T-Shirts for OggGBAG

Gina Rieckmann, Brett Schwartz, Andie Burjek, Gina Alagna

The #’s● Shirts: 41 sold at $12 each● Sales: $492.00● Profit: $0.00● Shirts sold

○ Harry Potter: 36○ Wizard of Oz: 5

The Customers● Ogg hall residents

o Past and present● Ogg hall staff● Ogg events

The More Popular Design

The Less Popular Design

How We Sold:● Posted on social media

o current and past Ogg Hall Facebook groups ● Spread word-of-mouth at staff meetings

o encouraged staff to talk to their residents● Coordinated with staff to buy large order to

give away as prizes/thank you gifts

Obstacles and Overcoming Them

● Low sales in first half of project○ Social media marketing was not working well○ No soliciting allowed in res halls

● Getting housing people to make a bulk order as prizes for a “Harry Potter” themed trivia night

Lessons and Advice● Survey your potential customers for what they would

like to see in a product● Be aware of all regulations in private residence halls or

whatever channel you will be selling through● It can be more effective to target a specific event than

individual customers● Target an event early on● Use connections