Mgmt 4650 Project – Optional Paper Format

(Cover page with team names, case name, course number and section)

I. Executive Summary (3-4 pages)A. The CaseB. The UpdateC. The Strategy

II. Company Update (4-6 pages)(Make sure sources are identified)

III. Strategic Plan (18-20 pages or more, plus exhibits)A. Company analysis: Mission, Vision, Leadership, Culture.B. Company analysis: product or serviceC. Customer analysis/discussionD. Industry and Competitor analysisE. Strategic Objectives and Recommendations

1. Discussion and analysis in support2. Exhibits in text and Appendix

F. Marketing Objectives and Recommendations1. Discussion and analysis in support2. Consideration of four P’s

G. Financial Objectives and Recommendations(i.e., what will the revenue, cost, net income and cash flowoutcomes be from your Recommendations?)1. Discussion and analysis in support2. Trend analysis and selected ratios3. Pro forma Income Statement, Balance Sheet, Cash Flows in Appendix

H. Conclusion uniting Strategic, Marketing and Financial SectionsI. Appendices

1. Footnotes2. Exhibits in sequence by section3. Financial Statements