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MGT301 Quizzes

Done by Zeeshan Aliwww.vuzs.net

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Price is used to encourage buyers to try a new product or to purchase existing brands during periods when salesslow down (e.g., recessions). This illustrates the pricing objective of which one of the following options?

Select correct option:

Gain market share

Achieve financial performance

Create product positioning

Stimulate demand

After analysis and processing data, it is converted into which of the following forms?Select correct option:

Facts

Postulates

Information

Results

People with so many resources that they can indulge in any or all consumer self-orientation. Which one of thefollowing category is true?

Select correct option:

Habitual buyers

Innovators

Brand personalities

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Reference groups

The decline stage is marked by chronically decreasing profits.Select correct option:

True

False

Which of the following is a physical, concrete product that you can touch?Select correct option:

A service

A good

An idea

A philosophy

Products that are used directly in the production of a final product but are not easily identifiable are categorizedas which one of the following?

Select correct option:

Component parts

Consumable supplies

Assembly components

Process materials

When the requirements associated with a new-task purchase are changed the second or third time, this is calledwhich of the following purchase?

Select correct option:

Modified rebuy purchase

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Contractual purchase

Straight rebuy purchase

Negotiated rebuy purchase

“How are you telling consumers in your target group about your product” This question belongs to whichmarketing concept?

Select correct option:

Product

Price

Place

Promotion

Which one is NOT the stage that customers go through in the process of adopting a new product?Select correct option:

Awareness

Interest

Evaluation

Culture

Distribution of product to get it in the market refers to which of the following activities?Select correct option:

Selling activities

Advertising activities

Promotion activities

Place or distribution activities

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Which one of the following statements is NOT for mature consumers?Select correct option:

The best strategy is to appeal to their active, multidimensional lives.

They are an ideal market for exotic travel.

High-tech home entertainment products appeal to them.

They place more importance on brand names and are more brands loyal.

Open-ended questions are especially useful in which of the following research when the researcher is trying tofind out what people think but not measuring how many people think in a certain way?

Select correct option:

Causal research

Observational research

Experimental research

Exploratory research

The first step in the marketing control process is BEST described as one where the marketer performs which ofthe following activities?

Select correct option:

Evaluates performance

Measures performance

Sets specific goals

Takes corrective action

What is the purpose of intranets?Select correct option:

Buying and selling processes

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Business-to-business purchasing

Communication among employees

Maintaining customer relations

A manufacturer spends a large amount of money on research and development leading to the introduction of aproduct that is likely to present the firm with a breakthrough opportunity. The manufacturer prices the productwith the goal of achieving a 20 percent return on its investment. Which of the following types of pricingobjectives is the company using?

Select correct option:

Target return

Profit maximization

Nonprice competition

Meeting competition

British Steel provides steel to various manufacturers in Britain. British Steel would most likely segmentmarkets based on which one of the following variables:

Demographic

Psychographic

Type of organization

Market density

“Increasing demand, as well as changing or even reducing demand” which one of the following concept isconsistent with this statement?

Marketing management

Marketing myopia

Demarketing

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Relationship management

Marketing stimuli consist of the four Ps. Which is NOT one of these Ps?

Product

Political

Promotion

Place

Which one of the following option is NOT research instrument for data collection?

Experiment

Observation

Questionnaire

Information

Which one of the following statements is NOT for mature consumers?

The best strategy is to appeal to their active, multidimensional lives.

They are an ideal market for exotic travel.

High-tech home entertainment products appeal to them.

They place more importance on brand names and are more brands loyal.

What does CRM deliver to customers for maintaining profitable customer relationships?

Less expensive goods

Quality products

Superior customer value

Variety of products

Which one of the following stage introduces a new product into the market?

Product Concept

Product Development

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Test Marketing

Commercialization

Which public take developments into account on larger scale?

Financial publics

Media publics

Government publics

Citizen-action publics

Which one of the following represents large growing kid and teen market?

Baby boomers

Generation-X

Generation-Y

Echo boomers

When a company caters to clothing, cosmetics and toiletries markets, it is probably using which type ofsegmentation?

Age and life cycle

Gender

Behavior

Geographic

Which of the following three psychographic dimensions are MOST commonly used in market segmentation?

Personality, perception and learning

Personality, perception and behavior

Motives attitudes and lifestyles

Personality, social class and lifestyles

Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to a product. It isobviously using which type of segmentation?

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Behavioral

Psychographic

Demographic

Geographic

For a day care center, disposable diapers, juice boxes, cleaning supplies and electricity are examples of whichone of the following costs?

Fixed costs

Variable costs

Derived costs

Total costs

In the Boston Consulting Group approach, which one of the following measure provides a measure of marketattractiveness

Relative market share

BCG matrix

Business portfolio

Market growth rate

A transaction in which the organization is making an initial purchase of an item to be used to perform a newjob refers to which of the following purchases?

Straight rebuy purchase

Delayed purchase

New-task purchase

Modified rebuy purchase

Following Quizzes shared by Naveed IQBAL

Question # 2 of 15 ( Start time: 01:40:23 AM ) Total Marks: 1Which of the following environment includes forces that create new technologies, creating new product and market opportunities?

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Select correct option:

Societal environment

Cultural environment

Technological environment

Natural environment

Question # 3 of 15 ( Start time: 01:41:48 AM ) Total Marks: 1What do subcultures include?

Select correct option:

Nationalities, religions, racial groups & geographic regions

Ethnic groups and geographic regions

Religions and geographic regions

Nationalities, religions, and racial groups

Question # 4 of 15 ( Start time: 01:42:42 AM ) Total Marks: 1Marketing stimuli consist of the four Ps. Which is NOT one of these Ps?

Select correct option:

Product

Political

Promotion

Place

Question # 5 of 15 ( Start time: 01:43:04 AM ) Total Marks: 1A person’s buying choices are further influenced by four major psychological factors. Which is NOT one of these factors?

Select correct option:

Motivation

Perception

Habitual buying behavior

Learning

Which one of the following options BEST represents the involvement of management and employees in the continuous improvement of theproduction of goods and services?

Select correct option:

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Total Quality Management

Marketing Management

Customer Relationship Management

Knowledge Management

Question # 7 of 15 ( Start time: 01:45:33 AM ) Total Marks: 1Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsoredevents?

Select correct option:

Pricing

Distribution

Product development

Promotion

Question # 8 of 15 ( Start time: 01:46:58 AM ) Total Marks: 1Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to a product. It is obviously using which type ofsegmentation?

Select correct option:

Behavioral

Psychographic

Demographic

Geographic

Question # 9 of 15 ( Start time: 01:48:28 AM ) Total Marks: 1What can we say about the size of the business market compared to consumer markets?

Select correct option:

It is same

It is smaller

It is huge

No need to compare

Question # 10 of 15 ( Start time: 01:49:58 AM ) Total Marks: 1A situation where potential suppliers quote a confidential price to the buyer refers to which one of the following options?

Select correct option:

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Price fixing

Competitive bidding

Rapid penetration

Slow skimming

Question # 11 of 15 ( Start time: 01:51:30 AM ) Total Marks: 1By _____ the market and having several detergent brands, Procter & Gamble has an attractive offering for consumers in all important preferencegroups.

Select correct option:

Dividing

Researching

Segmenting

Reaching

Question # 12 of 15 ( Start time: 01:52:12 AM ) Total Marks: 1Desirable qualities for a brand name include all of the following EXCEPT:

Select correct option:

It should suggest something about the product’s benefits and qualities.

It should be easy to pronounce, recognize, and remember.

The brand should almost always be a long word to get attention.

The name should translate easily into foreign languages.

Question # 13 of 15 ( Start time: 01:52:47 AM ) Total Marks: 1All of the following are market-oriented mission statements, EXCEPT which one?

Select correct option:

EBay’s mission is to connect individual buyers and sellers online

Singapore Airlines is the world’s largest airline

Girl Scouts of America, “where girls grow strong”

Wal-Mart, “we deliver low prices everyday

Question # 14 of 15 ( Start time: 01:53:57 AM ) Total Marks: 1The first step in the marketing control process is BEST described as one where the marketer performs which of the following activities?

Select correct option:

Evaluates performance

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Measures performance

Sets specific goals

Takes corrective action

Question # 15 of 15 ( Start time: 01:54:27 AM ) Total Marks: 1Marketing plan is started from which one of the following component?

Select correct option:

Executive summary

Marketing strategy

Action programs

Opportunity analysis