Metro Design Language - WebDU
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Transcript of Metro Design Language - WebDU
SHANE MORRIS
ALL ABOARD: the Metro design language and what it means to you
METRO DESIGN LANGUAGE 2
C:\Users\shanem\Dropbox\SM Working Files\SM Automatic Files\Products\Windows Phone\
METRO IS OUR DESIGN LANGUAGE. WE CALL IT METRO BECAUSE IT’S MODERN AND CLEAN. IT’S FAST AND IN MOTION. IT’S ABOUT CONTENT AND TYPOGRAPHY. AND IT’S ENTIRELY AUTHENTIC.
METRO DESIGN LANGUAGE 4
a bit about me
5METRO DESIGN LANGUAGE
WHAT I WANT TO TALK ABOUT
WARNING: MAY CONTAIN TRACES OF OPINIONS
6METRO DESIGN LANGUAGE
BACKGROUND
the evolution of metroBACKGROUND
www.superkids.com/aweb/pages/reviews/encyclo1/encart95/mlk_ms.gif
the evolution of metroBACKGROUND
the evolution of metroBACKGROUND
the evolution of metroBACKGROUND
METRO DESIGN LANGUAGE 11
the evolution of metroBACKGROUND
13METRO DESIGN LANGUAGE
WHAT ABOUT THE “RIBBON”?
METRO DESIGN LANGUAGE 14
FLUENT UI
function focussed
METRO
content focused
fluent ui and metro
input output input output
15METRO DESIGN LANGUAGE
VERY QUICK DEMOWINDOWS 8 ‘METRO-STYLE’ APPS
metro characteristics
VISUAL DESIGN
Flat colourTypographyWhitespacePanoramic view
INTERACTION DESIGN
Lack of controlsAnimationLive tilesEdge swipes (Windows 8)Panoramic views
INFORMATION DESIGN
Live tilesSemantic zoom (Windows 8)Panoramic views
METRO DESIGN LANGUAGE 16
17METRO DESIGN LANGUAGE
INSPIRATION
MODERN DESIGN - BAUHAUS
INTERNATIONAL TYPOGRAPHIC STYLE – SWISS DESIGN
MOTION DESIGN – CINEMATOGRAPHY
metro influences
“FORM FOLLOWS FUNCTION”
MASS PRODUCTIONNow: Mass digitisation
METRO DESIGN LANGUAGE 20
modern designbauhaus
INFLUENCES
chairsdesign.net
INFORMATION IS BEAUTIFUL“a neutral and objective approach that emphasized rational planning and de-emphasized the subjective, or individual, expression”Britannica
www.britannica.com/EBchecked/topic/1032864/
graphic-design/242772/Graphic-design-1945-75
international styleINFLUENCES
wikimedia.org
MOTION DESIGN IS QUINTESSENTIALLY MODERN
motion designINFLUENCES
Saul BassNorth by Northwest - Metro-Goldwyn-Mayer
http://youtu.be/jIlqatMQSgI
METRO DESIGN LANGUAGE 23
metro characteristics
VISUAL DESIGN
Flat colourTypographyWhitespacePanoramic view
INTERACTION DESIGN
Lack of controlsAnimationLive tilesEdge swipes (Windows 8)Panoramic views
INFORMATION DESIGN
Live tilesSemantic zoom (Windows 8)Panoramic views
METRO DESIGN LANGUAGE 24
metro characteristics
VISUAL DESIGN
Flat colourTypographyWhitespacePanoramic view
INTERACTION DESIGN
Lack of controlsAnimationLive tilesEdge swipes (Windows 8)Panoramic views
INFORMATION DESIGN
Live tilesSemantic zoom (Windows 8)Panoramic views
25METRO DESIGN LANGUAGE
TYPOGRAPHY AND WHITESPACE
METRO DESIGN LANGUAGE 26
A PICTURE CAN SAY A THOUSAND WORDS… but notice we don’t talk in pictures?
ICONS ARE USEFULcompactrecognisablescannable
BUT EVEN MOST ICONS ARE LEARNT THROUGH THEIR LABELS
text vs iconsTYPOGRAPHY AND ICONOGRAPHY
METRO DESIGN LANGUAGE 27
visual hierarchyTYPOGRAPHY AND WHITESPACE
size
colour
CASE
alignment alignmentweight
proximitycolour
proximity
METRO DESIGN LANGUAGE 28
SPARSE VISUAL STYLE COMPRESSES OPTIONS FOR CREATING A VISUAL HIERARCHY
TWO MAIN DEVICESwhite spacetypography
visual hierarchyTYPOGRAPHY AND WHITESPACE
29METRO DESIGN LANGUAGE
PANORAMAS
METRO DESIGN LANGUAGE 30
panoramaFLATTER, WIDER NAVIGATION
31METRO DESIGN LANGUAGE
ANIMATION
METRO DESIGN LANGUAGE 32
MOTION DELIGHTS THE USER
MOTION ADDS HINTS TOWARDS INTERACTION
MOTION MASKS SLOW PERFORMANCE
MOTION ADDS PERSONALITY
MOTION ADDS CONSISTENCY
MOTION ADDS ELEGANCE.
msdn.microsoft.com/en-us/library/hh202871
MOTION ORIENTS USERS IN THE APPLICATION
animationMETRO CHARACTERISTICS
33METRO DESIGN LANGUAGE
LIVE TILES
METRO DESIGN LANGUAGE 35
APPS ARE NO LONGER JUST ‘OPEN’ OR ‘CLOSED’
A REASON TO RETURN
DEGREES OF ‘OPEN’Lock ScreenToastTileSnappedFull Screen (Filled, Landscape and Portrait)MaximisedDesktop
live tilesMETRO CHARACTERISTICS
36METRO DESIGN LANGUAGE
METRO PRINCIPLES
PRIDE IN CRAFTSMANSHIP
BE FAST AND FLUID
AUTHENTICALLY DIGITAL
DO MORE WITH LESS
WIN AS ONE
metro principlesWINDOWS 8
authentically digitalMETRO PRINCIPLES
authentically digitalMETRO PRINCIPLES
METRO DESIGN LANGUAGE 40
semantic zoomAUTHENTICALLY DIGITAL
msdn.microsoft.com/en-us/library/windows/apps/hh465319.aspx
METRO DESIGN LANGUAGE 41
CONTENT IS THE INTERFACERemove controlsor relegate them to the App Bar
CONTROLS DESIGNED TO REFLECT THIS
content before chromeAUTHENTICALLY DIGITAL
42METRO DESIGN LANGUAGE
METRO – THE DESIGN LANGUAGE FOR DEVELOPERS?
flickr.com/photos/cybjorg/2332714629/
MODERN DESIGN - BAUHAUS
INTERNATIONAL TYPOGRAPHIC STYLE – SWISS DESIGN
MOTION DESIGN – CINEMATOGRAPHY
DESIGN BY NUMBERS?
metro influences
44METRO DESIGN LANGUAGE
METRO:THE SAFE PATH TO ‘ADEQUATE’?
METRO DESIGN LANGUAGE 45
metro challengesVISUAL DESIGN
Less visual devices to: Direct attention Communicate grouping Delight Brand
INTERACTION DESIGN
Lack of affordanceLack of discoverabilitySome clear patterns for browsing hierarchical contentLess clear what to do: highly interactive transactional
INFORMATION DESIGN
Does everything start with a panorama?Beyond that Metro does not offer much
METRO DESIGN LANGUAGE 46
brandingMETRO CHALLENGES
BRAND IS A CONVERSATION BETWEEN YOU AND YOUR CUSTOMERSNot just Colours Fonts Logos
BRAND OPPORTUNITIESTiles PersonalitySplash screen Set tone, reinforce identityFirst launch Demonstrate valueLanding page Translate the identity into actionGlyphs and iconsImageryPromotional art on the Windows Store
brandingMETRO CHALLENGES
VISUAL LANGUAGE Silhouette
INTERACTION STYLE AND STRUCTURE
NAVIGATION STYLE AND STRUCTURE
ATTITUDE
LIKE ALL GOOD DESIGN, DESIGNING FOR METRO DOES NOT START WITH VISUALS
metro is more than just a visual styleTHE METRO SECRET
METRO DESIGN LANGUAGE 49
RELAX!
You are still needed
PANIC!
It will take clients much longer to realise they need you And by then it may be too late.
so designers can…METRO CHALLENGES
METRO DESIGN LANGUAGE 50
STRENGTHS
Strong, distinct identity Easier to get to adequate Content focussed Animation is a first class citizen Confident
WEAKNESSES
Limited visual expressiveness Danger of bland Less guidance for highly interactive
applications Lack of affordance may affect
learnability Ugly controls Supermarket screen
metro
what metro means
METRO DESIGN LANGUAGE 52
INFORMATION IS BEAUTIFULSo Information has to do more Provide the visual hierarchy Communicate the identity
CONTENT IS THE INTERFACEDeath of (intrinsic) affordance Confident users
POST-SKEUMORPHISM Authentically Digital
BRAND IS A CONVERSATION, NOT A LOGO
DESIGN IS STILL REQUIREDAdequate is easier, but…Just wait, they’ll come crawling back…
what metro says about the futureMETRO DESIGN LANGUAGE
DESIGNING UX FOR APPS (WINDOWS 8)design.windows.com
USER EXPERIENCE DESIGN GUIDELINES FOR WINDOWS PHONEmsdn.microsoft.com/en-us/library/hh202915
MICROSOFT .TOOLBOX DESIGN TRAININGwww.microsoft.com/design/toolbox/school
resources