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Transcript of MGA Report
MGA Report
MGA Coordinator - Parviz FamouriMembership Development - Wole Akpose
Awards - Joe KalaskyGOLD - Michael Pearse/Rachel Andre
Life Members - Marc ApterMember Engagement/Products and Services - Emily Sopensky
Women in Engineering - Kate McDevitt
September 30, 2010, Region 2 Teleconference
Section Congress 2011
Dates: 19 – 22 August 2011
City: San Francisco, CA, USA
Hotel: San Francisco Marriott Marquis
Rate: $225 USD + taxes*
Airports: San Francisco (SFO) – 13 miles/21 km
Oakland (OAK) – 19 miles/30 km
San Jose, CA (SJC) – 45 miles/72 km
Mass Transit to downtown San Francisco is available
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Networking
Training
Feedback
Continuous Involvement
Goals
SC2011 Web Site
Section Website: http://www.ieee.org/societies_communities/geo_activities/sections_congress/2011/DF_IEEE_MIG_MCT_100637
Partners Program will be offeredSupplemental Information – SC08 recommendations
3
Region 2 will have its fall meeting prior to SC2011
Breakout session topics & are identified– Expect to identify speakers by Dec 2010
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Core Track & Breakout Tracks Themes– Focusing on the Member – IEEE Direction and the Section Leader – Member Engagement and Beyond
SC2011 Program - Themes
Sections Congress 2011 Recommendation Process
The recommendation process is being expanded to facilitate continuous engagement of members in pre and post congress activities.
Each Region Director has been requested to begin the development of recommendations within their Region. – February 2011 – First draft of recommendations from the Regions
Proposed recommendations should focus on the member and/or meeting the MGA Goals & Strategies.
Revised timeline under development
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MGA:Making a Differencefor Members
Parviz FamouriRegion 2Member & Geographic Activities
September 30, 2010
“What can we show to our members that is different because
of MGA?”
Comparison of “Electronic IEEE Membership” vs. Standard IEEE Membership
Electronic Membership Standard Membership
Base Membership Price $50 $134 (in 2010)
Publications • Digital Spectrum• Digital The Institute
• Print Spectrum• Print The Institute – (when available)
Membership Card Downloadable PDF Paper
Special Circumstances Not Available on base e-membership*
No Changes
Grade Elevation (Senior Mbr, Fellow) No Change
IEEE Elections No Change
Access to online products (myIEEE, IEEEtv, Jobsite, etc.)
No Change
Access to member discounts No Change
Region Assessment No Change
Ability to join IEEE Societies No Change
Other Benefits & Opportunities No Change
* Special circumstances will still be applied to Society Memberships if the member qualifies
myDesktop (Launched 27 April)
• Customizable selection of any myIEEE modules/gadgets
• Layout selection , 2 or 3 columns, with drag-and-drop gadget placement
• RSS tools to import feeds
• Choice of several technology-based themes for the interface
memberNet (launched 20 April)
Improved e-mail messaging capabilities to facilitate member-to-member communications, while insuring member privacy
2. myIEEE™ Custom Desktop
Social Media Summary
IEEE in Social Media– 358 total groups on LinkedIn– Over 500 groups on Facebook– 414 groups on Orkut– 1000’s of Twitter account names
contain “IEEE”
MGA Administered Social Media Groups (Users)– The Official Group on Linkedin (12,390) - Screened for active membership and close
moderation.– The IEEE Group on Orkut (57,580) – light moderation– The IEEE Group on Facebook (20,949) - open group
IEEE.tv Social Media (Users/Followers) – Facebook App (13,415) – Hosted application– IEEE.tv iGoogle Gadget (6,010) – Hosted, RSS feed integration– IEEE.tv Google Desktop Gadget(453) – Hosted, RSS feed integration– Twitter(389) - Microblog– IEEE.tv myYahoo Gadget(N/A) – Hosted, RSS feed integration
Programming
• Expanded conference coverage, e.g., APEC
• Significant interest from other conferences now that APEC launched
• Technical English teaching
TV Operations
• Launched completely new User Interface
• Jan/Feb 2010 vs. 2009: Visitors up 17% , Member log-ins up 21%
• Diversified funding model … 3rd-party advertising, conferences, sponsored videos, custom projects, marketplace videos
3. IEEE.tv
4. What’s New for Students Newsletter
Goals
• MGA assumed ownership from Sales and Marketing, the new version has a primary goal of improving the student membership experience
• Newsletter dedicated to student benefits, and the student member experience, now being sent to all student/GSM members
• Increase student engagement with IEEE benefits and opportunities (retention)
• Build awareness of IEEE beyond the Student Branch, e.g. GOLD (retention)
• Vehicle to deliver advertising and/or sponsorship revenues, to help underwrite student programs
• Launched in April
5. IEEE Press eBooks Classics
Delivery
• 220 eBooks in archive: IEEE Press books still in print after 3 years
• More intuitive / upgraded navigation in IEEE Xplore (April)
• 40 to 50 new eBooks will be added annually (3 years after their initial publication date)
Marketing
• All arrears-recovery campaigns
• All recruitment campaigns to authors, and incomplete applications
• Communications to MD Volunteers via MD webcasts and monthly membership report
6. First Year Experience Program
Launched:
First Year Member Welcome Webinar (Monthly)
New “Getting Started” guide to all new members
Courtesy Call from Contact Center
Pre-Defined SAMIEEE Queries for New Members
Metrics and Benchmarking
Tools and Best Practices Guides for Local Volunteers
Coming Soon:
Website for new members ieee.org/start
“At Risk” Identification Processes
Future Planning
Specialized contact center service
“Tracks” based on “Needs” question during join
7. Access to Selected Expert Now Modules
MGA Collaboration with Educational Activities
Free Access to 5 select Expert Now modules to 1st year renewing higher grade members (including elevated students)
Members receive CEU’s
Launched 24 March 2010
Message was sent to 10.9K members
8. IEEE Center for Leadership Excellence (CLE)
In 2009 MGA started work on the framework for the IEEE Center for Leadership Excellence, a program to develop future volunteer leaders of the IEEE
Recent Progress:
Released a new Quick Start training program for geo unit officers to learn and quickly step into their roles
http://www.ieee.org/web/geo_activities/units/officer_training/quick_start.html
9. IEEE Contact Center Improvements
The contact center expanded coverage to 24 hours x 5 days per week, increasing service hours from 40 to 120 hours per week; and initiated a first call resolution improvement program
First Call Resolution: 74.1% vs. Industry Benchmark of 60%
9,400 Contact Center interactions surveyed in 2009
Result: Overall rating of Satisfied/Highly Satisfied increased from 70% (before expanded hours pilot) to 85.5% in 4Q 2009
Membership Development - Continuous Transformation
2005 2006 2007 2008 2009
365,500 members
BMS transition ‘Recession’
Optimizing the Campaigns >
renewal
recovery
recruitment
reinstatement
benefits promotion
382,400 members
(renewal alerts integrated into next-gen products)
367,400 members
Integrated multimedia
Putting a face onmembership promotion
Remaking the Collateral >
Integrated MD strategy &
plan
Integrated MD reporting
397,001 members
Synthesis & Engagement
First-year member experience
Message testing
MD webcasts
374,800 members
Building a Volunteer “Field Team” >
MD KitsMD portal
Membership presentation
MD Manual
MGM business cards
MD virtualcommunity
On-demandKit ordering
2010 2009 2010 2009 2010 2009 2010 2009
1 28,845 29,517 -672 -2.3% 2,168 1,818 350 19.3% 2,153 1,854 299 16.1% 33,166 33,189 -23 -0.1%
2 25,270 25,454 -184 -0.7% 2,048 1,760 288 16.4% 2,218 1,964 254 12.9% 29,536 29,178 358 1.2%
3 22,100 22,246 -146 -0.7% 2,683 2,244 439 19.6% 2,852 2,771 81 2.9% 27,635 27,261 374 1.4%
4 16,810 17,029 -219 -1.3% 2,060 1,736 324 18.7% 2,239 1,979 260 13.1% 21,109 20,744 365 1.8%
5 21,899 22,007 -108 -0.5% 2,101 1,638 463 28.3% 2,486 2,194 292 13.3% 26,486 25,839 647 2.5%
6 44,662 45,616 -954 -2.1% 3,442 3,020 422 14.0% 3,532 3,025 507 16.8% 51,636 51,661 -25 0.0%
R 1-6 159,586 161,869 -2,283 -1.4% 14,502 12,216 2,286 18.7% 15,480 13,787 1,693 12.3% 189,568 187,872 1,696 0.9%
7 11,267 11,228 39 0.3% 2,074 1,841 233 12.7% 1,703 1,578 125 7.9% 15,044 14,647 397 2.7%
8 42,318 40,980 1,338 3.3% 10,871 9,682 1,189 12.3% 8,563 8,418 145 1.7% 61,752 59,080 2,672 4.5%
9 5,830 5,461 369 6.8% 1,410 1,136 274 24.1% 4,320 4,042 278 6.9% 11,560 10,639 921 8.7%
10 38,834 36,555 2,279 6.2% 9,898 8,496 1,402 16.5% 21,027 18,878 2,149 11.4% 69,759 63,929 5,830 9.1%
R 7-10 98,249 94,224 4,025 4.3% 24,253 21,155 3,098 14.6% 35,613 32,916 2,697 8.2% 158,115 148,295 9,820 6.6%
TOTAL 257,835 256,093 1,742 0.7% 38,755 33,371 5,384 16.1% 51,093 46,703 4,390 9.4% 347,683 336,167 11,516 3.4%
% R1-6 62% 63% 37% 37% 30% 30% 55% 56%
% R7-10 38% 37% 63% 63% 70% 70% 45% 44%
Geographic IEEE Membership Summary - April 2010TOTAL MEMBERS
Change
HIGHER GRADE w/o GSM UNDERGRADUATE STUDENTS
Change Change
GRADUATE STUDENTS
ChangeREGION
285,000
305,000
325,000
345,000
365,000
385,000
405,000
425,000
2006200720082009
347,683
Proposed Regional Outstanding Meetings Program (ROMP)
Parviz FamouriRegion 2Member & Geographic Activities
September 30, 2010
To share outstanding and popular section/chapter meetings with neighboring sections/chapters Breakout session topics & are identified
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The goal of the program is for the Region and its Sections to encourage and inspire better support of the chapters Focusing on the Member
ROMP Pilot Program
if the meetings’ speakers agree, at the Regional level, a list will be compiled and make available to Region 2 sections/chapters.
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identify recent outstanding and notable meetings in your section and/or chapters that have been of high interest to the members and attendees.
ROMP Pilot Program
There will be a limited Regional financial support for the cost associated with this program. As a general rule the cost is to be split 50-50 between Region 2 and will be allocated as first come, first serve to sections/chapters. The allocating funds can be negotiable with sections/chapters having low resources.
if the meetings’ speakers agree, at the Regional level, a list will be compiled and make available to Region 2 sections/chapters.
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identify recent outstanding and notable meetings in your section and/or chapters that have been of high interest to the members and attendees.
ROMP Pilot Program
There will be a limited Regional financial support for the cost associated with this program. As a general rule the cost is to be split 50-50 between Region 2 and will be allocated as first come, first serve to sections/chapters. The allocating funds can be negotiable with sections/chapters having low resources.
Life Member Affinity Group
Marc ApterRegion 2
September 30, 2010
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Sections, with large numbers of Life Members could form an affinity group:• Baltimore – 400+• Cleveland – 170+• Columbus – 120+• Dayton – 135+• Lehigh Valley – 170+
Life Member
Philadelphia Section needs to report on who their Chair is, as HQ has no one listed.
Marc can support Life Member Affinity Group programs, to a point, all they need to do is contact him: [email protected]
THANK YOU FOR YOUR INPUT AND SUPPORT!!