mHealth Israel conference 2013_Orange_Thierry Zylberberg, GM of Healthcare
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Transcript of mHealth Israel conference 2013_Orange_Thierry Zylberberg, GM of Healthcare
game changing in mhealth!Thierry Zylberberg
Executive Vice President, Orange
General Manager, Orange Healthcare
October 2013
Orange Healthcare
agenda
1 (m)-health realities
2 what works today
3 what is game changing
4 challenges & opportunities
Orange Healthcare
mhealth Grand Tour
IDF Europe & GSMA launched
the mHealth Grand Tour.
Powered by Orange.
5-18 September, 2013
2,100km total22,000m of climbs
1 | (m)-health realities
Orange Healthcare
Orange Healthcare
business model and mhealth services
B2G or B2B2C or
B2C?
How can consumers be educated about and persuaded to use such a service?
How can pharmacists be incentivized
to positively promote such a service?
Who will fund these services?
Can pharmas finance
services? Why?
Does a government need to constrain the installation of a service ?
Who is responsible for false-positive consequences?
What other kinds of similar services
could be developed?
1 | (m)-health realities
mobile Internet for health: a tsunami of services
Orange Healthcare
14,000 apps in the Apple iTunes store related to health care
40,000 estimated mobile health apps across multiple platforms
247 million people have
downloaded a health app
1 | (m)-health realities
health reality
Orange Healthcare
2x
2030
spending on long-term care could triple by 2050
75%
of healthcare costs are due to chronic conditions
66%
of seniors have at least two
chronic conditions
1 | (m)-health realities
doubling of the proportion of people over 80
3x
2050
a patient spends
525,600min a year with his illness but only
240min a year with his health professionals
US: growing deficit of Primary
Care physicians: 5% compared to the expected staff in 2015 and
9% in 2025.
India: density of MD is 4.5 below the US Density
health reality1 | (m)-health realities
chronic conditions
account for 85% of premature deaths in Europe
Orange Healthcare
central question
« finding a sound business model for mHealth amidst countless innovations ? »
»
central question
« finding a sound business model for mHealth amidst countless innovations ? »
»
Orange Healthcare
1 | (m)-health realities
2 |what works today
Orange Healthcarefrom http://popstrip.com/cure-for-everything
what works today
Health Professional
Services
remote management Prevention
Orange Healthcare
2 |what works today
incremental innovation for health professional services
Orange Healthcare
2 |what works today
incremental innovation for remote management
Orange Healthcare
2 |what works today
incremental innovation for prevention
Orange Healthcare
2 |what works today
central question
« finding a sound business model for mHealth amidst countless innovations ? »
»
central question
« finding a sound business model for mHealth amidst countless innovations ? »
»
3 | what is game changing
Orange Healthcare
new usage for payers and device manufacturers
3 | what is game changing
Orange Healthcare
new usage for health prosfollowing patient
3 | what is game changing
Orange Healthcare
new usage for pros pharmacies
3 | what is game changing
Orange Healthcare
new usage in Africa mobile based healthcare
Prevention & Information
ClaimManagement
Data collection & Administration
Prevention & Information
3 | what is game changing
Orange Healthcare
challenges and opportunities
4| challenges and opportunities
Orange Healthcare
interoperability and scalability data overflow for health professionals
Orange Healthcare
4| challenges and opportunities
challenges and opportunities
Orange Healthcare
1/ 2/
reimbursement case regulation
4 | challenges and opportunities
Orange Healthcare
challenges and opportunities
Orange Healthcare
3/ 4/
thank you