MHealth in Russian Federation 2015: context and trends.
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Transcript of MHealth in Russian Federation 2015: context and trends.
![Page 1: MHealth in Russian Federation 2015: context and trends.](https://reader035.fdocuments.in/reader035/viewer/2022062516/56649e6c5503460f94b6b2fc/html5/thumbnails/1.jpg)
mHealth in Russian Federation
2015: context and trends
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NAMI + Portal RAMN
● Healthcare administration
● National leaders in advancing eHealth
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Objectives
• Care management for the complete life-cycle of the invidividual
• Across all channels of financing
• Maximizing access to medical care (MO and beyond)
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Internet users: nation-wide
• 65 mln. penetration
• 2014 > 55% - active internet users
• Yearly growth:
• 130%-300% (per region)
• Larger than a village? = over 50% use internet
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Internet resources use● Yandex (search engine)
● Mail.ru (email services)
● VK.ru (vkontakte, social network)
● Odnoklassniki.ru (social network)
● Google (.ru+.com)
● Youtube
● Rambler
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Buying on-line
● Russia: 1,2% of eTrade globally
● 22 mln. purchase goods online
● 2014: $658 spent online 1person/year
● Top 3: electronics (44%), clothes (13%)
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Russian online sales leaders
1. rzd.ru
2. aeroflot.ru
3. ulmart.ru
4. citilink.ru
5. onetwotrip.ru
6. exist.ru
7. anydayanyway.com
8. s7.ru
9. biglion.ru
10. svyaznoy.ru
11. emex.ru
12. utkonos.ru
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Specificity 1
● Desktop broadband leapfrogged to fast mobile data
● Leading the planet in social network engagement (average time spent online by user)
● 5mln users in Russian medical Internet at any time,
● over 50k medical sites, GR 30% yearly
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Specificity 2● Pharma and dietary supplements 4th on the
market
● Pharma ads up 35% yearly
● > 40% e-users search treatments and prevention
● > 70% don’t seek timely care for “lack of time”
● Mobile app use growing fast (x3 in 2014)
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Stage-driven Infrastructure
Nation-wide:
● Common State Information System
Within:
● Moscow Common State Information and Analysis System
● (interaction patient - MO - payor)
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Russian mHealth 2015
● Inception phase, 3% of the world mHealth market by 2017 ($800mln.)*
● Health financing by state DOWN, private sector UP
● 7,5% medical professionals with Internet access
● No-go without payor interest
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Demand for mHealth
General telemedicine:
● specialists, consulting, remote consulting, palliative care, encounter management
Virtual hospitals and contact centers + remote patient monitoring (RPM):
● cardiology, endocrinology, dermatology, psychiatry, OBGYN, orthopedics, gerontology
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mHealth infrastructure
Insufficiencies:
● few integration platforms, slow diversification and licensing
● complicated data privacy and protection laws
● Lack of reimbursement for telecare and mhealth services
Trends:
● first sustainable mHealth pilots
● payors think-tanks on mHealth advancements
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General mHealth Data Routing
Care Management Contact-Center
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mHealth Payors
Governmental:
3 State Social Security Funds:● Social Medical Insurance
(potential)
Non-governmenal
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NAMI + PORTAL RAMNcrystallizing the ultimate:
VIRTUAL HOSPITAL
MO
PATIENTGENERAL PRACTITIONER
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existing mHealth Pilots 1
●Phase 1 – choosing a medical profile for a pilot
●Phase 2 – finding a clinic with the political will and
leaders
●Phase 3 – Detailed feedback from medics (specificity-
driven by the medical profile)
●Phase 4 – Choosing mHealth
precision/price/usability/reliability/licensing
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existing mHealth Pilots 2
●Phase 5 – test implementation, select cases and staff
●Phase 6 – feedback and improvement iteration
●Phase 7 – large-scale pilot deployment
●Phase 8 – publications/reports/press/media
●Phase 9 – funding, purchasing, scaling
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mHealth: RPM profile
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Examples: “eClone”
•Gamified•Intuitive•Interactive•mHealth-informed•Scenario-driven (“Tamagochi”)•Engaging•Open API, modular
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mHealth considerations: market entry
●Is it State-certified? (org: ROSZDRAVNADZOR)
●Is there a rep-office in Russia? Is there Russian-language
support and tech support?
●How effective is the manufacturer’s IT Dpt.?
●Are expendables expensive?
●Financing alternatives for varying POS types: direct
consumer sales, payor-facilitated (sales/lease/rent-to-
own)
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Summing it up
● Market is far from saturation
● Time to stake out the land.
● Certify! Local integration platform leaders!
● Give for pilots and convert physicians!
● Work with local leaders to penetrate state healthcare via influential enthusiasts, purchasing will follow from sustainable precedents, long game.
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portalramn.rupresentation and commentary
Dr. Petr Kuznetsov, CEO,
Insurance company MEDSTRAKH, PORTALRAMN
Konstantin Chebotaev, International Projects,
Insurance company MEDSTRAKH