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The Future: Digital/Print Library HybridsStephen Abram, MLS
METRO, Library Directors’ Round Table, Nov. 14, 2012
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Funding is Attitudinal … Support versus Commitment
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Deer in headlamps slide here.
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Library Megatrends
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Digitization’s real impact – non-fiction
Format
Print, ePUB, PDF, Kindle, etc. etc.
CD, DVD, USB, etc. etc.
Streaming
Licenses, Open Access, Creative Commons, etc. etc.
eBooks
eJournals
eContent
Copyright Issues (NatGeo, Tasini, TPP, SOPA, etc. etc.)
Author Lawsuits
Citation fragmentation
Content Fragmentation
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Text
Graphics & Charts
Formulae
Pictures
Maps
Video
Audio
Gamification
Deep Data Mining
Assessments
Etc. etc.
Beyond Text
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ILS
CMS
Cloud(s)
Device dependencies
Formats (e.g. Kindle)
Amazon
Apple
ADVICE . . .
Walled Gardens
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Textbooks
eLearning
Learning Management Systems
Cohort Learning Environments
Presentation Systems
Virtual Conference Environment
Personal Learning Environments
Collaboration Software
MOOCs
Learning Object Diversification
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Teens / Post-Millennials
Millennials
Other demographics
Business versus Consumer
The Device Divide
Mobility
End User Fragmentation
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Consumer Search
Specialized Search
Professional Search
Semantic, Sentiment, Suggestion Search etc.
Mobile search
Social search
Augmented Reality
SEO
SMO
Content Spam
Geo-location
Search Fragmentation
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Feature Phones
Smartphones
Tablets
Laptops
Desktops
Gaming stations
Television
E-Readers
Internet of Things
Browsers
Technology Fragmentation
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15
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Black and White
The polarization of discussion
Dogmatic vs. Professional positions on: eBooks, access, copyright, etc.
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Black & White
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Recognize key shifts
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OMG – the digital book!
23
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Public Libraries
Academic Research Libraries
Community College Libraries
School Libraries
Specialized Libraries
Consortia
Trends Differ Slightly by Library Sector
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Recommendations (LibraryThing for Libraries, BiblioCommons, Book Psychic)
Community Glue
Economic Impact
Programs
Partnerships
Education and Learning
Public Libraries
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eLearning
Repositories
Content Archipelagos
LibGuides
Patron-driven acquisitions
Information Fluency
Demarcation between Undergrad, Grad and Faculty/Staff strategies
Copyright compliance
E-Coursepacks and e-Reserves
Strategic budgeting
Partnerships
Academic Research Libraries
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Information Literacy
Distance education and eLearning
Textbooks, Reserves, Coursepacks, e-all
MOOCs
Mobility
Collections for new degrees and certifications
Community College and Undergrad
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Common Core
21st Century Learning
Future of the Textbook
Scaffolded Information Literacy / Fluency
Filters
Staff and Faculty relationships
Classroom pages
School Libraries
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Intranets
MS SharePoint
Relationship building
Embedded Librarianship
Specialized Libraries
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DPLA
Library Renewal
EveryLibrary Advocacy PAC
OCLC Linked Data
3M e-books
CALIFA / Douglas County initiatives
Cloud initiatives
Consortia
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Where are the real pain points?
So what is the answer?
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Grocery Stores
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Grocery Stores
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Grocery Stores
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Cookbooks, Chefs . . .
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Cookbooks, Chefs . . .
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Meals
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What is a meal in library end-user community or research, education and learning terms?
Let’s thinkThink: Are you thinking food, courses, days, weekly plan, or nutrition overall?
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The new bibliography and collection development
KNOWLEDGE PORTALS
KNOWLEDGE,LEARNING,
INFORMATION &RESEARCHCOMMONS
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What are the real issues?
Craft versus Industrial Strength
Pilot, Project, Initiative versus Portfolio Strategy
Hand knitted prototypes versus Production
e.g. Information Literacy initiatives
Discovery versus Search versus Deep Search
eLearning units
Strategic Analytics
Value measures
Behaviours
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What We Never Really Knew Before 27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the very
first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.
We often believe a lot that isn’t true.
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Be More Open to the Users’ Path
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What Would You Attempt If You Knew You Would Not Fail?
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My Humble Recommendations
Focus on the user, I mean really Pilot and experiment with mobile social cohorts Classes (mobile training or extended learning) Reading cohorts and book clubs Member, Researcher and Learner driven strategies first Associations, Consortia and Collaboratives Fundraising Reorganize for simplicity and flexibility Teams (business or sport)
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My Humble Recommendations
Actively lobby and educate to ensure that the emerging mobile ecosystem supports the values and principles of librarianship for balance in the rights of end users for use, access, learning and research.
Support vendors and laws to be as agnostic as possible by ensuring that, as far as possible your services and content offerings support the widest range of devices, formats, browsers, and platforms.
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eLearning, Mobile, Distant, Virtual
Tools
Get to where the user is.
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My Humble Recommendations
Design for frictionless access using such opportunities as geo-IP and mobile ready websites
Test everything in all browsers – mobile or not – all devices.
Invest in usability research aimed at the user experience and test and learn from it and share your learning.
Don’t prioritize the librarian experience first Watch key developments in major publishing spaces
– retail, video, kiddy lit, textbooks, e-learning, fiction, etc. Spot the differences and opportunities
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My Personal Hobby Horses
This is an evolution not a revolution The REAL revolution was the Internet and the Web. The hybrid ecology is winning in the near term for
operating systems and content formats. This is good since competition drives innovation and
we’re in a Renaissance not an end game right now. Engage in critical thinking not raw criticism. Be
constructive. Critical thinking is not part of dogma or religious fervor
or fan boy behavior.
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My Personal Hobby Horses
This is an evolution not a revolution Perfectionism will not move us forward at this
juncture. Really understand the digital divide and remove your
economic and social class blinkers Get real about teens and Boomers Get over library obsession with statistics and
comprehensiveness. Get excellent at real measurements, sampling and
understanding impact and satisfaction. (Analytics, Foresee, Pew)
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My Personal Hobby Horses
This is an evolution not a revolution We need to revisit the concept of preservation,
archives, repositories, and conservation from an access and linked data view.
Check out new publishing models like Flipboard.
Watch for emerging book enhancements and other features that will challenge library metadata, selection policies, preservation, and collection development.
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The power of libraries
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A Third Path
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SmellyYellowLiquid
OrSex
Appeal?
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Focus on the Whole Experience
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Until the lion learns to write her own story, the story will always be from the perspective
of the hunter not the hunted.
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Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook, Pinterest: Stephen Abram
LinkedIn / Plaxo: Stephen AbramTwitter: @sabram
SlideShare: StephenAbram1