Mexico 2011 5
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Transcript of Mexico 2011 5
Instituto Verificador de Medios (Media Verification Institute) registry no. 408/03
Circulation: 120,000 copies
Average reader age: 30 - 45.
Total readership: 1,500,000.
Controlled distribution.
Reader ProfileA professional with a growing career and a young family; tends to seek comfort, prefers traveling by air and enjoys discovering new places; conscientious about physical appearance and works to keep pace with fashion trends; is practical and interested in gadgets that make daily life more convenient.
Male
ABC+
Female
C
SEX
SOCIO-ECONOMICLEVEL
FREQUENCY
78%
68%
Monthly
22%
32%
High socio-economic level
Own credit cards
Have executive position
83% 80% 79%
Are compulsive shoppers
Are decision makers
Always buy the latest fashions
Buy the most recent technology
77% 75% 73% 72%
MEDIA KIT
• All materials must be submitted on CD or DVD in PDF or JPEG format with 300 dpi resolution and in the final ad dimensions.
• Make sure that the original file contains high-resolution images and is the required size before creating a PDF or JPEG in 300 dpi.
• Respect a 5 mm margin inside the final measurement as the art frame.• Attach color proofs of the ad.
Inside pageFinal: 8.27 x 10.83 inBleed: 8.66 x 11.22 in
A. 1/2 page horizontalFinal: 8.27 x 5.31 inBleed: 8.66 x 5.70 in
18,800 USD
23,000 USD
23,000 USD
12,000 USD
Inside page
Inside front/back cover
Back cover
A. 1/2 page horizontal
AD SPACES
RATES
Closing is the 10th of every month.
TECHNICAL SPECIFICATIONS
NAME:
PHONE:
E-MAIL: