MGMT 3850 Entrepreneurship Professor Mike Sexton BLB 170
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MGMT 3850 Entrepreneurship Professor Mike Sexton BLB 170 Library Instructor: Jeffrey Levy Business Collection Librarian August 28, 2013, 7p.m.
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MGMT 3850 Entrepreneurship Professor Mike Sexton BLB 170. Library Instructor: Jeffrey Levy Business Collection Librarian August 28, 2013, 7p.m. Focus: Restaurants & Casual Dining Industry. Image courtesy of all-free-download.com. Keys to sleuthing industries & companies. NAICS Code SIC Code. - PowerPoint PPT Presentation
Transcript of MGMT 3850 Entrepreneurship Professor Mike Sexton BLB 170
MGMT 3850Entrepreneurship
Professor Mike SextonBLB 170
Library Instructor: Jeffrey LevyBusiness Collection Librarian
August 28, 2013, 7p.m.
Focus: Restaurants & Casual Dining Industry
Image courtesy of all-free-download.com
INFORMATION TYPES, FORMS, AND SOURCES
[This template is courtesy of USC Marshall School of Business, Crocker Library]
Information Type Form Types Suggested Sources
Industry—structure, market share, trends, innovations, environment
Articles from trade, business, and general press; tables; reports; case studies; books
Business Insights: Global (easiest); Hoover’s Online; Lexis-Nexis-Statistical; periodical databases: ABI/Inform, Business Source Complete, and Lexis-Nexis Academic
Firm Listings; reports; articles; books
Business Insights: Global (easiest); Hoover’s Online; Lexis-Nexis-Statistical; periodical databases: ABI/Inform, Business Source Complete, and Lexis-Nexis Academic
Consumers and other customers—e.g., spending by demographic groups search behavior, media habits, product usage
Tables; reports; articles; books Business Insights: Global (easiest); Hoover’s Online; Lexis-Nexis-Statistical; periodical databases: ABI/Inform, Business Source Complete, and Lexis-Nexis Academic
Media—costs, usage, spending, media selection and substitution, trends
Tables; reports; articles; books Standard Rate & Data Service (SRDS); periodical databases: ABI/Inform, Business Source Complete, and Lexis-Nexis Academic
E-commerce and Internet Tables; reports; articles; books Periodical databases: ABI/Inform, Business Source Complete, and Lexis-Nexis Academic
Country information Tables; reports; articles; books World Fact book (CIA); Country Commercial Guides (U.S. Department of State); Periodical databases: ABI/Inform, Business Source Complete, and Lexis-Nexis Academic
Keys to sleuthing industries & companies
• NAICS Code• SIC Code
Your Industry Codes• NAICS = North American Industry Classification System.• Source: Bureau of the Census.
• Purpose: to use a # to classify an industry.• Google “NAICS codes”• Make sure you click on the Census.gov site.• SIC codes are an earlier version.• SIC codes have the same purpose.• SIC codes are still used. That’s why you need to know
both codes.• Google “SIC codes” & click on the OSHA.gov site.
Step One: NAICS code
Step Two: Find SIC Code
We’re ready to start now
• NAICS Code: 722511
• SIC Code: 5812
Databases• Industry & Company Data
o Hoover’s Onlineo Business Insights: Global
• Articleso ABI/INFORMo Business Source Complete (includes SWOT
analysis)• Other Resources
o Go ahead & explore other databases & the Web
Start with Hoover’s Online
.
Business Insights
Business Source Complete
• Articles• Industry reports• SWOT analysis for many industries
SWOT Analysis is on Business Source Complete
Other Resources• Use the database subject menu on the Libraries’ home page,
www.library.unt.edu
• Do a Google.com search. There are several free sites. Type in your NAICS or your SIC code.
• Some Internet examples:o www.census.govo referenceforbusiness.como ventureline.como barchart.como usbizdata.como osha.govo business.highbeam.como businesswire.com
Jeffrey LevyBusiness Collection Librarian
Government Documents DepartmentWillis LibraryRoom 323
