Metso LinkedIn Growth: Case Study
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This case study details Metso's growth on LinkedIn within the last year.
Transcript of Metso LinkedIn Growth: Case Study
A YEAR OF GROWTH
THIS STUDY WAS CONDUCTED BETWEEN
4.7.2012 – 4.7.2013 DURING WHICH SMARP
AND METSO HAVE BEEN WORKING
TOGETHER TO IMPROVE METSO’S
UTILIZATION OF LINKEDIN
Results based on data collected by Smarp Oy during this time
“Success required a
commitment to understand
LinkedIn but less time and
resource than you might expect.
The Smarp team brought us to
that new level of understanding
and engagement with our
LinkedIn networks.”
- Richard Farkas, Manager of Digital
Communications at Metso
WORKING TOGETHER TO ACHIEVE RESULTS
”Together with Metso we
have been able to
leverege the vast
professional networks on
LinkedIn and achieve
clear results for our
combined efforts”
- Roope Heinilä, CEO at Smarp Oy
Metso started out with
4 company profiles,
one for each business
segment
UNIFIED COMPANY PRESENCE
The profiles were
merged to give a
unified experience for
employees and other
stakeholders, which
enabled
Follower amount has grown from 4854 to 21 346
That is 340% growth!
This also makes Metso the 3rd most followed listed company
in Finland
HUGE GROWTH IN FOLLOWERS
16 900 people who want to hear about
open job opportunities
14 700 people who want to hear about
Metso related news
13 400 people who want to hear about a
new project or initiative by Metso
THIS MEANS THAT METSO UPDATES REACH
Source: LinkedIn Follower Study (2013 – Global Survey of LinkedIn Users)
Based on global percentage of followers interested in each area and applied to Metso follower base.
Metso is growing by about 1500 new followers per month
FOLLOWER AMOUNT STILL GROWING
EMPLOYEES ARE GETTING ON BOARD
Metso employees on LinkedIn whose profile was correctly
linked to the company profile have grown from 1006 to 8950
That is 790% Growth!
AND MORE ARE STILL JOINING
Metso is getting about 200 new employees on LinkedIn each
month
Metso employees are directly connected
to about 328 600 unique professionals on
Even though Metso's follower base
became very large, the scale of Metso
employees' networks was much larger
than the follower base: 15x larger
EMPLOYEES ARE NETWORKING
Source: LinkedIn
METSO NETWORKING GROUP IS GROWING
Source: LinkedIn
Metso's largest professional networking group in LinkedIn
grew from 3400 to 5600 members
That is 60% growth!
HOW WAS THIS ACCOMPLISHED?
Some key steps that were taken:
Creating and implementing a strategy to grow Metso’s
LinkedIn presence
Merging of Metso’s company profiles for a unified experience
Training best practices to Metso staff responsible for its
company presence on LinkedIn
Employee training on using LinkedIn for business
Active posting to LinkedIn under the company profile
Internal promotion of Metso’s LinkedIn presence
External cross-channel promotion of the LinkedIn presence
including on metso.com
WANT TO HEAR MORE?
www.smarpsocial.com
Contact us for more information
