Mexico 2011 5

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Instituto Verificador de Medios (Media Verification Institute) registry no. 408/03 Circulation: 120,000 copies Average reader age: 30 - 45. Total readership: 1,500,000. Controlled distribution. Reader Profile A professional with a growing career and a young family; tends to seek comfort, prefers traveling by air and enjoys discovering new places; conscientious about physical appearance and works to keep pace with fashion trends; is practical and interested in gadgets that make daily life more convenient. Male ABC+ Female C SEX SOCIO-ECONOMIC LEVEL FREQUENCY 78% 68% Monthly 22% 32% High socio-economic level Own credit cards Have executive position 83% 80% 79% Are compulsive shoppers Are decision makers Always buy the latest fashions Buy the most recent technology 77% 75% 73% 72% MEDIA KIT

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Female Male Reader Profile Monthly 78% 68% 32% 22% High socio-economic level Own credit cards Have executive position Average reader age: 30 - 45. Total readership: 1,500,000. Controlled distribution. C Are compulsive shoppers Are decision makers Buy the most recent technology Always buy the latest fashions Instituto Verificador de Medios (Media Verification Institute) registry no. 408/03

Transcript of Mexico 2011 5

Page 1: Mexico 2011 5

Instituto Verificador de Medios (Media Verification Institute) registry no. 408/03

Circulation: 120,000 copies

Average reader age: 30 - 45.

Total readership: 1,500,000.

Controlled distribution.

Reader ProfileA professional with a growing career and a young family; tends to seek comfort, prefers traveling by air and enjoys discovering new places; conscientious about physical appearance and works to keep pace with fashion trends; is practical and interested in gadgets that make daily life more convenient.

Male

ABC+

Female

C

SEX

SOCIO-ECONOMICLEVEL

FREQUENCY

78%

68%

Monthly

22%

32%

High socio-economic level

Own credit cards

Have executive position

83% 80% 79%

Are compulsive shoppers

Are decision makers

Always buy the latest fashions

Buy the most recent technology

77% 75% 73% 72%

MEDIA KIT

Page 2: Mexico 2011 5

• All materials must be submitted on CD or DVD in PDF or JPEG format with 300 dpi resolution and in the final ad dimensions.

• Make sure that the original file contains high-resolution images and is the required size before creating a PDF or JPEG in 300 dpi.

• Respect a 5 mm margin inside the final measurement as the art frame.• Attach color proofs of the ad.

Inside pageFinal: 8.27 x 10.83 inBleed: 8.66 x 11.22 in

A. 1/2 page horizontalFinal: 8.27 x 5.31 inBleed: 8.66 x 5.70 in

18,800 USD

23,000 USD

23,000 USD

12,000 USD

Inside page

Inside front/back cover

Back cover

A. 1/2 page horizontal

AD SPACES

RATES

Closing is the 10th of every month.

TECHNICAL SPECIFICATIONS

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