Kaynra

A Business Plan on Crab Fattening & Exporting

Prepared For:

Mir Semon HaiderSenior Lecturer

Course: MGT 368Sec: 02

Prepared By:

Ahsan Uddin Sharif OmiID: 053 052 030

Muktadir Irtiza MirajID: 053 353 030

Shahriar Rashid RafiID: 053 049 030

Rockyb ul HasanID: 061 508 030

Farzana Afroze ZerinID: 052 515 030

April 6th, 2008

North South University

Sunday, April 06, 2008

Mr. Semon HaiderHonourable Instructor,

Course – MGT 368 (Entrepreneurship),

Section - 02, School of Business,

North South University, Bangladesh.

Dear Sir,

We would like to submit the project on the "Crab fattening & exporting". It is really an enormous opportunity for us to prepare this "Business Plan" project. We would like to recall with gratitude, the tremendous support and encouragement, which we received from you. We have tried our best to implement the relevant theories that you have taught in the course- MGT 368 (Entrepreneurship).

As an Instructor and Advisor to the report, you made critical reviews of various earlier reports, provided valuable insights and academic training to improve the quality of the work. We are grateful for your stimulating guidance and encouragement during the period of preparation this project. Without your guidance, this would simply not have been possible.

There may have many omissions and errors on our part but we have tried our level best to prepare this report to the required standard.

We are looking forward for your kind appraisal on this project.

Thanking you in anticipation,

Ahsan Uddin Sharif ( 053 052 030 ) Muktadir Irtiza Miraj ( 053 353 030 )

Shahriar Rashid ( 053 049 030 ) Rockyb ul Hasan ( 061 508 030 )

Farzana Afroze Zerin ( 052 515 030 )

Acknowledgement

We are indebted to many people for providing us encouragement and support during our learning and

working while making this project and we want to show our gratefulness to these people.

We are very much grateful to Mir Semon Haider, our respected course instructor of “

Entrepreneurship”, who assigned us this challenging project. He always guided us to take and overcome this

challenge successfully. Without his help in every step it was quite impossible for us to finish this project properly in

time.

At every moment we remember all of our classmates who really encouraged us in every stage of this

project with their support, encouragement and suggestions which really helped us a lot to make this project to be

successful. Without their guidance and friendly co-operation, this project would not be possible.

Also we are grateful to all the fellows who provided us with their utmost effort. Without their help it would

not have been at all possible. They have provided us with all the information and also supported us a lot.

Executive Summary:

Our business plan is a partnership business, which is named “Kaynra”. The core activities of our business would be fattening and exporting crabs. It is a lucrative business which has a great potential ahead. Scylla serrata (mud crab) is an economically important crab species found in the estuaries and mangroves of Africa, Australia and Asia. These crabs have a huge demand in South Asian countries where they are often bought alive in the markets. Moreover, there are huge demands for frozen mud crabs in the European and US market. According to the EPB export data of the financial year 2006-07 Bangladesh has exported about 8000 tons of crabs in various markets all over the world. Statistics say that Malaysia alone imports two tons of crab every day. Besides, Malaysia there are countries like Thailand, Singapore, Sanghai, Kungming, Taiwan, HongKong where there are huge demand for live crabs. Kaynra will do fattening and exporting of this mud crabs to those countries. We would be serving two segments defined by geographically with our two types of products, live crab to the Asia and frozen crabs to EU and US. We are starting up with a total investment of BDT 75,00000. Initially we are going to start with a farming land of 40 bigha at Ghumatoli in Moheshkhali, Cox’sbazar where we would be doing farming and initial processing of exporting. We will have a building consisting of two rooms and the pant of farming besides the building. We intend to employ around 20 full time employees for the farming plant. The employees will be trained very well according to the scientific method of fattening. We will also have our head office at Uttara in Dhaka where we would do the final processing and paper works for crab exporting. We will collect the crablets that weigh around 180 to 200 g. from the fishermen and wholesellers. After fattening them for 20-25 days they will be ready for exporting. We will fatten them with appropriate feeding and maintain them by following scientific procedures. For technological operation we will need some machineries like, pump machine, ultra-violet ray machine, heater, generator, oxygen pump which will cost little more than two lac taka. As far as our pricing strategy is concerned we will do the competitive pricing because the demand for crabs in international market is so high that we don’t need to follow a low pricing strategy initially. Kaynra will follow integrated direct marketing in order to promote its crabs to international buyers. We will send brochures through fax and e-mails, have its own website where orders can be taken online. We will follow the percentage-of-sales method for our promotional budget. The feedings normally used include trash fish. But recently there has been a new feed available in the market. For the frozen crabs, quality control board of BFDC will certify the quality of the product. As part of the monitoring of the proper proceedings of our business we will ask for regular reports from our farming plant in Ghumatoli, may be once in a week. There are two departments working in Kaynra: Production and Sales and promotion. One CEO will be elected from the owners who will be responsible for both the departments. Other partners will act as the role of Managing Director. The CEO will be elected democratically voted by all the share holders. Impediment in transportation and production constraints can be risky for the business sometimes. Flights for the destined countries may not be always n hand, for the last decade natural calamities have become frequent and new-fangled diseases may occur often. In addition to the fattening of crabs we are looking forward to breed quality crablets in future. More and more quality crablets can be produced and exported outside the country because of low mortality rate. In our business plan we have set the target to sale

113400 Kg of live crab by end of third year of our business operation, where we assumed to sale per kg for 700 Taka. We have planned to achieve our target in three stages. At the first year we would try to sale 50% of our third year's target and at the second year we would try to sale 75% of the third year's target. According to our proforma income statement we would be able to generate the profit of 2,124,385.00 Taka, 4,051,201.70 Taka and 12,138,648.11 Taka within three consecutive business years. The demand for seafood is rising day by day creating a vacuum that the suppliers cannot meet. In a scenario like this, seafood producers are the one who are getting the best out of the situation. In Bangladesh there is a huge scope for aquaculture using currently unutilized resources. Tapping into a billion dollar market with the resources we already will surely be a big boost for the economy of our country.

KAYNRA

Plot# 8, Road# 12, Sec# 10,Uttara Model Town, Dhaka- 1230

(02)8916083-5 www.kaynra.com

Co -possessors:

Ahsan Uddin Sharif, Muktadir Irtiza Miraj, Shahriar Rashid, Rockybul Hasan, Farzana Afroze Zerin

Trade portrayal:

As the country’s first commercial crab producer, KAYNRA will produce crabs in a controlled process to ensure quality, both in size and health and supply them to the Global market. This business falls under the seafood industry. The company will be utilizing aquaculture technology to farm crabs. Full control over the process will allow production of quality crabs and supply at a competitive price. This will make The Company unique in producing disease free crabs in a standard size, which is the main requirement of the importers. KAYNRA is mainly targeting the Asian market comprising of Malaysia, Singapore, Taiwan, Hong Kong etc.

Funding:

Start up costs account for a total value of BDT 90, 000, 00. These values show that we can move in on a plot of land and prepare it for the purpose of rearing and breeding crabs and other marketing and selling costs. Funding will be through a combination of owner investment and long-term loans.

This statement is confidential and is the property of the co-possessors listed above. It is projected only for use by the persons to whom it is conveyed, and any imitation or divulgence of any of its contents without the prior written authority of the company is strictly prohibited.

Index

Topic Page

Industry Analysis - - - - - - - - - 1

Description of Venture - - - - - - - - 4

Production Plan - - - - - - - - - 7

Marketing Plan - - - - - - - - - 13

Organizational Plan - - - - - - - - - 15

Assessment of Risk - - - - - - - - - 17

Financial Plan - - - - - - - - - 19

III. Industry Analysis:

In 2003, the total world production of fisheries product was 132.2 million tons of which

aquaculture contributed 41.9 million tons or about 31% of the total world seafood production.

The growth rate of worldwide aquaculture is very rapid (more than 10% per year for most

species) while the contribution to the total from wild fisheries has been essentially flat for the

last decade. The rapid increase in the demand for sea food has created a new market for

seafood products like shrimp, lobster, crab etc. Statistics say that Malaysia alone imports 2 tons

of crab every day. This indicates a growing market for the company in coming years. After 3 to 5

years crab industry would become one of the most important and feasible industry for

Bangladesh. Though the industry is growing slowly but it is projected as a highly prospective

sector in terms of exporting. Existing Shrimps & Lobsters exporters are already showing interest

in exporting Crabs. Eventually it proves the responses of the exporters to the escalating

demand and potential high profitability of this sector.

In Bangladesh, the trend of crab exporters is to simply gather the crabs from nature and export

the ones that meet the weight criteria. Only about 10% of the total export is fattened crabs

from different farms. But even so, they do not practice any scientific method in doing so. The

crablets they use are collected from nature and there is always a scarcity.

As the company is targeting the world crab market, the competition will also be global. The

major competition would be from countries like China, Indonesia, Philippines and India. These

countries have a set distribution chain and are exporting at a much larger scale. Even after using

scientific methods to fatten crabs, they too are dependent on nature for their crablets, making

it the major bottleneck in producing crabs.

In the current scenario, there is no existing crab farming company which, directly export

abroad. The whole operation is carried out partially step by step with the help of

intermediaries. As the country’s first commercial crab fattener and exporter, Kaynra will have a

competitive advantage over competitors. From fattening to exporting the product, the whole

process is controlled. This results in a lesser mortality rate, uniform size and overall better size

and quality of the product. The product pricing is very competitive and the company is dealing

directly with the importers. Furthermore, geography of Bangladesh allows the culture of a

better species of crabs, which is widely appreciated by consumers. This eliminates all the

advantages the competitors have over Kaynra products.

The company’s segment definition, most value for products is based on geography. Kaynra is

not intending to reach the global market as a whole, but rather the markets that offer the

greatest value in return. That is why the company is offering two different types of products to

two different segments. They are targeted towards different geographical locations. The

product with the most demand is live crab, but the company is only targeting the Asian crab

market with this though the US and EU is a huge market as well. But due to problems such as

Flight schedules and time involved, the product cannot reach the market. So Kaynra is aiming to

serve the US and EU market with frozen crabs which is another segment.

PEST ANALYSIS

Political Factors

Government is providing ample tax

incentive in this business sector. So

there is no concern of tax payment

regarding crab export.

Employment laws will definitely be

favorable in terms of dealing with the

employees.

As we’ve planned to do our fattening

process in scientific way so there wont

be any environmental issues.

Political instability of our country might

be a serious problem as far as the

transportation and other processing of

shipment are concerned.

Social Factor

As we are not selling our product inside

of our country so we don’t have any so

we wont have any social or cultural

barrier; however, the fact is that the

demand of crab in our local market is

increasing. People from different

classes are willing to taste crab as sea

food item.

Economic Factors

As we have decided not to take any

loan initially, so we don’t need to be

concerned about the interest rate.

As we are part of international business

we the exchange rate and inflation rate

have a definite impact on our business.

Technological Factor

Basically our business is not totally

dependent on technology. We don’t

heavily depend on the technology part

as far as fattening is concerned.

However, in case of processing and

transporting we would be depending

As the fluctuation of inflation rate is

high in our country so it could cause

negative effect on our business.

on technology; so further improvement

in these sectors might increase our

efficiency and profitability as well.

IV. Description of Ventures

Kaynra anticipates fattening & export preeminent crabs to set a benchmark position in

international market.

There are basically two kinds of mud crabs in Bangladesh: the king mud crab (Scylla serrata) and

the rare green mud crab (S. paramamosain). The company chose the king crab for its fast

growth and flavor and for its high demand in the international market.

Kaynra will collect crablets of mud crab (Scylla Serreta) from local distributors and

fishermen and culture them.. Primary focus will be placed on the fattening by following a

scientific and structured process.

Kaynra will offer high quality mud crabs both live and frozen. The company may also consider

the local markets. All the offerings will be healthy, high quality and disease free.

Live mud crabs will be offered in batches of 100kgs in both 400 and 500 grams per piece

categories.

Frozen mud crabs will be offered both in plate freezing in numbers and IQF (Individual Quick

Freezing) formats. The company plans to start production of frozen crabs after six months from

the initial venture.

Initially Kaynra will establish a farming plant of 40 bigha land at Ghumatoli in Mahashkhali. The

main reason behind selecting Ghumatoli is that water salinity is very good in there. We will

have enough land to fatten around 115,000 crabs by the end of third year of our business

Office Equipment

Computer-Office-------------------------1

Cabinet-------------------------------------2

Chair & Sofa (executive chair, double seated sofa, guest chair)

Table-------------------------------------- 3

Air Conditioner---------------------------1

Fans----------------------------------------2

Personnel Required:

There are two departments working in Kaynra: Production and Sales and promotion. But the

CEO is the one who manages both the departments. Under the production manager there is an

accountant, his assistant and labors for the processes. The labors have to be hardworking.

Under the sales and promotion manager, there is another account, his assistant and labors.

Table 1: Personnel requirement chart

Position No Position

CEO

Production Dept Sales & Promotion Dept

Manager 1 Manager 1

Labor(full time) 20 Accountant 1

Mechanic(part time) 1 Assistant 1

Security 4 Staff 6

Security 4

Subtotal 26 Sub total 13

Background of entrepreneurs:

Name Degree Concentration

Ahsan Uddin Sharif Bba in North South University Marketing (Minor in

International Business)

Muktadir Irtiza Miraj Bba in North South University Marketing & International

Business

Shahriar Rashid Bba in North South University Finance & Accounting and

Human Resource Management

Farzana Afroze Zerin

Bba in North South University Finance & Accounting (Minor in

Marketing)

Rockybul Hasan Bba in North South University Finance & Accounting and

Human Resource Management

V. Production Plan:

Manufacturing Process

As we our main purpose of the business will be fattening the crabs, so we have to concentrate

more on the crablets which will be considered as our raw materials. We will collect the crablets

from the local distributors, which will be weighing on an average 180-200 grams.

Food

production

Mud crabs

feed on

phytoplankton and zooplankton. The first step to phytoplankton culture is obtaining an

algal starter from laboratories or institutions that are selling them.

Chlorella, Nannochloropsis, and Tetraselmis are the common algae. We start culturing

them in one-liter capacity bottles. When the phytoplankton has bloomed and the density is

3 to 5 x 105 cells/ml, we transfer them to ten-liter carboys. Upon reaching the same

density, they are transferred to a 0.5 to 1 ton- tank where they are allowed to bloom more.

In culturing phytoplankton, the water temperature is maintained from 20-25 °C for indoor

culture and good aeration is provided to give enough supply of carbon needed for plant growth.

And filtered seawater with a salinity of 25-30 ppt is used for the culture and sterilize all the

containers after use. Also, for bigger culture, urea (21-0-0) and ammonium phosphate (16-20-0)

is used to supply the essential nutrients needed by the algae.

Fattening pond readying

Ponds specific for fattening have to be at least 1 meter deep. 1 Bigha or 40 square meters of

land is used for a single pond. Kaynra is using 20 ponds round the year in different time

periods to keep production steady. These ponds are readied before every harvest. The sides

are partitioned with bamboo with up to 20 centimeters underground. Lime is applied to

control the alkalinity of the water. PH level is kept between 7 and 8. Manure is used on the

ponds on the basis of 500 Kilograms of cow dung, 20 Kilograms of Urea and 10 Kilograms

per Hector. Salinity level is maintained between 10-12 PPT.

Element Level

Salinity 10-22 PPT

Temperature 22-28

Degrees

Oxygen >4-8mg/liter

CO2 0.04-10

mg/liter

PH 6.5-8

Ammonia <0.02

mg/liter

Nitrate 0.1 mg/liter

Crab fattening

The crablets weighing 180-200 grams are stored in the fattening ponds of 40 square meters

at a density of 2 per square meter. Though denser fattening is possible, this provides better

growth. Using a smaller density will result in a wastage of space. Proper feeding with 10%

of body weight takes about 20-25 days for the crabs to reach full size. Using different ponds

for male and female and proper feeding eliminates cannibalism among the crabs. Measures

are taken to prevent viruses and other diseases. Chlorinated water is used in the ponds.

Capturing and Transport

When the crabs are full grown, they are captured. Whole ponds are captured at once. Their

claws are tied on the spot and they are brought to the work area for cleaning and packaging.

They are carefully packaged into plastic baskets so that too much pressure is not put on

them. 25 Kilograms of crabs are packed into each basket. These baskets are transported to

the sales and promotion office in Dhaka. Transportation is usually done during night. The

temperature at that time is better suited for crabs and mortality rates for transportation are

drastically reduced.

Export

After sending the consignment from the farm, it is received in Dhaka office in next day

morning. Then the goods are sorted as per order of the buyer. Certain grading systems are

followed to sort the crabs. Then they are packed using the preferred packaging instructed by

the buyer. For packaging option plastic box, foam box and bamboo boxes are used.

After finalizing the packing, the consignment is sent to the airport using pick-ups. It is

received the product there necessary actions taken for the shipment procedure including

duty, loading etc.

After receiving the shipment, the client will inform about the mortality rate and then the

sales figures are adjusted

Frozen crabs are brought into production after six months from the initial operation. The crabs

are taken to the freezing plan in the same manner as in case of live crabs. They are graded and

frozen in blast freezers in both plate and IQF formats. Then they are put into freezer containers

and shipped to the countries using sea.

The crablets are marketed almost in the same way as live crabs.

Physical Plant

We are providing a sketched plant layout just for the understanding convenience below:

Machinery and Equipment:

Generator

Ultraviolet Ray Machine

Heater

Pump Machine

Oxygen Pump

Raw Materials:

Our raw materials will primarily be the crablets. Because Initially our business will be

fattening the crabs & then export them. So as far as it is not concerned with the crab breeding

process, we have to rely on the crablets & rear till the actual size obtained to be sold.

VI. Marketing Plan

Pricing

In other words, Kaynra will follow competition-based pricing approach. The

demand for mud crabs is found to be so high that this strategy will successfully capture

a certain share of the market without compromising the price. Kaynra’s pricing strategy

will vary according to the price charged by the competitors. There is a trend of

fluctuations in the price of crabs in global market. As a result, we will fix the price of

crabs according to the current global pricing trend. However, we have a intention of

keeping our price stable as long as we can.

Distribution

The existing distribution channel consists of 6 intermediaries each of which gets a

very small portion of the selling price as profit. The intermediaries include fisherman,

arotder (wholesaler), bapari (middleman), and finally exporter who makes the bulk of

the profit. On the other hand, Kaynra has a competitive edge regarding distribution

channel by undertaking direct marketing channel which eliminates all the

intermediaries. It has its own distribution system so that the business can deliver the

crabs directly to the buyers.

Promotion

In order to allocate promotion budget, KAYNRA will abide by percentage-of-sales

method. A promotion budget of 10 percent of sales has been allocated for promotion

budget. As our sales increases, KAYNRA will attract new clients and capture new

markets. Consequently, additional promotional activities will be carried out which would

increase the promotional budget. Since the customers of KAYNRA consist of buyers, the

business will adopt integrated direct marketing in order to promote its crabs. The

business will send brochures through fax and e-mails, have its own website where orders

can be taken online, and contact its clients through telephone or e-mails to maintain a

profitable client-producer relationship. In addition, Kaynra’s crabs will be advertised over

internet through international web portals like www.alibaba.com and www.ecplaza.net. It

will also advertise its product through business magazines that are sold internationally.

KAYNRA will also collaborate with the local shrimp companies in order to use the

existing marketing channels to attract buyers. As a business promotion tool, KAYNRA

will attend trade exhibitions organized by Export Promotion Bureau. Bangladesh Export

Promotion Bureau publishes a directory of exporters to foreign countries. KAYNRA will

collaborate with BEPB to get listed in the directory which will help attract more buyers.

Product Forecast

Kaynra’s future prospect regarding crabs would be breeding crablets to illustrate a

chain of crab production with own facilities. Another vision in suspense would be

revealing by introducing different species of crabs through product R&D.

Controls

The possessors of Kaynra will have effectual control over the whole operation from

production till the export function. It will not be possible for any of the owner to stay

consistently on the production plant. So a weekly report will be taken by all of the

members of the ownership from the production manager. Owners will be present in all

other official dealings all the time. So the direct response to the official matters will

reflect a clear control over the administrative structure.

VII. Organizational Plan

Form of ownership

Kayran is a partnership business formed under the Partnership Act 1932. All the partners will

equally contribute the investment amount & the profit will also be distributed equally to all the

shareholders. For details, Please follow the contract deed.

Identification of partners

P r o f i l e

An enthusiastic and goal-oriented personal with mantle of innovation. Able to work under strenuous situation and meet the deadline. Have the high degree of communication skill and my workaholic attitude is proverbial to everybody. Proven record of setting the ball rolling without waiting and can cater to the emergency by means of belongingness.

C a r e e r O b j e c t i v e

To flourish my career in my own company where I can translate my acumen and potentiality into making significant contribution towards the growth of the organization.

W o r k E x p e r i e n c e

1. Chancellor

English Learning Centre

Location : Uttara.

Tel : 8919871

Position Held IELTS tutor.

Job responsibilities

Demonstrating tips & techniques regarding students’ problem & building communication skills among them.

Apt#1B,Plot#44,Road#18,Uttara,

Dhaka-1213

MUKTADIR IRTIZA MIRAJ

Name of the degree

Name of the institute

SessionConcentration/

Background

Bachelor of Business Administration

North South University, Dhaka

2005 – contd.

Marketing &

International Business

Higher Secondary Certificate (HSC)

Govt. Commerce College,Chittagong

2003 – 04,

ChittagongCommerce

Secondary School Certificate (SSC)

Chittagong Collegiate School,Chittagong

1998 – 2003,

Chittagong Science

In My BBA So far I have taken these related courses:

1. Accounting Principles 2.Business Statistics

3. Business Law and Ethics 4.Managerial Accounting

5. Principal of Economics 6.Business Communication

7. Organizational Behavior 8.Marketing Management

9. International Business 10.Consumer Behavior

11. Production Management

C o m p u t e r s k i l l s

- MS Office (MS Word, MS Power Point, MS Access, MS Excell) - SQL Server, Database Management System in Visual Basic.

E x t r a c u r r i c u l a r A c t i v i t i e s

Have competed in an Advertising Competition titled ‘PROMOLOGIC’.

November 2007, North South University, Dhaka.

Personal Information

- Father’s name : Md. Imam Uddin

- Mother’s name : Minu Momtaz.

- Sex : Male

- Date of birth : 21st March, 1987

Curriculum Vitae of

Shahriar Rashid

Objective :

Contribute ownself with the business of “Kaynra Private Ltd.” in such a way so that in near future it can become one of the top crab exporting farm of Bangladesh and also become well known beyond our national boundary.

Educational Background :

I have completed 7th Semester of my Bachelor of Business Administration from North South University. Now my 8th semester is continuing and willing to complete graduation in 2009.

1st Major: Finance & Accounting

2nd Major: Human Resource Management

Related Courses:

Entrepreneurship, Business communication, Organizational behavior, Intermediate accounting, Human resource management, Human resource planning, Environmental studies, English reading and writing courses, Computer information systems and many others.

Completed O level and A level from Master Mind International School

House No - 18, Road No - 5House No - 18, Road No - 5

Dhanmondi, Dhaka - 1205Dhanmondi, Dhaka - 1205

Bangladesh.Bangladesh.

Phone: 053049030Phone: 053049030

Cell: 013-053049030Cell: 013-053049030

Email: shahriar123Email: shahriar123 @gmail.com@gmail.com

Strengths in: Interpersonal skills

Negotiation skills

Work under pressure

Furthermore quick learner, consistently keeping abreast with new technologies, combined with rare levels of enthusiasm, commitment, and drive; able to work under pressure and adverse situation.

Computer literacy:

General computer operating, under windows 95,98 and XP Capable to work with Microsoft word, Access, Powerpoint, Photoshop,

internet browsing and so on

Also capable of fixing of moderate kind of computer problems

Personal information:

Father Mamunur Rashid

Mother Salma Akhter Jahan

Date of birth 22nd december, 1985

Riligion Islam

Nationality Bangladeshi

Language skill:

Bangla (native)

English

Hindi (verbal)

References:

References would be provided upon request

Signature

Rockyb ul Hasan

Objective To build a career enriched with the capability to adapt different

organizational cultures or environments through the knowledge I have gained

in my educational life and with my honesty, punctuality and effective

communication skills as well.

Education

Skills and

Bachelor of Business Administration (BBA)

(Continuing the 7th semester and about to complete graduation within November 2010)

Major: Finance, Minor: Accounting,

North South University, Bangladesh

Higher Secondary School Certificate

H.S.C-2005, Ispahani Public School & College, Chittagong

Group: Commerce, CGPA: 4.2.

Secondary School Certificate

S.S.C- 2003, Ispahani Public School & College, Chittagong

Group: Humanities, CGPA: 4.13.

Leadership: Have the leadership skills to influence positively the members in a

East Nasirabad, 1206(by lane) Zakir Hossain Road, Chittagong

Telephone: 031-659155

Capabilities group effort. Led many research works conducted for different courses.

Language: Proficiency in reading, writing and speaking in Bengali, English.

Adaptability: Adapt easily in new environment, concept and responsibility.

Presentation: Possess effective presentation skills (multimedia, slide, and oral)

Communication: Basic understanding of writing business letters, memos and

proposals.

Coordination: Able to coordinate and work effectively in groups.

Stress management: Able to work in a strong and demanding corporate

environment.

Computer: Able to operate MS Word, MS Excel, MS power point, SPSS and very

skillful in browsing internet.

Personal Information's

Date of Birth – 06.12.1986 Nationality – Bangladeshi

Religion – Islam

Permanent Address – East Nasirabad, 1206(by lane) Zakir Hossain Road, Chittagong

Father – Abu Zafar

Mother – Runa Zafar

Curriculum Vita

Residence: 157, Journalist Housing, Mirpur-11, Dhaka-1216.

Mailing Address: c/o Mr. Mostafa Kamal Majumder,

157, Journalist Housing, Mirpur-11, Dhaka-1216.

Phone: +880-02-052515030, +880-666-052515030

Cell phone: +880-052-515030.

Email: fxzerin@yahoo.com

Farzana Afroze Zerin

OBJECTIVE

A position that will lead the partnership of crab firm.

EXPERIENCE

Working in The Independent, a leading English daily in the country, as a contributor since April 20, 2007.

JOB DESCRIPTION

Gathering news and views from different sources, writing features on national and international events.

EDUCATIONAL BACKGROUNDS

Completed 8th Semester on Bachelor of Business Administration from North South University. Now I am in 9th semester and wish to complete graduation in 2009.Major: Finance & Accounting

Minor: Marketing.

Related Coursework

Intermediate Accounting, Managerial Accounting, Business Communication, Financial Management, Human Resource Management, Production Management, Organizational Business, International Business, Applied Mathematics, Applied Statistics, Microeconomics, Macroeconomics, Advanced Composition, Computer & Information System, Environmental Science etc.

Completed Higher Secondary Certificate with GPA 4.70 under Dhaka Board from SOS Hermann Gmeiner College in the year 2004.

Completed Secondary School Certificate with GPA 4.63 under Dhaka Board from Ideal School And College in the year 2002.

MEMBERSHIP

Member & Achieve Manager of NSUYES

(North South University Young Entrepreneurs Society).

COMPUTER LITERACY

Operating System 98/2000/XP

Software Applications: Microsoft Access, Excel, Power Point, Outlook, Explorer, Photoshop & Internet Browsers.

Extra Curriculum Activities

Volunteer: National Career Fair-2007.

Contributor: The Accolade (Newsletter, NSUYES).

AREAS OF INTERESTS

Introduce to new people Reading Book, Singing, and Listening Music.

PERSONAL INFORMATION

Father : Mostafa Kamal Majumder

Mother : Rehana Kamal

Date of Birth : November 11, 1987.

Marital Status : Single

Religion : Islam

Nationality : Bangladeshi

References

Personal and professional References gladly furnished upon request.

SIGNATURE

Authority of principals

Name Designation

Ahsan Uddin Sharif CEO

Muktadir Irtiza Miraj Managing Director

Shahriar Rashid Managing Director

Rockybul Hasan Managing Director

Farzana Afroze Zerin Managing Director

VIII Assessment of Risk

SWOT Analysis

Strength

- Practice of Scientific method.

- Existence of dedicated breeding farm.

- Strict quality control.

- Strong preventive measures against diseases.

Weakness

- Limited production capability.

- Transport delays may result in loss of

shipment.

Threats

- Lack of flights available to destination

countries.

- Natural disasters.

- Outbreak of diseases.

Opportunities

- Nonexistent bred crablet in Bangladesh.

- Low mortality rate.

- Better size and quality of products.

- Incorporating newer and better

technologies in our processes.

CONTINGENCY PLAN

- In every 10 years there is a natural calamity in Bangladesh and the private insurance

companies are unwilling to insure the fisheries industry. As a result, Kaynra had to come

up with its own plan. Kaynra has a certain amount of reserve money to use as provision

for disaster.

- Diseases are a major risk in the crab market. Special precaution is taken to tackle the

problem. The water used in the ponds is chlorinated as a preventive step against

diseases. The mother crabs are washed in a solution of formalin to disinfect them. A

disease free environment is hard, but not impossible to maintain.

- Another major risk involved is inflation. The price at which an agreement has been

signed may change over time due to inflation. That is why we have decided to do

agreements taking the conservative pricing strategy in mind as well.

- In case of low incidental production, the crablet market will be compromised and

production will shift towards the frozen crab market due to higher margin in the frozen

crab.

- One of the major risks Kaynra will run under is transport delays. In order to counter this

problem we will have a long term business agreement with a transportation company

named MASTER TRANSPORT & TRADING AGENCY which is a very renowned transport

company owned by one of our partners. The partner will make sure that the transport

we use remains fit and we have enough transports for backup purpose.

Kaynra

Pro Forma Income Sheet

Three Year Summary

  Year 1 Year 2Sales Live Crab 39,690,000.00 59,535,000.00Cost of Goods Sold 15,079,385.00 27,000,577.00Gross Profit 24,610,615.00 32,534,423.00

Operating Expenses Office Rent 220,000.00 242,000.00Marketing Expenses 4,373,800.00 5,025,981.00Salaries 770,000.00 847,000.00Utilities & Other 240,000.00 260,000.00Transport 450,000.00 542,605.00Conveyance 245,000.00 302,500.00Web Maintanance 21,000.00 26,400.00Depriciation 10,840.00 12,840.00Baskets 28,350.00 40,956.30C&F Charge 630,000.00 831,600.00Freight 12,600,000.00 16,632,000.00Ammortization of Organization cost 42,440.00 42,440.00Provisions for disaster-damage 2,494,800.00 3,286,899.00Miscellaneous 360,000.00 390,000.00Total Operating Expenses 22,486,230.00 28,483,221.30

Profit Before Taxes 2,124,385.00 4,051,201.70Taxes 0 0Net Profit After Taxes 2,124,385.00 4,051,201.70

Kaynra

Pro Forma Balance Sheet

  Start Up Year 1 Year 2

Assets Current Assets :Cash 350,000.00 6,973,771.00 9,050,000.45Prepaid Rent 100,000.00 100,000.00 100,000.00Inventories 204,000.00 664,020.00Total Current Asset 450,000.00 7,277,771.00 9,814,020.45 Fixed Assets :Organization cost 213,000.00 213,000.00 169,760.00Less: Amortization 42,440.00 42,440.00Total 213,000.00 170,560.00 127,320.00Land 6,000,000.00 6,000,000.00 6,000,000.00

Building 307,000.00 307,000.00 307,000.00Less: Accumulated Depriciation - 35,500.00 51,000.00Total 307,000.00 271,500.00 254,000.00Furniture (farm) 36,500.00 36,500.00 36,500.00Less: Accumulated Depriciation - 4,460.00 8,920.00Total 36,500.00 32,040.00 15,080.00Furniture(office) 98,500.00 98,500.00 98,500.00Less: Accumulated Depriciation - 13,840.00 27,680.00Total 98,500.00 84,660.00 58,320.00Machinery-Farm 395,000.00 395,000.00 395,000.00Less: Accumulated Depriciation - 57,700.00 115,400.75Total 395,000.00 337,300.00 254,600.00Total Fixed Assets 7,050,000.00 5,382,214.00 11,349,781.75Total Assets 7,500,000.00 12,659,985.00 21,163,802.20     

Three Year Summary

Start Up Year 1 Year 2

Liabilities & Owners' Equity Current liabilities :Salaries Payable 0.00 70,000.00 77,000.00Taxes Payable 0.00 0.00 0.00Rent Payable 0.00 30,000.00 32,000.00Marketing Expenses Payable 0.00 415,800.00 547,816.50Conveyance Payable 0.00 25,000.00 27,500.00 Total 0.00 540,800.00 684,316.50 Long Term Liability :Provisions for Disaster-Damage 0.00 2,494,800.00 3,286,899.00  Total Liabilities 0.00 3,035,600.00 3,971,215.50

Owners' EquityCapital; Ahsan 1,500,000.00 1,500,000.00 1,500,000.00Capital; Irtiza 1,500,000.00 1,500,000.00 1,500,000.00Capital; Shahriar 1,500,000.00 1,500,000.00 1,500,000.00Capital; Rockyb 1,500,000.00 1,500,000.00 1,500,000.00Capital; Farzana 1,500,000.00 1,500,000.00 1,500,000.00Total 7,500,000.00 7,500,000.00 7,500,000.00Retained Earnings(allocated in the share of capital)

0.00 0.00 6,259,885.00

Net Profit(current Year) 0.00 2,124,385.00 3,432,701.70 Total Owners' Equity 7,500,000.00 9,624,385.00 17,192,586.70

Total Liability & Owners' Equity 7,500,000.00 12,659,985.00 21,163,802.20

Kaynra

Pro Forma Balance Sheet

Three Year Summary

Cash Flows from Operating Activities Year 1 Year 2

Net Income 2,124,385.00 4,051,201.70

Changes in Accumulated Depriciations: Building 25,500.00 25,500.00

Furniture 4,460.00 4,460.00

Furniture(office) 13,840.00 13,840.00

Machinery 57,700.00 57,700.00

Ammortization of organization cost 42,440.00 42,440.00

     

Taxes Payable 0.00 0.00

Salaries Payable 70,000.00 7,000.00

Rent Payable 20,000.00 2,000.00

Marketing Expenses Payable 415,800.00 132,016.50

Conveyance Payable 25,000.00 2,500.00

Prepaid Rent 0.00 0.00

Inventory (204,000.00) (154,000.00)

Financing Activity Provisions for disaster 2,494,800.00 992,099.00Net Increase In Cash 5,089,925.00 5,176,757.20

APPENDIX

APPENDIX I: Organogram…………………………………………………………………………………………………………..

APPENDIX II: Trade License……………………………………………………………………………………………………….

APPENDIX III: Business Contract Paper……………………………………………………………………………………….

APPENDIX IV: Other certificates…………………………………………………………………………………………………..

APPENDIX V: Land Acquisition Papers……………………………………………………………………………………….

APPENDIX VI: Brochure…………………………………………………………………………………………………………….

APPENDIX VII: Price List from Suppliers……….....………………………………………………………………………

APPENDIX VIII: Price Quotation...…………………………………………………………………………………………………

APPENDIX IX: References………..…………………………………………………………………………………………………..

Appendix- I

Appendix- III

CEO

Manager(Production)

Office Accountant

Assistant Accountant

Operations Supervisor

Labors (Field)

Labors (Packaging)

Security Supervisor

Security Personnel

Manager(Sales & Promotion –

Dhaka)

Office Accountant

Assistant Accountant

Operations Supervisor

Labor (Sorting & Packaging)

Security Supervisor

Security Personnel

Manager(Sales & Promotion –

Chittagong)

Office Accountant

Assistant Accountant

Operations Supervisor

Labor (Sorting & Packaging)

Security Supervisor

Security Personnel

Partnership Deed

Ahsan Uddin Sharif (Omi) son of M. Siraj Uddin Sharif- 1st party/PartnerHouse# 09, Lane# 07, Ward# 08, Purbachal Road, North Badda, Dhaka-1212.

Muktadir Irtiza Miraj son of Md. Imam Uddin- 2nd party/PartnerPlot# 44, Road# 18, Sec# 07, Uttara, Dhaka-1213.

Shahriar Rashid son of Mamunur Rashid- 3rd party/partnerHouse#12, Road# 03, Dhanmondi, Dhaka- 1212.

Md. Rockyb ul Hasan son of Abu Zafar- 4th party/ partnerHouse# 21, Road# 02, Nikunja-02, Dhaka- 1212.

Farzana Afroza Zerin daughter of Mostafa Kamal Majumder- 5th party/ partner157, Journalist Housing, Mirpur-11, Dhaka-1216.

Hereby declaring to form an equal partnership business under the Partnership act 1932, titled Kaynra, which will be situated at Ghumatoli in Maheshkhali, Cox’sbazar. This business will be involved in crab fattening and exporting. All the investors will have an equal share of 20% on the profit. The initial investment of 75 lac will also be provided by the investors (15 lac each).

Terms & Conditions:1. All the investors will be affiliated with the operations of the business.2. We also agree to meet in general body meeting after every two weeks.3. There will be joint accounts in several banks and no one will have individual access to

accounts.4. In case of any partner’s inability to participate, his successor may take control of his

shares and the partnership will continue with the previous deed.5. All decisions will be taken democratically.6. The CEO will be elected in a democratic order from the owners.

7. The CEO will receive a pre determined salary for his/her service to the business along with profit.

8. If the business requires additional investment it can be provided by the consent of the partners.

9. If there is any misunderstand among the parties, discussion of the majority consent will be considered. Any of our member wants to withdraw the partnership s/he must be informed us before three months.

Considering all the information & conditions stated above we, all the partners consciously do agree with the deed.

Spectators:

Signature of the owners

Ahsan Uddin Sharif Muktadir Irtiza Miraj

Shahriar Rashid Rockyb ul Hasan Farzana Afroze Zerin

Appendix- IV

CERTIFICATES NEEDED

A. Business incorporation 1. Trade license(Issued by the municipality)B. Export license (Issued by Export Registration

Bureau)

Required documents for export lisence:

1. Trade license2. Bank certificateC. Frozen food export license (Issued by BFDC)

Required documents for export lisence:

1. Trade license2. Export certificate3. Deed of agreement with BFDC4. Quality Control authorization

D. Other certificates for exporting1. GSP2. HACCP3. Other certificates varying from country to country

Appendix- V

First Party Second Party

Mr. Imam Uddin 1. Ahsan Uddin Sharif2. Muktadir Irtiza Miraj3. Shahriar Rashid4. Rockyb ul Hasan5. Farzana Afroze Zerin

The first party demands to sell the land on 60 (sixty) lac taka cash to the second party. The second party agrees to possess the land on the demanded amount.

Spectators:

Signatures:

First party Second party

__________ ______________ _________________Imam Uddin Ahsan Uddin Sharif Muktadir Irtiza Miraj

______________ _________________Shahriar Rashid Rockyb ul Hasan

_______________Farzana Afroze Zerin

Appendix- VI

Our business name is “Kaynra Private Limited”. The core activities of our business would be fattening and exporting crabs.

Kaynra (Pvt) Limited

Phone: (02)8916083-5Website: www.kaynra.org

Plot# 8 Road# 12, Sec# 10,Uttara Model Town, Dhaka- 1230

KAYNRA Private Limited.

Male

XXL (500g+) $ 10.2/kg

XL (400g+) $ 9.0/kg

Price List

Appendix – VII

KAYNRA Plot# 8, Road# 12, Sec# 10,Uttara Model Town, Dhaka- 1230 (02)8916083-5 www.kaynra.com

Price list for crablets

Size Price

180-200gms 200tk/kg

120-150gms 120tk/kg

Sources: all the information’s are collected from local wholesalers.

Contacted person: 1. Mr. Biplob (local wholesaler)

Al-Kaderia Hatchery

Hatchery Zone, Cox’s Bazaar

KAYNRA Plot# 8, Road# 12, Sec# 10,Uttara Model Town, Dhaka- 1230 (02)8916083-5

www.kaynra.com

To whom it may concern

Dear Sir

Sub: Export price quotation for crabs.

We are one of the major crab exporters from Bangladesh. We are the pioneer in scientific crab farming in Bangladesh. We ensure highest quality throughout the farming by close monitoring.

We are capable of supplying as per your need and we have expertise in handling big volumes. Approximately we have a production facility of 15 ton which can be extended as per order.

Our price is competitive and reasonable compared to the quality of our crabs. Though it may vary from time to time but we try to maintain stability in our product’s price.

We provide quality packaging and customized packaging as per our buyer’s requirement. We have an option to select from bamboo basket, plastic basket or foam box. Goods are packed 16-17kg per 20 kg capacity box to avoid high mortality. Though there is some mortality rate in the transportation. We accept highest mortality rate than others.

The basic price of different grade of the product is given below.

Male Female

XXL (500g+) $ 10.2/kg F1 (350g+) $ 8.0/kg

XL (400g+) $ 9.0/kg F2 (300g+) $ 6.5/kg

L (300g+) $ 7.7/kg F3 (250g+) $ 5.0/kg

SM (250g+) $ 6.5/kg

Please note these prices are for references only. Unit prices are confirmed upon negotiation and current market price. Price includes all cost excluding freight.

Please place us your order via our website email or telephone. We will take earliest possible measures to fulfill your demand. Normally we take around 1 week to deliver from the date ordered. Final price is depending on the mortality rate received by the buyer.

Please feel free to ask us about any query, we will try our best to satisfy you.

Thanking you

Appendix- VIII

Price list for crablets

Size Price

180-200gms 200tk/kg

120-150gms 120tk/kg

Sources: all the information’s are collected from local wholesalers.

Contacted person: 1. Mr. Biplob (local wholesaler)

Al-Kaderia Hatchery

Hatchery Zone, Cox’s Bazaar