Mobile MobileProduct OverviewSeptember 2009

What is Metro Mobile?

The Metro mobile project is an effort to efficiently and cost effectively syndicate local Metro content around the world. Any Metro country that wishes to participate may have free set-up of the following:

- Standard Mobile Template- iPhone Mobile Template- Metro Nokia News App

Metro’s Current Audience…

Next Steps to Building Audience…

The Nokia partnership could double Metro’s mobile audience in Q4. Approximately 500k phones shipped with Metro App, and an anticipated activation rate between 5% - 10%.

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Benefits to Local Metro:

- Everything is free! No hosting, development, or maintenance costs.

- Sell combined advertising packages in print, web, and now mobile

- Fantastic brand affiliation with a technology leader (Nokia)

Benefits to Reader:

- 10x more content on the mobile site than in today’s Metro paper

- Easy content sharing

- Simple, easy to read, and quick

- Nokia App will have content caching capability (Nokia bug fix pending)

Benefits of current mobile offering…

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Publimetro promotes a ‘selection’ of the best site content according to their

editors. Controlled by local editorial workflow

Additional news categories are included at the bottom (without article pushes) to minimize scrolling space and simplify accessibility.

Metro’s standard mobile offering…

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Inset: screenshot of actual device screen size.

Introducing sub-titles to the mobile feed in France is improving the reader experience. Mobile users want quick information

Images included in articles wherever possible. Standard feature not used by all Metro countries.

Metro’s standard mobile article page…

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Inset: screenshot of actual device screen size.

Metro countries that push images with their articles present an enriched

iPhone experience and are developing better audiences.

Metro is now introducing Video capability to the iPhone and Nokia App in countries that have Kewego (video partner). A very high traffic driver on

Metro websites, this capability has tested well on 3G phones.

iPhone experience on Metro… more than 60% of our audience. Images are a simple way to enrich the experience.

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Display advertisement

Click here, select your language (choice of 8) and off you go…

Benefits to Reader:- Read Metro on the go… even without continuous network access!

- Rich user interface designed specifically for Nokia (with their help in fact).

- Sharing Metro content made easy – text, email, tweet, and post to facebook.

- Video, a successful traffic driver for Metro, will be introduced on mobile.

Benefits to Local Metro:- Instant audience of 500k phones + download access for other Nokia users.

- Brand affiliation and ‘free’ promotion in local Nokia campaigns.

Nokia Partnership Benefits…

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Display advertisement

Metro’s new pre-installed News App for Nokia N97 Mini…

Pre-installed App is designed for touchscreen device (N97 Mini)

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Clear navigation with search capability is consistent across

the site.

Options menu includes access to Terms & Conditions, Settings,

and Metro country

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Sharing Metro has never been easier… Text, Email, Tweet,

Facebook Post.

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Mobile Roadmap…

- Improve mobile content feeds in countries that are currently weak

- Begin to actively sell mobile campaigns/sponsorships

- Launch Nokia App

- Investigate future handset launches with Nokia

- Review business case for strategic mobile offering and support from LOs. New functionality could include the following:

- Improved usability including navigation and bread crumb trail- ‘Related Articles’- Services such as movie listings, movie trailers, quizes, puzzles- e-Commerce services- User comments / reporting- Sign-up for services like ‘text alerts’- Integration with large mobile portals

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APPENDIX

Audience broken down by Metro operation…

Operations that promote mobile

offering are more successful.

Operations, with poor feeds and weak digital

content cannot be successful.

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APPENDIX

Example of a poor feed…

Re-think content categories and perhaps use a

bolder template option

No content in this feed

Email address included below title? No Images

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* http://mov.publimetro.com.mx * http://m.metrofrance.com * http://m.metroxpress.dk * http://mobil.metro.se * http://m.metro.us * http://m.metronews.it * http://www.metromobiel.nl * http://m.metrolehti.fi

APPENDIX

Example sites for reference…

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