MHealth: Trends und Best Practice im Markt der mobilen Gesundheitslösungen Zürich 20th of June...
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Transcript of MHealth: Trends und Best Practice im Markt der mobilen Gesundheitslösungen Zürich 20th of June...
mHealth: Trends und Best Practice im Markt der mobilen GesundheitslösungenZürich 20th of June 2013Ralf-Gordon Jahns
2© research2guidance, 2013
Introduction
Market intelligence and consultancy for the mobile applications market
www. research2guidance.com
3© research2guidance, 2013
Our clients are leading app market players, start-ups, major brands and government organizations (excerpt)
4© research2guidance, 2013
Topics of today‘s presentation
30 min.
Look 5 years back, to see what has changed in so little time
2007
See current status of mHealth
2013
Discuss 6 trends that will shape the mhealth market in the next 5 years
2017/18
5© research2guidance, 2013
What has changed over the last 5 years in the mobile industry
2007 2013
Source: Gartner, IDC
Smartphone share of global mobile device shipments
6© research2guidance, 2013
Complete eco systems disapeared
Source: Gartner
Smartphone OS market share
7© research2guidance, 2013
App user base is growing 15 times faster than stationary internet user base
Number of internet and app users worldwide (in Millions)
Sources: research2guidance, Bitkom, Worldwide-DatasInternet users: Users with access to a stationary internet capable deviceApp users: Smartphones and tablet users that use mobile apps
CAGR 16%
+ +
+
CAGR 251%
8© research2guidance, 2013
Have you been aware of mobile health solutions 5 years ago?
Number of mHealth apps between 2007 and 2012
Base: 62 major app stores which have mHealth apps.Source: research2guidance, 2013.
9© research2guidance, 2013
Today’s mHealth apps are made for consumers/patients not for professionals
Base: All mHealth applications from Windows Marketplace for Mobile; Top 100 most popular mHealth applications from BlackBerry App World, PocketGear, Handango; Top 200 most popular mHealth applications from Android Market, Apple App Store. Other includes Patients’ Health Record, Medication Compliance, Remote Monitoring, Remote Consulting, Emergency, Logistical support, etc.
Medical Reference 29%
Health Tracking Tools 21%
Wellness 14%
Fitness & Nutrition
9%
CME 7%
Diagnosis Tools 4%
Alerts/Awareness 3%
Managing Medical Conditions
3%
Other 10%
Source: research2guidance
10© research2guidance, 2013
Is there a reason to try something new in healthcare?
Source: OECD.
Healthcare expenditure as a percentage of GDP (1980-2009)
11© research2guidance, 2013
Are physician ready for change?
Sources: 1 – Google/Manhattan Research, 2 – Manhattan Research, 3 – Google/Manhattan Research, 4 – Float Mobile Learning ,
5 – Prism Healthcare, 6 – EPG Media, 7 – EPG Media, 8 – DocCheck, 9 - DocCheck
Smartphone and tablet penetration among physicians in 2012
54%
62%
84%
80%
67%
81%
91%
90%
57%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
1
2
3
4
5
6
7
8
9
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We want to discuss 6 trends that will shape the mHealth app market in the next 5 years
1. Smartphone app users will drive the demand for mHealth apps
2. mHealth app business model will change to freemium and service revenues
3. mHealth will become wearable
4. mHealth sensors will track a multitude of health and fitness data
5. APIs Eco-systems will drive interoperability
6. Distribution channels of mHealth apps will change
13© research2guidance, 2013
App users will drive the demand for mHealth apps
mHealth users* (2010-2017)
* mHealth user: a user that has downloaded a mHealth application at least once.
Source: research2guidance, 2013.
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mHealth apps generate reach also in Germany
Average accumulated downloads of the top 10 free apps per category and platform (February 2013)
FREE
Sources: research2guidance 2013, appannie, and prioridata
App category and platform comparison
x3
x8
x3
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In-app purchase
The revenue model for mHealth apps will move towards freemium and sensor and service sales
• Most common (60% of content)
• 70% developer share
• Penetration varies among app stores and app categories
• Penetration grows rapidly but depends on app category
• 50%-70% publisher revenue share
• Penetration growing (>80% of Top50 grossing AppStore apps)
In-app advertising
Pay-per-download Subscription
1 2
• Outside app stores• Few applications
Health services and devices
3
16© research2guidance, 2013
Smart devices become wearable
Video sharing and storage: Physicians could record medical visits and store them for future reference or share the footage with other doctors.
A diagnostic reference: If Glass is integrated with an electronic medical record (EMR), it could provide a real-time feed of the patient’s vital signs..
A textbook alternative: Rather than referring to a medical textbook, physicians can perform a search on the fly with their Google Glass.
Preventing medical errors: With an electronic medical record integration, a nurse can scan the medication to confirm whether it’s the correct drug dose and right patient.
17© research2guidance, 2013
They track your activities (steps, distance), monitor calories, food and liquid consumption, sleep pattern and allow sharing
Jawbone Up Fibit Flex Nike Fuelband
Price: 129 EUR, App freeActivity and sleep tracker Sensor : accelerometerSteps, distance, caloriesFood, Drink MonitorSocial media
Price: 99 EUR, App freeActivity and sleep tracker Sensor : accelerometerSteps, distance, caloriesFood, Drink MonitorSocial media
Price: 149 USD, App freeActivity tracker Sensor : accelerometerSteps, distance, caloriesSocial media NikeFuel, a universal metric of activity
18© research2guidance, 2013
Sensors will allow patients to track health &fitness parameters on the go without manual data input
Scanadu: temperature, ECG, heart rate, oximetry and stressHold against the forehead and connect via Bluetooth
Runtastic:HeartrateConnect via Bluetooth
iBG Star: Diabetis, GlucolevelConnect to the smarthone
Withing: Weightconnect via Bluetooth
Cardiodoc: Bloodpressure, heartrateDocking station
Uchik: UrineImage recognition
Asthampolis: Asthma, air volumeConnect via Bluetooth
Temperature
ECG
heart rate
HemoglobinWeigth
Glucolevel
Air volumeStress
Blood-pressure
UrineSteps
More than 150 app sensors today
App sensor market will reach 5,6 bn USD in 2017.
19© research2guidance, 2013
APIs will drive interoperability and access to billions of health and lifestyle data
mHealth data
• Precription• Product
photos• Health
data, (blood presure, temperature, Gluco level etc.)
• Facility locations
• Research results
Data Sources Access&Display
API platform provider
Databases
Devices
Apps
Cloud platform for medical mobile devices • API Libraries• Devices• Datamanagement
HCPs
Patients
Payers
Apps
API Eco-System
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App stores are the most important distribution channels nowadays
Pharmacies
MNOs
Hospitals*
Webpages of mHealth solution providers
Physicians*
Healthcare websites
App stores
0% 20% 40% 60% 80% 100%
16%
20%
31%
33%
34%
49%
53%
Share of respondents
*Physicians and hospitals will prescribe or make available to patients mHealth applications as part of their treatment plan.Source: research2guidance, 2013. n = 1.032
0% 20% 40% 60% 80% 100%
18%
20%
26%
28%
26%
39%
68%
0% 20% 40% 60% 80% 100%
16%
14%
22%
23%
22%
33%
79%
Distribution channels that offer the best business opportunities for mHealth today (2010-2012)
2010 2011 2012
62%
50%
59%
37%
59%
28%
47%
2017
In 5 years apps will be distributed also in traditional healthcare channels
21© research2guidance, 2013
There will be specialized distribution platforms for mHealth apps
Founded in 2010, Happtique is a mobile application management company
Total Number of apps: 7,000
Available platforms: Apple IOS, Android, Blackberry
Happtique offers healthcare enterprises—like hospitals, continuing care facilities, and physician practices—the ability to create individually branded, secure substores that support employee and patient mobile technology use.
Hpptique is creating a system to allow doctors to prescribe apps.
Happtique has established its own set of guidelines to determine the quality of healthcare-related apps.
"Happtique has 'curated' the iTunes medical apps, sorting them by disease and medical profession, and will soon be classifying them further by subspecialty, and the like.“
22© research2guidance, 2013
Thank you
MOBILE HEALTH MARKET REPORT 2013-2017THE COMMERCIALIZATION OF MHEALTH APPS
RELEASE DATE: MARCH 2013
Contact us:Ralf-Gordon Jahns, Mob: +49 (0) 172 616 5655,[email protected]
If you want to get a deeper look:
23© research2guidance, 2013
OUT
24© research2guidance, 2013
Example. Health Tracking Tools: MyPersonalDiet (VidaOne Inc.)
Available for iPhone OS, Windows Mobile, Windows Pocket PC and Palm devices.Prices vary per distribution channel ($4.99 US to $19.99 US)
25© research2guidance, 2013
Example. Medical Reference: ePocrates Essentials (ePocrates Inc.)
Available for iPhone, Android, BlackBerry, Palm and Windows Mobile devices. Application: Free, subscription from $99 US to $199 US per year.
26© research2guidance, 2013
Example. Continued Medical Education/Medical Reference: Blausen Human Atlas (Blausen Medical Communications)
For iPhone - $19.99 US, with in-app-purchases of additional material for $3.99-$4.99 US each.For iPad - $29.99 US, price per additional individual atlas: $8.99-$9.99 US.
27© research2guidance, 2013
Example. iBG Star Blood Glucose Meter (Sanofi Aventis)
Available only for iPhone OS. Price per download – Free.Price for sensor - $80 US.