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Mordor IntelligenceHelping businesses grow without being extra cost

Contact Us: +1-617-765-2493 info@mordorintelligence.com www.mordorintelligence.com

Mordor Intelligence operates in the field of industry analysis &

consulting, helping clients shape their strategic decisions.

Amidst the current fast-paced and competitive business

environment, every customer has a unique information

requirement. Based on this cognizance, we offer custom

research services along with our syndicated reports, to help them

gain edge over competition. We have successfully catered to

over 500 clients (40% of which are Fortune 500) across the

following industries.

Who we are …

Aerospace & Defence

Agriculture

Food & Beverages

Sensors & Electronics

Automotive Industry

Healthcare

Packaging

Chemicals & Materials

Finance & InvestmentEnergy & Power

Q What does Mordor do?

Q What are the key features?

Q What are the benefits?

Why Mordor?

Note: The above image illustrates the clients whom we catered to during 2015-2017 (YTD)

Quick FactsA fully bootstrapped company that believes in logic and has passion for data

In-house research team size of 195 people (350 by 2017 year end)

Catered to over 500 clients, spread across 76 countries in less than four years

Established on-site data sourcing network in 31 countries

Support from industry-specific associations in 85 countries

Third party collaborations with consultants across 101 countries

• Market Intelligence

• Growth Think Tank

• Business Consulting

• Flash Off-Shelf Deliveries

• Customised Research

• Knowledge Centre

• Industry News Letters

• White Label Presentations

• Expert Advice

• CEO Snapshots

• Quarterly/ Half-Yearly/ Annual Market Data Updates

• Unique Design DNA Methodology

• Comprehensive Sampling for Data Inputs

• Reports Compiled from Industry Aggregate Data

• Demand & Supply-side Dynamics based Approach

• Product Mapping

• Hand-Crafted Support through Steering Discussions

• Industry Updates Post Report Purchase

• Cross Vertical Intelligence for Product Ecosystem Understanding

• Pre-purchase Support to Help you ask Better questions

• Dedicated Post-sale Support to Clarify your Queries

Automotive Industry

Automotive Industry experienced a positive growth during 2016. The overall automotive sales stood at 93 million in 2016, exhibiting a 4.65% growth

compared to the previous year. Though the major OEMs and suppliers managed to generate decent profits during 2016, 2017 is expected to witness serious

trouble unless some of the sub-sectors in the industry are consolidated. Stringent emission regulations and automotive standards across the globe are expected to

force the automakers to seek for better technologies. Advanced Driver Assistance Systems are now discovering their place in non-premium cars, owing to

higher demand from the customers. On the down side, a comparatively lower total shareholder return is expected to inhibit suppliers from reaping benefits.

High cost of raw materials (for the new technologies) is likely to pose a major threat to the automakers for better return on investment. Effective decisions

towards better technological adoptions and industry alliances would help the current manufacturers to sustain their existence.

Parts & Components

Machinery

Automotive Services

Sensors & Technologies

Equipment

Manufacturing Processes

Vehicles

Materials & Coatings

Mordor offers intelligence across the following sectors

Automotive 2016

Case : An emerging automotive interior component manufacturer

was considering expanding into the developed markets.

Solution: Automotive interiors is one of those sectors in the

automotive industry, which purely depends upon demand-side

dynamics and end-user requirements. For providing an

effective action plan to the client, understanding the ‘Voice of

the Customer’ was of greatest importance. To cater to this

requirement, Team Mordor conducted polls and surveys with

a sample size of 600, which included inputs from car owners,

aftermarket service providers, distributors and manufacturers.

The gathered information included data regarding upholstery

preferences, connectivity, infotainment systems, ventilation &

comfort and choice of interior aesthetics. Finally, in order to

provide a head start to the client, our team provided a

tentative ‘Plan of Action’, which incorporated strategies like

entry into untapped markets and establishing new supplier.

Voice of the Customer

Result: The provided data was used in the client’s think-tank

presentation. The statistical forecasts, survey analytics and

preference analysis were used to support their decision

making.

Interior Preferences while Purchase

Automotive Interior Market, 2015-2020 (in USD millions)

0

50

100

150

200

250

300

350

400

450

500

2015 2016 2017 2018 2019 2020

China India Japan Australia Indonesia South Korea Singapore Others Malaysia

21%

79%

47%

53%

BrazilUnited States

34%

17%

21%

28%

Aesthetics

Seating

HVAC

Infotainment

41%

26%

12%

21%

Aesthetics

Seating

HVAC

Infotainment

Case: Japan-based investor/car rental operator wanted to understand the

feasibility of entering the ‘Europe Vehicle Rental Market’.

Solution: Upon multiple discussions with the client, the team devised a plan to

help capture the financial implications of the project. For this purpose, we

employed a dynamic financial modelling approach to evaluate financial

parameters, including internal rate of return, net present value and break even

point, as measures of ROI. Furthermore, Automotive team was successful in

answering the following questions:

1. Who are the major rental operators in the region?

2. What is the rental frequency and pricing?

3. What are the major hubs of operation?

4. What is the fleet forecast for the next five years?

5. How is the demand for self-drive cars at country level?

6. What are the frequently deployed strategies & developments in the sector?

Sensitivity Analysis was carried out to calibrate risk more effectively; changes at

a macro-level were modelled by considering multiple scenarios, which helped to

optimise the overall profitability.

Result: Having understood the existing competition in the market, hubs in

operation and the anticipated demand, our client was able to execute market

entry strategies with strong supportive metrics.

Project Feasibility, ROI & ViabilityRental Car Fleet Lifecycle Analysis

Opportunity Matrix

Western Europe

North America

Central & Eastern Europe

Middle East

MaturityDevelopment Growth

Africa

Asia

Latin America

Decline

Time

Mar

ket V

alue

Probability of successLow High

Low

High

Impa

ct if

suc

cess

ful

Case: A major construction machinery & equipment manufacturer wanted to know the performance of it’s sub-divisions to decide whether to sell or invest more

in the firm.

Solution: A major challenge for our analyst team was to determine the ‘optimal capital structure’ for the company. Apportioning costs between various SBUs of

the company was a major challenge, with the market being highly competitive for each service line of the company. Further, an understanding was imperative

regarding which divisions were driving the company’s growth trajectory and which should be divested in a 3-5 year timeline. Our Team supported a detailed

financial analysis and developed innovative business metrics for competitive benchmarking. Product half-life, technology adoption and price vs performance

were few of the key metrics employed in the study to analyse the current state of the company and devise a corresponding plan-of-action.

Financial Planning & Analysis

Result: The provided data assisted our client to understand their competitive advantage, identify existing bottle necks and fine tuning strategies to maintain the

‘winning edge’ in the market.

Technology Adoption CurvePrice Performance Curve

Pric

e

Performance

Competitor A

Competitor B

Competitor C

Competitor D

Competitor E

Competitor F

Company’s Price-

Performance GAP

WINNER

LOSER

Time (years)

Per

form

ance

Disruption Point

Case: A leading automotive parts die casting manufacturer wanted to understand the current market scenario and the anticipated growth.

Solution: The analytical approach for this case involved the identification of all

dependent variables influencing the market. These factors include technological

advancements, market drivers, constraints, opportunities, potential challenges and

value & supply chain analysis. An ‘impact analysis’ for each individual variable

was conducted and a subsequent plan was proposed to modulate the dependence

of these factors. We also provided the client with a list of ongoing and upcoming

supplier contracts (Kieretsu) in the global die casting industry. Further, country

level understanding of the volume requirements, industry competitiveness, the

ability to integrate with existing supply chain and comprehensive profiling of key

vendors were provided to keep the client up-to-date with the industry.

Market Share Vs Revenue of major players (2017)

0

4

8

12

16

0 2.25 4.5 6.75 9

Company A Company B Company CCompany D Company E Company F

Component Supplier OEM Requirement Budget

XX XX XX XX XX

XX XX XX XX XX

XX XX XX XX XX

XX XX XX XX XX

Result: The provided data was analysed internally by the client and was

used in their business development discussion to support their future plan

of action.

Market Insights

Impact Mapping

Unimportant

Critical

Very Uncertain

Very Certain

Driver 3

Driver 5

Driver 2

Driver 1

Market Drivers

Driver 4

Restraint 3Restraint 4

Restraint 1

Market Restraints

Restraint 5

Restraint 2

Our Methodology

AnalysisDesk Research

End-User Insights

Association Data

Expert Review

Manufacturer Data

Distributors/ Traders Info

Supplier Inputs Consultant Interviews

Search Listen Understand

Presentation

Deliver

Copyright © 2017 Mordor Intelligence LLP All Rights Reserved. This document contains highly confidential information and is the sole property of Mordor Intelligence LLP. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of Mordor Intelligence LLP.

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