MGIS 410: ELECTRONIC COMMERCE

INFRASTRUCTURE AND MANAGEMENT

e-commerce@

hepsiburada.com &

ideefixe.com

Hepsiburada.comFirst mover in e-business in Turkey2003: 270,000 registered members2004: 450,000 registered members 47,000 products90,000 members more than 1 purchase (2003)1,500 products sold a day 45,000 in May (2003)

Target turnover in 2003: $20 mill. (more than 100% increase)2004: $30 mill.Portable & transportable products for the Internet sellingAmazon.com:$1.2 bill. Turkey:$50 mill.US & Europe: common use of computers and the Internet vs. Turkey

İdeefixe.com180,000 registered members; 60,000 more than once; 50,000 more than 3 times1996: No selling 60.000 titles of books in 3 yearsBeg. 1999: 6 more months as a librarymid 1999: sellingBeginning: 5-10 books a day 2003: 400 products a day

95% credit card - 5% money order – telephone ordering negligibleElectronics vs. Cultural products: 100 types of cell phones & 80,000 booksAs many products as you want, whatever you wantFikrisabit.comMedia through itiraf.com & sanalalem.com

What else at hepsiburada.com & ideefixe.com?

Free membership online tracking Customer opinionPromotions Special gift pagesFree cargo over a certain price

Bonus pointsInformation about the arrivals of certain products Virtual book exhibit (ideefixe.com)

Sources

http://www.ideefixe.comhttp://www.hepsiburada.comhttp://www.milliyet.com.tr/2003/07/27/business/bus19.htmlhttp://www.milliyet.com.tr2003/08/04/business/bus16.html

presented and prepared by

AYSUN SÜNNETÇİ