Hedgeley
Tel: 01642 728205
Judith Hedgeley Community Protection ServiceVancouver House 5TH Floor
Kevin Parkes – Head of
Tel: 01642 728116
Chris HawkingCommunity
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Planning Subs: Chris Hawking/Joan Mulrine
Tel: 01642 728067 Joan_Mulrine@middle
sbroug.gov.uk
Protection ServiceVancouver House 3rd Floor
Joan MulrineCommunity Protection ServiceVancouver House 3rd Floor
Mel Ashley - Inspector of Operations M’bro Cleveland Police
Tel: 01642 303207
Mel AshleyNorth Ormesby Police StationKing's RoadNorth OrmesbyMiddlesbroughTS3 5AL
Gary Stephenson – Chief Inspector (Operations)
Tel: 01642 303314
Mobile 07736 084411
Gary StephensonMiddlesbrough Police StationDunning RoadMiddlesbroughTS1 2AR
Paul Higgins –Licensing
Tel: 01642 303272
Paul HigginsNorth Ormesby Police StationKing's RoadNorth OrmesbyMiddlesbroughTS3 5AL
Cllr David Budd Sandra Cartlidge – head of Economic & Community Regeneration
Tel: 01642 729549
Sandra_Cartlidge @mi ddlesbrough.gov.uk
CHAIRSandra CartlidgeCivic Centre 1st Floor
Les Southerton – Chief Exec of the Town Centre Company
Tel: 01642 226622
Les SouthertonCentre North East 3rd Floor
Karen Shields – Marketing Town Centre Company
Tel: 01642 226622
Karen ShieldsCentre North East 3rd Floor
Juliet Farrar – Tel: 01642 Juliet_Farrar @middles Juliet Farrar
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Dev’t Manager Cultural Services (tourism)
729019 brough.gov.uk Civic Centre1st Floor
Carmel Ramsay – Marketing Manager MIMA
Tel: 01642 729288
Carmel RamsayEducation And LeisureCivic Centre 1st Floor
Paul Hutchinson – Sam’s Place
Tel: 01642 243729
No email address Paul HutchinsonSams Place, 144 Linthorpe Rd, Middlesbrough TS1 3RA
Avid Hussain - Sam’s Place
Tel: 01642 243729
No email address Avid Hussain Sams Place,144 Linthorpe Rd, Middlesbrough TS1 3RA
Peter Broom – Python Properties
Tel: 01642 242997
No email address Python Suite, Royal Middlehaven House, 21 Gosford St, Middlesbrough, TS2 1BB,
Michael Saddington – Café Sorelle
Tel: 01642 224822
No email address Michael SaddingtonCafé Sorelle 143 Albert Road, Middlesbrough TS1 2PP
Judith Croft – Events & programming Manager
Tel: 01642 729137
Judith CroftEconomic RegenerationCivic Centre1st Floor
Rias Hameed – chair of pubwatch
07803 116470
Matt Richardson – Mohans bar
Tel: 24989307836 761845
Matt RichardsonBedford street, MiddlesbroughTS1 2LL
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Working Group
Les Southerton Town Centre CompanyKaren Shields Town Centre Company Juliet Farrar MC Cultural Service Graham Strange Middlesbrough Partnership Carmel Ramsay Marketing Manager MIMAPaul Hutchinson Sam’s Place Avid Hussain Sam’s Place Peter Broom Python Properties Rias Hameed Pubwatch Mike Wood MC Head of street scene Mel Ashley Middlesbrough Police Gary Stephenson Middlesbrough Police Paul Higgs Middlesbrough Police Judith Hedgley MC Community Protection Ian Busby MC Transport and Design Chris Hawking MC PlanningTony Macdonald MC Economic Development & Community Regeneration
Appendix 2:
NTE Action Plan Highlights to date in development of Scrutiny Recommendations
AIM OBJECTIVES PROGRESS ACTIONS RESOURCE NEEDED
Attracting activity & people:
(Juliet Farrar to lead)
Expand and diversify leisure and cultural facilities in the town centre
Encourage
Cultural Developments
A Continental Market has taken place in December 2006 for 5 days; It has been relatively successful and popular with the stallholders and public alike. There are forward planned future markets in 2007
John Hodgson
TBC - None reported
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AIM OBJECTIVES PROGRESS ACTIONS RESOURCE NEEDED
Attracting activity & people: Continued(Juliet Farrar to lead)
and promote special events in the town centre
Encourage festivals and Evening orientated
events agenda
Encourage a Café culture through promoter led events
Establish evening
events in new
public square
JF fed back on temporary big screen in town square in Summer, which showed Wimbledon and World Cup. There were no problems reported back but audience development needs to take place – as a first time event numbers were limited. Costing and feasibility are being investigated regarding the option of a permanent Big Screen.
Town square programme & launch being developed to include early evening activities
Proms in the park bid submitted Summer events Music Live & Mela held, both festivals went well.
A series of special cultural events have been organised by Cultural Services to meet NTE issues. As a result of these pilot initiatives (dependent on external fundraising) a strategy to develop cultural activity in relation to the NTE is being developed.
These include:-Come Dance! Event
-24-7 Music in Cafés project(profiling quality local artists)-Promoters Fair – event encouraging local music promoters and organisers to work with local businesses such as restaurants etc.
-Launch of square and mima trialled the location for future events
strategy (e.g. evening and teatime
events – resources required – events report being compiled)-expanding key events: e.g. the
Runga Rung event at Christmas – a commission hosted by the Mela Steering Group (Arts Council/Culture 10 supported))
Juliet Farrar
TBC (Big Screen)Approx £225K (£75K council/ £75K external partner/£75K BBC/Other gift in kind
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Future resource required
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AIM OBJECTIVES PROGRESS ACTIONS RESOURCE NEEDED
Promote a more diverse live music offering and festival atmosphere
Developing
Arts people and initiatives
Encourage people into town and town centre living
Combination
-Music Live – fringe events leading up to the main day, diversifying the music offer in the centre of Town
-Development of the Winter Fest (world music programming) with Tees Valley Arts – evening during March.
-Successful bid to host the 2007 BBC Proms and accompanying successful fundraising = @3200K.
All of the above projects are being reviewed and a report detailing opportunity utilising and promoting Centre Square as a venue is being produced.
Cultural Services’ ’Middlesbrough
Arts People (MAP) initiative holds monthly meetings for people
Interested in the arts agenda and its development. There are now 500 people signed up to this group and monthly events are hosted in town centre locations including restaurants and bars (Linthorpe Road) and mima.
Cultural Services have also -: completed further internal refurbishment of the Town Hall Concert venues. -appointed
Marketing and audience development officers : both appointments will contribute to
a) encouraging more people to attend cultural offer in the Town centre
b) continue to diversify the cultural offer to encourage new audiences into the Town centre at night
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TBC - currently dependent upon external funding
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AIM OBJECTIVES PROGRESS ACTIONS RESOURCE NEEDED
program development
Programme delivered to encourage local business to work with artists to promote salsa nights/poetry nights etc : Cultural Services is developing a number of opportunities with Sponsors Club for Arts and Business
TBC -None reported
Creating a pleasant place to be
(Mike Wood to lead)
Upgrade & maintain the town centre public realm
Produce feasibility study into options for public toilets in the town
centre
Operation Improvements
Streetscene committed to review and adapt their services to fall in line with any new initiative that may require their input in the future i.e. MIMA, special events etc. High profile patrol undertaken for Music Live events.
Failed to find any funding options for a feasibility study. Research carried out re toilet provision in other towns and cities shows that they have installed urinals, and
public toilets, which are working well with no problems.
Danfo, (recommended by Adshel), can provide free feasibility but it’s obviously not independent and will result in recommendation of their products, but their products look interesting. Have requested pack of information from Danfo – they would be happy to discuss –
Mike Wood
TBC- May require evening presence for streetscape cleaners - ?
TBCPossibly £5-10K required for feasibility study if did internal,
TBC - None reported
Ensuring a safe environ-ment for all
Graham Strange to lead)
Reduce crime incidents
Address fear of crime perceptions
Improve
Draft alcohol strategy produced
Loud Speakers now in place with CCTV.
Bottle bins installed around the town to try and remove potential weapons (i.e. broken glass) off the street.
Street Wardens will have stronger
Graham Strange
JH - watching brief – need help
with
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AIM OBJECTIVES PROGRESS ACTIONS RESOURCE NEEDED
street warden prescience
Create super taxi rank along Albert Road
presence following a review of the service. Areas within the town centre will be covered from 11am to 7pm.
Rank created, still needs to be fully embraced by taxis and public - watching to see how develops The taxi rank does not appear to be working, and enforcing it is very difficult without some radical measures such as barriers etc.
enforcement
This has been establish-ed
reported
TBC - None reported
Achieving good accessibility
(Ian Busby to lead)
Maximise Opportunity
Identify appropriate early evening and night time car parking provision in town centre
Aspire to 24 hour secure car park
Review public transport provision
Support Cultural Entertain-ment
Assist where
Cleveland Centre parking has been sold to The Mall, organisation
Buxton St car park to be used by pubwatch staff on an evening
Suggests use of Gurney St car park for one off special event parking for the evening and for when mima opens
Draft parking strategy in place aspirations for 24 hr car park now included
Currently buses run till approx 11pm. This appears to suffice. Re nighttime bus do not feel this has a market currently.
Economic Regeneration Developments
A Large Casino License has been won which potentially can have an important Cultural and Leisure The regeneration impact for the Town, dependent on Government vote and guidelines.
The Mall extended its activities in
Ian Busby
IB to follow up & liase with CR/JF
IB continue to look at options
IB to continue to look for optionsNo action required
Tony Macdon-ald
Tony
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AIM OBJECTIVES PROGRESS ACTIONS RESOURCE NEEDED
required
Look at further supporting activities in Linthorpe Central as a Café/ Designer Retail Quarter
Provide Project Assistance
To assist where possible in attracting retail Xmas footfall to the town
Assist planned development
Liase with wider partners and assist development
Designated Quarters
the Town Centre and new stores including George and H&M are now resident in the Town
Linthorpe Road Central has seen interest from various restaurant and café business and its expected that 2 more restaurant/café premises will be opened in 2007, there has been extensive investment into higher quality offerings in the Southfield road area, i.e. The Star, Dickens Inn
The Psyche Store development is now been submitted into planning application stages, a new designer bistro/hotel will offer up to 40 bedrooms to guests and a new iconic architectural landmark in Middlesbrough
Christmas shopping, Shopping Centres Retail hours were extended and Middlesbrough Centre retail stores reported extensive footfall and sales
A planned upper level Foodcourt has been proposed by,The Mall Organisation.
Middlehaven will see the towns Night Time Economy boosted and optional restaurant and service industry development
The New College at Middlehaven will see approx 15,000 students in the central area of Middlesbrough this will create a further affect for the NTE
The BOHO Development Team is now set up. BOHO Quarter Development initiatives are being looked at
The BOHO Building has outline planning permission for Core
Macdonald / TCC
TCC/ Tony MacDon-ald
Tony MacDon-ald
TCC/ALL
Tony Macdon-ald
TVR/ Tony Macdon-aldALL
TVR/MC/TCC
TVR/ Tony Macdon-aldALL
Digital City /
reported
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AIM OBJECTIVES PROGRESS ACTIONS RESOURCE NEEDED
City Living
Casino Development
Awaiting Law implementation
Achieved/On going
Achieved/on going
On going
Scheme Launch
Buildings 1,2,3 It will house over 300 student/entrepreneurs and associated spin out business
A significant central apartment culture has began in Middlesbrough central area fuelling the evening
evening economy and requirement for evening entertainment,cultural facility and activity
Legislative Actions
Casino licensing guidelines legislation awaited from central Government
Business premises legislation going smoke free will come in place in April/Summer 2007
Strategy to develop cultural activity in place
Draft alcohol strategy produced
Draft parking strategy in place aspirations for 24 hr car park now included
Launch of star Rating scheme for Food businesses
Tony Macdon-ald
Tony Macdon-ald
Judith Hedgley
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AUTHORTony MacDonaldBusiness Development Middlesbrough CouncilEconomic DevelopmentP.O. Box 2742nd Floor, Civic CentreMiddlesbrough
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TS12XG
Tel; +44 (0)1642 729553Fax: +44 (0)1642 729960email: [email protected]
End of Report
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