Gabriel Sora / Mona Opran Marketing 360 - 13.06.2012

= Consumer Engagement Agency

= Consumer Engagement Agency

+ Going Digital

Going Mobile

&

What is Metro Touch?

An innovative solution for customers targeting and building personalized promotional mechanics

using a digital Info Kiosk solution

How it works?

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Direct benefits

For METRO:

• Stock management

• Promotion individualization

• Lower promo cost

• Promotion effectiveness

For METRO Clients:

• Personalization

• Direct and relevant message

Our communication challenge

The main target is men and women, 35 to 55 years old

“How to communicate digital with persons who are not necessary familiar with digital technology”

Communication solution

“Infographic”: a visual approach that STRUCTURES INFORMATION and allows enough content to TEACH people

Stages: 1-2-3 : WHAT TO DO implying EASY TO DO

METRO Post Leaflet

METRO website Online banner

The Shopping Cycle™ and MT communication

channels relevant per shopping stage

Planning

Execution

Evaluation

0

Assessing Listing

Coordinating

Arriving

Search & Discovering

Deselecting

Evaluating

Selecting

Purchasing

Assessing (experience)

Stocking

Consuming

Sharing

Assessing (product)

In-store

At home

•METRO Post AD •SMS •Online banner •Leaflet

•Entrance Totem (Parking lot) •Door Sticker •Trolley A4 Layout

MT •Tutorial movie •Screen saver •MT visibility kit •Promoters

• Invoice layout

Results

Average number of printed coupons

– 2,000 per day

Monthly growth rate

– 200%

Re-use rate

– 30% in first month

– 15% in second month

Shopping basket increase with 25%

Metro Touch +

• Digital Signage

• Personal data collecting system

• Mobile app