MI Proposal 3dr Draft

Mindventures Researchers Research Proposal for

Battery

1.0 Project Title

Lion Brewery Ceylon is a leading company who is mainly in to beer. It currently holds the

licence for an energy drink called ‘Battery’. The product mainly competes with Red Bull in the

energy drink market. The product is launch as introducing brand to targeting the Mass market

The Company is looking at new channels to stimulate further growth. Before considering new

channels, the company seeks the views of its target segment of consumers. Therefore, Lion

Brewery Ceylon would like to conduct a study to assess the market and identify its relative

position vise versa competition.

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2.0 Overview

2.1 Background Information on Lion Brewery Ceylon Ltd.In 1849, British explorer Sir Samuel Baker establishes a brewery for the Scottish tea planters. It

was the predecessor of the company that today calls itself Ceylon Brewery Limited. Evolving

into a Limited Liability Company in 1911 under the present name, the Ceylon Brewery Limited

underwent extensive rebuilding with the installation of new plants in 1921.

As expanding local and export market required a second brewery and The Lion Brewery Ceylon

Ltd was incorporated in 1996 in Biyagama. Carlsberg A/S joined hands with the new brewery

took up a 25% stake in LBCL.

Today, the Lion Brewery Ceylon Ltd occupies an unchallenged position as market leader in Sri

Lanka, penetrating markets even in Australia, UK, USA, France, Japan, Maldives, UAE,

Sweden, Italy, Switzerland and Germany.

The Lion Brewery Ltd has introduced and offers a variety of beer products customized to suit the

Sri Lankan market including,

Carlsberg

Special Carlsberg

Lion Larger

Lion Stout

Strong Beer

In recognition of product quality, they received Monde Gold for their brand Lion 2006. During

the year under review, they were awarded ISO 22000 which includes the equivalent of HACCP,

the food safety standard and becoming the only beverage producer in Sri Lanka.

Now LBCL has license of promoting the international energy drink brand called “Battery”. They

are currently conducting the researches to identify the potential market for energy drinks in Sri

Lank before they introduce the product.

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2.2 Information about “Battery”

Battery is Finland's first and most popular energy drink. Battery was launched on the Finnish

market in 1997, and is now sold in 35 countries around the world. Sinebrychoff's own

innovation, Battery is manufactured at the company's Kerava brewery.

In Finland the Battery product family consists of three flavours including, Battery Original,

Battery Stripped and Battery Heat. Stripped is sugar-free. Battery's power is based on several

ingredients, including caffeine. A can of Battery contains more caffeine than in a cup of coffee

and twice as much as that found in ordinary soft drinks. The amount of caffeine in Battery is the

maximum amount allowed in Europe.

Battery is the Nordic countries leading energy drink, and Battery's sales growth continues in

many market areas. In 2006 Battery's international growth was double compared to the entire

energy drink category.

Battery is a registered trademark of and manufactured by Oy Sinebrychoff Ab, a Finnish

company that is part of the world-renowned Carlsberg Breweries A/S. The energy drink, which

gives over 30% more energy than conventional soft drinks, was first launched in 1997 and is

now available in a growing number of countries including Norway, Sweden, Denmark, Russia,

Switzerland, Costa Rica and Australia. Battery provides a quick surge of energy because it

contains the right combination of stimulants such as taurine, caffeine, guarana, sugars, and B-

vitamins. The name of the drink and the design of its packaging, which makes it look like an

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alkaline battery, effectively communicate that it is a source of energy, especially for young

people with an active lifestyle.

2.3 Literature SearchThe purpose of this literature search was to obtain a clear understanding about the problem faced

by the client as well as to gather relevant information regarding that issue. This laid the

foundation to the research and assisted the research process. This secondary data gave an insight

to the energy drink market in Sri Lanka and how customers react to when it comes to purchase.

This information was gathered through secondary data. These were data, which were collected

and used for past projects such as statistical reports, journals, reports of governing bodies,

company’s web sites and etc. Using these types of data can result in less cost. However it might

not consist of the current changes that are relevant to the issue, which is one of the major

drawbacks when dealing with secondary data.

According to the research problem that we are facing, it is very important to identify the

beverage industry, energy drink market, potential growth and buyer behaviour when it comes to

purchase the product. The information given below is giving the better understanding about

above issues.

2.4 Beverage Industry Information

Beverage industry consist of carbonate drinks (e.g. Coca-Cola, Pepsi and etc), soft drinks (e.g.

Smack and other fruit juice, energy drinks (e.g. Red Bull, Ole +) and other like tea and coffee.

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Beverage Industry Information

53%

31%

3%

13%

Carbonate Soft DrinksEnergy DrinksOther

2.5 Market Share of Energy Drink industry

This bar chart shows, that the market share distribution among each energy drink suppliers.

Market Share of Energy Drink Industry

48%

27%

5%

10%

10%Red BullOle plusWellman/womenWild ElephantOther

2.6 Side view of the Target Audience of Energy Drink Market

This information gives some idea of buyer behaviour, demographic factors of the buyers and

purchasing attitudes toward the energy drinks.

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Gender

Male 55%

Female 45%

Age Group

18-25 years 64%

26-30 year 32%

30 above 04%

Frequency

2-3 days in a week 03%

4-5 days in a week 02%

Once a week 23%

Twice a week 36%

Once a month 36%

2.7 Physiographic Profile of Energy Drink Industry

Frequently go to night clubs 50% (out of 100%)

Work 12 hours or more than 12 hours a day 58%

Study long hours a day 52%

Frequently go to the gym 80%

2.8 Places - Mostly Consume Energy Drinks

Base: All Respondents 100%

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At the playground/ When

practicing

10

At home 12

At the gym 11

In the club 10

While working 13

After sports 12

When I work hard 14

After exercising 7

When I am with my friends 05

At the swimming pool

Other

02

04

2.9 Substitute for energy drinks


Fruit juice 11

Glucoline 9

Coca Cola 19

Malted milk 6

Soft drinks 14

Milk 5

Pepsi - Cola 10

Water 6

Marmite 2

King Coconut 6

Vitamins 5

Other 6

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2.10 Reasons for consuming energy drinks


Keep myself active 16

For studying long hours 20

As a chaser 11

For long distance driving 12

When attend for sports activities 11

To get energy 10

To refresh myself 10

When I do exercises 10

3.0 Competitors

3.1 Red bull

Red bull is the brand name of energy drink that originates in Thailand and in a version adapted to

Austrian taste, is now popular through out the world.

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A sugar-free version has been available since the beginning of 2003. Red Bull is suitable for

vegetarians and vegans. It does not contain any animal products or substances derived from

animals. Red Bull aims to boost mental and physical performance "Red Bull vitalizes the body

and mind." The high concentration of caffeine, glucose, sucrose, taurine, and glucuronolactone

increase metabolism, thus improving the user's concentration, energy, and endurance. However,

this jump in metabolism is only recommended for temporary usage. It does not rehydrate like

typical sports drinks and has digestibility similar to that of coffee. Therefore, it is recommended

to have one serving 30 minutes prior to activity and users are encouraged to replenish with

adequate fluids after.

3.2 Ole plus

Ole started operations in December, 1992 with huge investments in plant and machinery and

glass of US $ 8.6 million and US $ 2.7 million respectively. Investments in glass included

purchase of old Pepsi and Mirinda 300ml bottles from the earlier bottler CCS.

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In 1995, PepsiCo entered into a joint venture agreement with The Maharaja Group under which

it invested US$ 2 million as equity in the company , a 25% share in the company at that time. In

1997, a third investor, DLJ Alliance of the USA invested a further US$ 3 million in the company

through an issue of preference. In November 1999, the Company launched the Ole brand of soft

drinks in three flavours, Cream Soda, Zingo and Ginger Beer.

Introducing Ole Plus (the energy drink) is the newest addition to the Ole Soft Drink Range. Ole

Plus – Energy Drink is ideal for the Fast & Furious lifestyle. It is the only Energy Drink in the

market that comes in a unique 330ml bottle that’s price at Rs.100/-. For more Ole Plus comes

with a free sipper cap when you purchase a Bottle. And Ole Plus Available at all leading outlets.

3.3 Wild Elephant

Ceylon Cold Stores Limited will go wild with its beverage portfolio, with its latest addition

"Wild Elephant" As an energy drink, it containing vitamins and minerals that enhance physical

and mental activity. The newcomer to the Elephant House beverage range, "Wild Elephant"

promises to revolutionize the energy drink market, with an all new formula that combines the

goodness of Taurine, Inosital and Vitamins B3, B5 and B6.

The combined effect of the new formula has successfully proven to enhance concentration,

reaction speed and awareness contributing to an overall increase in performance and well being.

The compounds in "Wild Elephant" also help boost the body’s metabolism rate and improve its

ability to breakdown fats and reduce blood cholesterol.

Ceylon Cold Stores introduced "Wild Elephant" across the island at an affordable price in

keeping with Elephant brand soft drinks consumer commitment in offering true value for money.

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The Elephant House brand is also the most widely distributed in Sri Lanka, supported by a well

established distribution channel of almost 80,000 outlets, in island wide.

3.4 Wellman /Well women

Well man /well women health and vitality drinks were launched recently to the Sri Lankan

energy drink market by Baur and company Ltd.

This is the first and only drink designed to carter for particular physiological need of men and

women in the world. The product is manufactured vitabiotics. In UK, they have done researches

of this product nearly 15 years and this product is highly popular in the UK and the first time it

is introduced outside the UK. Wellman & well women do not generate artificial energy boost

with excessive calories sugar or synthetic caffeine.

3.5 Booster

Suri Traders launched an energy drink under the brand named “Booster”. This drink was

launched for the first time in Sri Lanka in 1999. It is free of alcoholic substances. It contains

Vitamin B12 and other vitamins that help the brain to develop.

These products are checked and certified by the United States Food and Beverages Standards as

they are global brands and have been approved by the Ministry of Health in Malaysia. When

they are imported to Sri Lanka, samples are scrutinized by the Ministry of Health before the

products are released to the market.

The Energy Drink market in Sri Lanka is in its infancy. The majority of people do not know the

advantages that can be gained by consuming energy drinks. These products are not related to the

soft drinks market. This is a drink specially made for people who expect to be fit and strong,

work for long hours, do hard work, work as professional sportsmen and women. This drink is

also used by students and those who use their brains strenuously. The drink has the ability to

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rejuvenate people who are tired at the end of a hard day at work. The drink helps muscles that are

taxed to recover. It also builds stamina.

They come in packs where the weight ranges from 900, 450 and 50 grams. The product is user

friendly and highly effective. It will definitely help people who are concerned about their

physical size, body and those who want to look good and smart.

The company targets a 5 percent gain in market share during the next financial year.

4.0 Problem Definition

4.1 Marketing Problem

A new Lion Bravery product “Battery” is trying to establish and expand in their business at super

markets in Colombo area.

4.2 Research Problem

To understand the current behaviour of energy drink consumption in Sri Lankan market.

Focusing on future growth of energy drink market and “Battery” brand.

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4.3 Research Objectives1. To learn about beverage industry and current habits of consumers.

Size of the energy drinks market and other beverages.

Size of each different segment in energy drinks market.

Size of each different segments

Segment in terms of drivers such as price, brands, values and taste

Segment in terms of frequency

Characteristics of each segments

Profile of each segment

2. Understand the brands and product usage.

Reasons for use these brands.

Degree of satisfaction with brands

Likes and dislikes of these brands

Barriers for not using these brands

Reasons for not using energy drinks.

Future growth of energy drink marker.

In terms of market share

New trends

3. Concept Development.

Overall Opinion

Ratings on key attributes

Color

Aroma

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Taste

Mouth feel

Throat feel

After taste

Intention to buy / brand awareness

Areas of improvements

5.0 Research Methodology/Design5.1 Data collection MethodsThe research study contains an exploratory research that was conducted using an in depth

interview and focus group interview and also a descriptive research that was carried out by the

use of a questionnaires.

5.1.1 Exploratory researchExploratory research is the initial research conducted to clarify and define a problem (Zikmund,

2003). Exploratory research is largely used to achieve a better perceptive of the scope of the

problem in order to carry out a successive research.

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Therefore an exploratory research was conducted in order to obtain a greater analysis of the

problem faced by “Battery” brand. Four categories of exploratory research were carried out,

namely focus group interviews, an in-depth interview, observations and participatory.

Focus Group Interviews

“Focus group interviews are unstructured, free flowing interviews with a small group of

people” (Zikmund 2003, p127). Focus group discussions are flexible as it is not

constructed prior thereafter giving the opportunity to question according to the situation.

The potential sample for the focus group interview is based on male and female,

between the ages 18 to 40 who have already consumed and who are still consuming

energy drinks within the province of Colombo.

In depth interview

Depth interviews are “a relatively unstructured, extensive interview in which the

interviewer asks many questions and probes for in-depth answers. (Zikmund 2003 p127)

For this purpose an interview was conducted with the marketing manager of Lion

brewery Ceylon Ltd Sri Lanka Mr., Nishantha Abeynayaka.

5.1.2 Descriptive research

This type of research is designed to describe the characteristics of a population or phenomenon

(Zikmund, W. G., 2003). This method was carried out to identify how customers perceive energy

drinks, their purchasing drivers and attitudes in relation to the different energy drink brands and

“Battery”

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The questionnaire was constructed from the data gathered from exploratory research, namely

focus groups and in depth interviews. These gave an insight into the motivations, attitudes and

behaviour of people in relation to purchasing the energy drinks and usages of different brands.

The questionnaire was distributed to students at ACBT, among sportsman, executive level

people, who are having busy life styles and at super market near the energy drinks areas in

Colombo.

80 respondents were selected in order to fill up the questionnaire. The questionnaire was

consisted about 20 questions and the total time taken to complete the questionnaire was 10

minutes. The respondents had to be in the age group of 18 – 40, earning a family income of more

than Rs. 25 000.

5.1.2.1 The Design of the Questionnaire

Type

Our research team designed the questionnaire with close ended as well as open ended

questions. The questionnaire mostly comprise of close ended questions and fixed

alternative questions where limited alternative answers are given and asked to choose

his or her closest own opinion. These types of questions helped the interviewee to

choose from the choices which they do not have to spend much time to find an answer.

On the other hand it helped us to be more accurate when analyzing the data.

Three types of questions

- Simple-dichotomy which required the interviewee to choose from two

alternatives.

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- Determinant choice which gave the interviewee with multiple choices or

alternatives.

- Checklist questions which allowed the interviewee to provide multiple answers.

Guideline

Our research team considered the following guidelines to design the questionnaire.

Be simple, specific and direct

questions not leading to unbiased answers

Avoid ambiguity and jargons

Avoid discriminative questions

Layout

Our research team spent a lot of their hard work and thinking in compiling the

questionnaire in a manner that would keep our interviewees on the right track and avoid

confusion. Thus the questions are compiled in such a manner that it is simple, specific,

direct and understandable.

Pre-testing

Pre-testing is a procedure where questionnaires are tested on a small sample of

respondents to identify and estimate potential problems. For pre-test, the team gave out

questionnaire to some knowledgeable professionals about questionnaire development

and to a small group of people who represented the target market.

5.2 Sampling MethodAn integral component of a research design is the sampling plan. Specifically, the sampling plan

addresses three questions.

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Whom to survey(the sampling unit)

How many to survey(the sampling size)

How to select them (the sampling procedure)

The following techniques were taken in the decision making process.

Deciding whom to survey requires explicit definition of the universe of boundaries of the market

from which data is sought so that an appropriate sample can be selected (such as sportsmen)

interviewing the correct target market or potential target market is basic to the validity of the

study.

The size of the sample is dependent both on the size of the budget and on the degree of

confidence that the marketer wants to place in the findings. The larger the sample, the more

likely the responses will reflect the total universe under study. It is interesting to note, however,

that a small sample can often provide highly reliable findings, depending on the sampling

procedure adopted.

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Defining the Population

Determining the Sample Frame

Selecting Sampling Technique

Determining the Sample Size

Execute the Sampling process


Battery

Sampling methods can vary into two components. Those are probability and non-probability

sampling method. These methods were useful in selecting the target sample.

To this research we used both probability and non-probability sampling method. Non-probability

sampling is a subjective method of selecting sample. Each member in the population does not

have an equal change of being selected to the sample and it is based on some criteria. This

method is used when a sampling frame cannot be established. Types of non probability sampling

methods are, Convenience sampling, judgmental sampling, quota sampling and snowball

sampling. In this case the biasness is high. In this research we used two sampling methods

namely, Convenience and Judgmental sampling.

To use Convenience sampling the core in conducting this method is for the main purpose of

“convenience of the researcher”. This is, use of exploratory research where it is easy for the

researcher to obtain inexpensive information. Judgmental sampling is a very common non

probability method. Here the researcher selects a sample based on his judgment. This is

extension of convenience sampling. Here we selected our sample based on our judgments like,

age, life style groups as they best represented the target market of energy drink ‘Battery’.

According to our judgment, the required characteristics of the target population for this research

were best described in the above-mentioned locations.

As non probability sample, we are going to distribute our questionnaires among sportsman and

people who are using energy drinks (studying consumer behaviour on energy drinks areas at

super markets in Colombo)

Also as probability sample, we are going to distribute our questionnaires among students at

ACBT and executive level people, who are having busy life styles

In addition to that we can distribute our questionnaires, the target population for this research is

expected in following groups they represent the required characteristics, namely age income and

life style.

5.2.1 Target Population

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Since our research is carring out to identify the attitudes, perceptions of people and future growth

in relation to the newly introduced Battery at the Lion Brewery Ceylon Ltd. The target

population consisted of people within the 18 – 40 age groups, as they are the largest customers

who purchase Energy Drinks. The target populations earns an income of Rs. 25000 or more and

are in the upper middle class or above because Battery prices are more towards the high end, so

it is clear that the target population is able to afford the prices.

To represent the target population, to students at ACBT, among sportsman, executive level

people, who are having busy life styles and at super market near the energy drinks areas in

Colombo

5.2.2 Description of Sample in terms of Key CharacteristicsThe sample consisted of 80 respondents in the age groups of 18 to 40 from Colombo area only

and 50% of the respondents were from female and rest of the 50% from male. From the

respondents, 50% frequently go to the sports clubs, 58% work 12 hours or more than 12 hours a

day, 52% study long hours a day, 80% frequently go to the gym.

5.3 Measurement Instrument

The questionnaire was designed in a way to understand the current need by the customers as

well as their point of view on the energy drinks provided by the existing suppliers in the

market.

This helped our research team refined and analyzed the information gathered from the

questionnaire with the use of a statistical software package called Statistical Package for Social

Science (SPSS) that offers wide variety of powerful tools which assisted to process the

collected data to generate the end results that was required to satisfy the research objectives.

The following table would outline what the questionnaire was designed to measure.

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Objectives Questions

Identify the reasons, attitudes, likes and

dislikes of the people as well as barriers

of using energy drinks.

4,5,6,11,12,13,

Identify the people’s attitudes towards the

Battery brand.

10, 14,15,17,20

The following information’s are basically highlighted in the questionnaire.

Spontaneous Likes / Dislikes

Overall Opinion (10 point scale)

Ratings on key attributes (10 point scale: Like it extremely or Dislike it extremely)

Color, Aroma, Taste, Mouth feel, Throat feel, after taste

Rating on diagnostics (Just right scale)

Relevance (10 point scale)

Rating on certain statements (Agree Disagree scale)

Intention to buy & brand awareness (10 point scale)

Areas of improvements

5.3.1 Measurement scales

For measurement purposes, this research uses a Likert scale.

According to Zikmund (2003), p. 343, “a Likert scale enables to identify the attitudes of

respondents by checking how strongly they agree or disagree with carefully constructed

statements, ranging from very positive to very negative attitudes towards some objects.”

For an example:

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1. “Having an energy drink, I believe that it will provide good refreshment to me”

Strongly agree

Agree

Neither agrees nor disagrees

Disagree

Strongly disagree

10 point scale

A respondent has to rate on 10 point scale where a score of 10 means the product is very good

and 1 means the product is bad. The mid points are not defined and respondents are asked to give

higher ratings based on their degree of liking (the more one likes the higher the rating or vice-

versa).

5.4 Proposed Analytical MethodIn this method, the collected data was analyzed to fulfill our research objectives. There were two

steps in this process – editing and coding

Editing involved checking and adjusting of data for omissions, legibility and consistency and

also getting it ready for coding and storage (Zikmund, W., 2003, pg 500). There were two types

of editing. They are field editing and In-House editing.

In-House editing scrutinized the final results of the data collected. The entire research team was

responsible for conducting this editing.

The next step was coding, where raw data was changed into symbols. Responses were placed

into specific categories of classes and the relevant code numbers were assigned to the specific

categories.

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As it has been mentioned earlier in this proposal, the quantitative research data was collected

with the help of the questionnaires and analyzed using statistical analysis software called SPSS

program, so that the reader will find it convenient to interpret the data. The data analysis will

include come ups cross tabulations, significance test, general frequencies, correlations analysis

and regression analysis. These types of analysis will be used where ever it is relevant in the

research study.

Presenting the Data

The final presentation will be delivered by the use of PowerPoint. During presentation

appropriated graphs such as hyetograph, bar charts, line charts, pie charts, spider charts, along

with tables and figures will be used to further present the findings.

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6.0 Limitations of the Study

There are some researches limitations due to sample selection .It will affect to the accuracy of

the final results. These limitations are pointed out so that future research can be improved.

Energy drink is not much as popular in Sri Lanka. Then, there are no any previous reports

regarding the purchasing and consumption patterns of energy drink. Other energy drink

marketers are not playing any powerful role in the market and people are not that aware

or interested in energy drink. And also the data that we used to identify the market share

and behaviour patterns might not consist of the current changes that are relevant to the

issue.(insufficient data)

The research was limited to Colombo. This may not have enabled us to analyze this issue

comprehensively.(it leads to the sample errors)

Time allocation and limited sample size will create problem regarding the accuracy of the

research.

The decisions can be affected by bias.

It may be omission of important data because of the limited time and limited area.

With in the questionnaire, confusion of questions may leads to collecting the wrong

information.

Some times information is not enough to make the good decisions.

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7.0 Market Conceptualization7.1 SWOT AnalysisIn order to determine how Battery as a brand is placed in the market a SWOT analysis was

carried out. Here the Strengths, Weaknesses, Opportunities and Threats that affect the brand have

been taken into consideration so that the management can make the necessary decisions in order

to capitalize on the strengths and opportunities, overcome the weaknesses and minimize the

threats.

Strengths

1.) Battery has an international reputation and now sold in 35 countries around the world.

2.) As a distributor, Lion Brewery Ceylon PLC has islands wide distribution coverage.

3.) Lion Brewery is one of the market leaders in beverage market.

Weaknesses

1.) There is no different flavors offering when it compare to Ole +

2.) Price of the drink

Opportunities

1.) There is an opportunity of expand the energy drink market in future. There is a new market

for energy drinks in labour market such as WNS, HDPL and etc.

2.) Increasing demand for energy drinks in Sri Lankan market.

3.) Increasing quality product vs price and can win over competitor customers.

Threats

1.) In Sri Lanka, consumers are not that aware of energy drinks.( Less advertising)

2.) Wide market availability offered by competitors

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3.) Not only energy drinks but also other soft drinks also having considerable amount of market

share.

4.) Health effects of using energy drink

8.0 Time Plan

Time Allocation

April May June

Activity W 1 W 2 W 3 W 4 W 5 W 1W 2 W 3 W 4 W 1

W 2

W 3 W 4

Deciding on Topic Collecting Info on energy drink Collecting Info on competitors and Battery of lions Completing and Handing over the Proposal Designing the Questionnaire Distributing and filling out questionnaire Entering data in to SPSS Analyzing Data Conclusion and Reporting and Presenting

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9.0 Budget

Human resources fee (Rs)Collecting secondary data 15,000Questionnaire 15,000Sample design 10,000Preparing proposal 25,000Collecting primary data 10,000Data organizing 10,000Completion of data analysis 10,000

TOTAL 95,000

Transportation fee Collecting secondary data 4,000Sample design 4,000Preparing proposal 5,000Collecting primary data 5,000Completion of data analysis 5,000

TOTAL 23,000

TelephoneCollecting secondary data 15,000Collecting primary data 15,000

TOTAL 30,000

Printing & Binding ExpensesQuestionnaire 8,000Preparing proposal 14,000Completion of data analysis 15,000

TOTAL 37.000

Stationery Expenses 20,000

Other expense 15,000

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Over all total Budget Rs. 230,000

10.0 Research Team for Energy Drink (Battery) Survey

The research team for the above survey is comprised of a set of highly competent, diverse set of

individuals who each possess a wide array of skills and abilities that complement each other. In

addition to this they also boast of several years experience in the field of Marketing Research.

The details of the team are as follows,

1. Sanjeewa Jayaweera - Project Manager

2. Sachithri Rupasinghe - Consultant (Team leader)

3. Chathurika Dias - Research Executive

4. Ranga Gamage - Data Analyst

5. Thosantha Ranasinghe - Data Analyst

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11.0 References Battery Information. (2008) Marketing Information. . Retrieved on March 26, 2008 from

http://www.batterydrink.com/

Battery Information. (2008) Ingredients and flavours. Retrieved on March 26, 2008 from


coca cola empoers nation youth,retrieved from April, 25,2008 from

http://www.cocacolasabco.com/index.php?

option=com_content&task=view&id=31&Itemid=50

Lion Brewery Information. (2007) Marketing information. Retrieved on March 26, 2008

from http://beeradvocate.com/beer/profile/389

Lion Brewery Ceylon. (2008) beer advocator. Retrieved on March 26, 2008 from

http://www.ratebeer.com/brewers/ceylon-lion-brewery-ltd/534/

Kottler,P.,(2003).Marketing management .(11th ed).person education,singapore

Rathnayaka.G,(2007)Sri lanka Ceylon cold stores expand fizzy drinks business,

retrieved from April, 25,2008

http://www.lankabusinessonline.com/fullstory.php?nid=963387036

Rix..P.,(2001), Marketing a pratical approach,( 4th ed).Mcgraw-hill company, Australia

Zikmund,W.,(2003).Exploring marketing research .(8th ed).Thomson Asia-singapore

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http://www.lankabusinessonline.com/fullstory.php?nid=963387036

http://www.ratebeer.com/brewers/ceylon-lion-brewery-ltd/534/

http://beeradvocate.com/beer/profile/389

http://www.cocacolasabco.com/index.php?option=com_content&task=view&id=31&

http://www.cocacolasabco.com/index.php?option=com_content&task=view&id=31&




Battery

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MI Proposal 3dr Draft

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