mHealth for MNCH - Anova Health Institute
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mHealth for MNCH The MAMA and MomConnect Projects Lessons from the Field Wednesday 31 July 13 PRAEKELT FOUNDATION
Transcript of mHealth for MNCH - Anova Health Institute
mHealth for MNCH
The MAMA and MomConnect ProjectsLessons from the Field
Wednesday 31 July 13
PRAEKELT FOUNDATION
PRAEKELT FOUNDATION
We use mobile technology to create disruptive, life-enhancing services for the majority world.
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OUR AREAS OF EXPERIENCE
You are here
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PRAEKELT FOUNDATION
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mHealth for MNCH
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Mobile Alliance for Maternal Action
PRAEKELT FOUNDATION Cell· life
PRAEKELT -FOUNDATION ~ VP Health Systems
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mHealth for MNCH
The MAMA and MomConnect ProjectsLessons from the Field
Main GoalEducate and Empower women through “ages and stages” content, delivered on 5 mobile channels, to create demand for maternal and child health services at facility level
Main GoalTrack mom & baby pairs in MRS, and send personalized SMS reminders to improve adherence to EMTCT, Nutrition and Immunization guidelines
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mHealth for MNCH
The MAMA and MomConnect ProjectsLessons from the Field
GeographyNational
Geography2 Districts, KZN
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mHealth for MNCH
The MAMA and MomConnect ProjectsLessons from the Field
TechnologiesMass Comms Tools:Mobi, USSD, Mxit
Targeted Comms Tools:MXit, Voice
TechnologiesPrimarily SMS, USSD Quiz,MRS-integrated
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mHealth for MNCH
The MAMA and MomConnect ProjectsLessons from the Field
LanguagesChannel Dependent:English, Zulu, SothoXhosa, Afrikaans
LanguagesNot Channel Dependent:English, Zulu, Sotho
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mHealth for MNCH
The MAMA and MomConnect ProjectsLessons from the Field
Recruitment StrategiesSMS and Voice: Facility-basedMobi, USSD, MXit: Mass mobile marketing
Recruitment StrategiesWhole Program:Facility Based
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mHealth for MNCH
The MAMA and MomConnect ProjectsLessons from the Field
Current Reach+23,000 users
Current Reach+7000 users
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10 Lessons Learntfrom MAMA and MomConnect
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1. The Technology is the “easy” part...
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2. Cost is Key
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3. Make it personal
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4. Have a conversationWednesday 31 July 13
5. It’s not what you say...
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6. Understand your end user
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7. Facility buy-in takes time
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8. Achieving MDG’s 5&6 is a package
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9. This is not a popularity contest
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10. The right information at the right time can save a life
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