MGMKT 430-01 Syllabus Fall 2014-2

8/11/2019 MGMKT 430-01 Syllabus Fall 2014-2

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KELCE COLLEGE OF BUSINESSPITTSBURG STATE UNIVERSITY

CONSUMER BEHAVIOR

Dr. Eric Harris

Fall 2014MGMKT 430-01 (face-to-face course)

Credit Hours: 311:00-12:15

Tuesday, ThursdayRoom 224

Instructors Contact Information

Office: 110 Kelce Hall

Telephone: (620) 235-4575E-mail:[email protected]

Office Hours

I will be available to meet with students regarding class issues during the hours of8:30-10:30 and 1:00-4:00 on Tuesday and Thursdays. I ask that you set anappointment to see me if possible. There is a sign-up sheet at the front desk of Room110. Please note that as Chair, I do attend a number of meetings throughout the weekand I am called out of the office frequently. I will attempt to keep disruptions to myoffice hours to a minimum. If you cannot see me during those times, please contact medirectly for arrangements.

PSU Catalog Description

Consumer behavior theories and models; internal influencing forces of needs,motivation, perception, learning, attitudes, and personality; external influencing forces ofdemographics, culture, social class, family, reference groups, and marketingcommunication.

Prerequisites

MGMKT 330 Basic Marketing & PSYCH 155 General Psychology.

Required Textbook(s) or Other Student Provided Materials

CB6sixth edition, Authors: Barry Babin and Eric Harris (Cengage-4LTR Press).There is a valuable website for materials related to the book at the following website:http://4ltrpress.cengage.com/cb/ .more detail will be given in class. This is a new edition
mailto:[email protected]:[email protected]:[email protected]://4ltrpress.cengage.com/cb/http://4ltrpress.cengage.com/cb/http://4ltrpress.cengage.com/cb/mailto:[email protected]


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this year and there are online resources that the students may use with the purchase ofthe text.

Course Objectives/ Learning Outcomes

The objective of the course is to ensure that students learn the basic concepts ofconsumer behavior and how they are applied in the consumer and business/marketingsettings. These concepts include those listed in the catalog description (consumerbehavior theories and models; internal influencing forces of needs, motivation,perception, learning, attitudes, and personality; external influencing forces ofdemographics, culture, social class, family, reference groups, and marketingcommunication.)

The goals of the class include:

Students should be able to apply consumer behavior concepts to consumer

and/or business situations in both personal and professional situations.

Students should be able to understand the influence of internal and externalinfluences on consumer behavior.

Students should be able to utilize an ethical framework when approachingconsumer behavior topics in both personal and professional settings.

Ethical issues pertaining to consumer behavior and the practice of marketingmanagement are also covered. Topics include issues such as: subliminal advertising,manipulative tactics in persuasion, and the use of stealth marketing. Consumermisbehavior topics such as retail borrowing, illegal consumption ofvarious goods,drinking and driving, may also be covered.

Course Outline

(Note: this outline is tentative and may be altered at the instructors discretion. Specificdates t .b.a.). In general, the course will follow the outline of the textbook, including thefollowing:

What is CB and why should I care?Value and the CB Value FrameworkConsumer Learning: PerceptionComprehension, Memory, and Cognitive LearningMotivations and EmotionsPersonality, Lifestyles, and the Self-Concept

Attitudes and Attitude ChangeConsumer CultureMicrocultureGroup Influence


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Consumers in SituationsDecision Making IDecision Making IIConsumption to SatisfactionConsumer Relationships

Consumer MisbehaviorMarketing Ethics, Misbehavior, and Value

Teaching Methods

This course is lecture-based. Class meetings will feature formal as well as informal,interactive lectures/discussions on a variety of consumer behavior topics. Students areresponsible for all the assigned material as well as being prepared when called upon inclass. All students are encouraged to ask questions and state their opinions on thesubject matter. The content of this course necessitates a careful reading of thetextbook.

Course Attendance Policy

Students are expected to attend class regularly. Because students are aware ofscheduled class periods prior to enrolling in class, it is expected that schedulingconflicts will be minimal. Because missed quizzes cannot be made up, it is stronglyrecommended that students do not miss class. Obviously, the learning process isfacilitated by regular class attendance. Furthermore, much of the information on examswill come from class meetings, and for this reason, regular attendance is crucial.The instructor will take roll regularly.

*Unexcused absences will result in a deduction of ten (10) points from the participationpoints (see below) for every unexcused absence beyond three.

Classroom Conduct Policy (Please note Kelce Code of Conduct in this syllabus)

Classroom Respect and Courtesy Policy

In response to the recent trend toward declining classroom courtesy and disrespect ofclassmates and professors, we have adopted a classroom respect and courtesy policydesigned to maximize the potential for learning within the classroom with minimaldisruptions. This policy is similar to other policies found in the Kelce College ofBusiness. This policy is enforced so that the learning experience may be as efficientand effective as possible.

** The overriding assumption is that the student has enrolled in the course, has paid thefees for the course, and wants to learn.


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Rules of common courtesy will apply in this class. The minimum courtesy requirement isthat students refrain from disturbing the class by disrupting other students or theprofessor.

The Following Will Be Considered Violations of Classroom Respect and Courtesy:

1. Tardiness

2. Sleeping in class

3. Talking or distracting fellow students or the instructor during class meetings.

4. Walking out during lectures.

5. Disturbing fellow students in any other inappropriate way (e.g., passing personal

notes, making distracting noises, using cell phone, reading newspaper in class,etc).

6. Inappropriately using laptops during class, including surfing non-class relatedmaterial or websites during class. (i.e., surfing must be class-related only)

7. Excessively disrupting the professor during lectures.

8. Any disruption during quizzes or exams as determined by the professor.

*At the discretion of the professor, courtesy disruptions (listed above and otherwisedetermined by the professor) will result in a deduction in class participation points,dismissal from the class meetings, and/or official dismissal from the course.

Course Evaluation Methods*

Four exams will be given throughout the semester. In addition, students will be requiredto complete a number of homework assignments. Quizzes will also be given throughoutthe semester.

Process for Evaluation:4 tests @ 100 points each 400

Quizzes (15 @ 10) 150

Participation 75

Assignments 75

Total Points 700


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Grading System: Final grades will be determined on a points system according thefollowing scale. This scale will be followed precisely. Grades will NOT be based on finalpercentage earned in class. The instructor will not consider arguments such as 89.6%should be an A, etc.

**On occasion, there are issues with the percentages presented in CANVAs.Please remember that final grades are based on POINTS and not

PERCENTAGES**

Grading Scale: A = 630700B = 560629C = 490 - 559D = 420489F = 0 - 419

Students with Disabilities

If a student has a physical disability they should see Equal Opportunity/AffirmativeAction in the Equal Opportunity Office, 218 Russ Hall, (235-4189) in order to requestaccommodation (www.pittstate.edu/office/eoaa). If a student has learning disability, thestudent should consult the Center for Student Accommodations(www.pittstate.edu/office/counseling/center-for-student-accommodations.dot). If thestudent has both physical and mental disabilities, the student may see both offices andthey will work together on providing accommodations. We will work to ensure that allreasonable and necessary accommodations are met. This information is repeated, andupdated as necessary, on the syllabus supplement link at the bottom of this syllabus.

Academic Misconduct Policy

Academic dishonesty, misconduct, or disruption constitute major violations ofprofessional and university ethics and are not tolerated at PSU. Misconduct anddishonesty violations include, but are not limited to, obtaining exams without instructorsknowledge, sharing of exams answers or providing material input on other individualefforts, and plagiarism of any material. Academic misconduct or dishonesty isinconsistent with membership in an academic community. The instructor reserves theright to fail any student for the class, if a student is caught cheating on any required

assignment, exam or quiz (including grades of XF). Please refer to the universitycatalog and the supplemental syllabus link for additional details and policies. Theinstructor will follow these policies.

(Kelce Code of Ethics o n fol low ing p age)


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CODE OF ETHICS OF THE STUDENTS OF THE GLADYS A. KELCE COLLEGE OF

BUSINESSPITTSBURG STATE UNIVERSITY*

THE STUDENTS OF THE GLADYS A. KELCE COLLEGE OF BUSINESS SHALL:

Refrain from class disturbances

Arrive on time and remain until dismissed at all class sessions and to notify instructorsin advance of anticipated absences, late arrivals, or early departures when everpossible.

Turn off cell phones or other electronic devices while in class, unless permission to usethem has been granted.Prepare for and participate in all classes.

Treat fellow students, staff, faculty and administrators with respect.

Prepare assignments and exams honestly.

Avoid plagiarism or unacknowledged appropriation of anothers work in any academicwork.

Refrain from giving or receiving inappropriate assistance.

Dress appropriately, avoiding clothing that is revealing, provocative, or includesoffensive language or visuals. Dress as a professional when appropriate at ceremoniesand interviews.

Respect University property and use resources in the most effective and efficientmanner.

Be fair and constructive in the evaluation of faculty.

Obey the policies, regulations, and laws of the United States of America, The State ofKansas, The Kansas Board of Regents, Pittsburg State University and the Gladys A.Kelce College Of Business .

(*Adapted from the Code of Ethics of Illinois State University)


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Other Policies

Exams must be taken on the date scheduled. The only exception will be for officiallydismissed university functions (e.g., club trips, sporting events, etc.) or instructor

notification through the Office of Campus Life and Auxiliary Services / Accommodations/ Enrollment Management Services, or prior student notification. If the instructor is notnotified prior to test day, or by the end of the day (in emergencies), a zero will bepermanently recorded for that exam. Make-up exams can be scheduled if necessary butthese will be different in format from the original exams, with the same contentcoverage.

Exams.Exams may consist of a variety of questions of various format includingmultiple-choice, true/false, problem solving, and essay. The instructor will collect all testmaterials following an exam. If a student fails to return the test copy or leaves the roomwith a scantron that has answers recorded on it, a zero will be recorded for the exam.

Exam Dates:Exam 1: Thursday, September 18Exam 2: Thursday, October 23Exam 3: Thursday, November 20Final (as scheduled by PSU): Tuesday, December 9

(Any deviation from these dates will be communicated, in writing, to studentsprior to exam date.)

Quizzes.There will be fifteen quizzes throughout the semester that may be announcedor unannounced before the date given. These quizzes cannot be made up unless theinstructor is notified of a need to be absent prior to the given date. The absence mustalso be approved by the instructor.

Assignments.Three homework assignments will be assigned during the semester,each worth 25 points. Details regarding these assignments will be given in class. Allhomework MUST be typed (Words document, etc.) unless otherwise specified.

Homework must be turned in during the assigned class period in order to be consideredon time. Late homework may be emailed in the case of emergencies during the day it isdue (i.e., by 11:59 p.m.). Homework that is received after the due date will be deducted5 points per calendar day late (including weekends).

*The instructor has a mailbox in room 110. Students may, when necessary, turnhomework in to the mailbox. However, students mustobtain a departmentalstamp from the office workers in room 110 that specifies the time and date inwhich the homework was turned in. If the homework in the mailbox does nothave a departmental stamp, no credit will be given for the assignment until the


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student offers proof of the date and time it was turned in. It is the responsibility ofthe student, not Kelce staff members, to ensure that the stamp is received.

Participation:Participation points will be accumulated based on the professorsperception of classroom contributions and behavior. (See Classroom Respect and

Courtesy Policy). It is assumed at the beginning of the semester that students will earnall of these points; however, deductions may occur throughout the semester based onlack of participation, poor attendance, or the courtesy policy.

**The instructor will use a seating chart on this course and take attendance regularly.Students may expect to sign an attendance sheet regularly.

CANVAS: This course will utilize the CANVAS system for course materials,announcements, etc. The instructor will make every attempt to be timely with postingmaterials and grades.

Religious Observances: The instructor will make every attempt to schedule requiredexaminations in view of the customarily observed religious holidays of those religiousgroups or communities comprising the Universitys community. No student will becompelled to attend class or sit for an examination at a day or time that is prohibited byhis or her religious belief. Students are expected to notify the instructor if they intend tobe absent for a class or announced examination due to a religious holiday. Any studentwho anticipates the necessity of being absent from the class due to the observation of amajor religious observance must provide notice of the date(s) to the instructor, inwriting, at least one week before the schedule date.

Important Notes:

**The sale of notes or tapes from this is prohibited. These materials are covered undercopyright and intellectual property laws where applicable.

**The Family Educational Rights and Privacy Act (1974) will be followed in this class:

*The instructor will not discuss the progress of any student with anyone(including parents) without the consent of the student.

*The instructor will not discuss academic progress (including grades) over thetelephone.

*The instructor will not hand back graded materials to friends of students in class.

*The instructor will not email grades to students.

**The instructor will keep all exam materials after exams are given. Other materials(homework, etc.) may be kept by the instructor for up to one semester following the


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submission of final grades. If these materials are not claimed by students during thistime period, the materials may be destroyed at the instructors discretion. All coursematerials (including exams) may be destroyed at the instructors discretion after the timeperiod ending one semester from submission of final course grades.

**ELECTRONIC DEVICES MAY NOT BE USED DURING TESTS OR QUIZZES(including cell phones, translators, etc.) The only exception will be for students whohave filed for accommodations with the Director of Learning Disabilities, or if theinstructor specifically states that such devices may be used.

THE INSTRUCTOR RESERVES THE RIGHT TO AMEND AND TO REORGANIZETHIS SYLLABUS AT ANY TIME. IT WILL BE ASSUMED THAT STUDENTS ARE

FAMILIAR WITH THE CONTENT OF THIS SYLLABUS.

***PSU syllabus supplement available at:***

http://www.pittstate.edu/dotAsset/eb3c8820-1c48-4f7e-aae8-8ccf74dc449a.pdf
http://www.pittstate.edu/dotAsset/eb3c8820-1c48-4f7e-aae8-8ccf74dc449a.pdfhttp://www.pittstate.edu/dotAsset/eb3c8820-1c48-4f7e-aae8-8ccf74dc449a.pdfhttp://www.pittstate.edu/dotAsset/eb3c8820-1c48-4f7e-aae8-8ccf74dc449a.pdf


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Acknowledgement:

I have read the syllabus for MGMKT 430.01 for Fall 2014 semester and I understand course

policies, including penalties included in the Classroom Respect and Courtesy Policy and/or

the Kelce Code of Ethicsdocuments.

Signed: ________________________________

Printed name: ___________________________

Student ID #: ____________________________

MGMKT 430-01 Syllabus Fall 2014-2

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