Metro Atlanta Regional Transportation Referendum Fundraising Overview.
-
Upload
dayana-silcott -
Category
Documents
-
view
225 -
download
1
Transcript of Metro Atlanta Regional Transportation Referendum Fundraising Overview.
![Page 1: Metro Atlanta Regional Transportation Referendum Fundraising Overview.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551a54a6550346545e8b56fb/html5/thumbnails/1.jpg)
Metro AtlantaRegional
Transportation Referendum
Fundraising Overview
![Page 2: Metro Atlanta Regional Transportation Referendum Fundraising Overview.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551a54a6550346545e8b56fb/html5/thumbnails/2.jpg)
GA Regional Referenda101
HB 277 passed in April, 2010 July 31, 2012 election, simple majority 10-year, 1 penny sales tax Georgia divided into 12 regions; regions vote separately Effort in metro Atlanta managed by MAVEN/CTM Other 11 regions managed by GA Chamber of Commerce
Metro-Atlanta 10-county region will generate $7.2 billion over 10 years
52% Transit 48% Roads, interchanges, bike/ped, aviation
![Page 3: Metro Atlanta Regional Transportation Referendum Fundraising Overview.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551a54a6550346545e8b56fb/html5/thumbnails/3.jpg)
Baseline Data
May 2011 benchmark poll: majority of voters unaware or undecided; balance favor the tax, by small margin.
Overwhelming majority of Atlanta voters agree traffic congestion is a serious problem, and if un-addressed, we will lose jobs, economy will suffer.
Large majority of voters plan their day to avoid congestion. 200,000+ citizens participated in outreach efforts to develop
the 157-project list. Consensus among Governor, Speaker, Mayor Reed, majority
of local elected leaders, biz community, 100+ org. coalition
![Page 4: Metro Atlanta Regional Transportation Referendum Fundraising Overview.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551a54a6550346545e8b56fb/html5/thumbnails/4.jpg)
MAVEN and CTM
501 (c)(3) MAVEN $2.0 million budget Neutral, non-partisan education, research, etc. No limit on contributions Generally tax-deductible
501 (c)(4) CTM $6.8 million budget “Vote Yes” activities, persuasion and advocacy No limit on contributions Not tax-deductible Subject to state campaign disclosure requirements
![Page 5: Metro Atlanta Regional Transportation Referendum Fundraising Overview.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551a54a6550346545e8b56fb/html5/thumbnails/5.jpg)
Fundraising Sources
MAVEN Donors $2.0m of $2.0m committed Community Improvement Districts (BIDs) Corporate and family foundations, universities Individuals
CTM Donors $4.2m of $6.8m committed Public and private companies Associations, membership & industry organizations Individuals
![Page 6: Metro Atlanta Regional Transportation Referendum Fundraising Overview.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551a54a6550346545e8b56fb/html5/thumbnails/6.jpg)
CTM Structure
Major targets: companies who “get it” (engineering, consulting, construction, real estate, banking, technology, supply chain/logistics, etc.)
Finance Committee: peer-to-peer asks, targeting, triangulation
Geometry is important: associations, targeting within industries, special events, connectivity, etc.
Seth Godin, author of TRIBES: “best donors are the ones engaged in working toward the
mission of the enterprise”
![Page 7: Metro Atlanta Regional Transportation Referendum Fundraising Overview.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551a54a6550346545e8b56fb/html5/thumbnails/7.jpg)
Fundraising Learning
Signature gifts- Set the bar high Special events- Create deadlines Fill up the room- Use peer pressure to your benefit Start at the top- The $ get smaller as you go down Don’t ask for no’s- Get the right person to ask Don’t get snoozed- Be persistent Water the flowers- Turn your donors into askers
![Page 8: Metro Atlanta Regional Transportation Referendum Fundraising Overview.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551a54a6550346545e8b56fb/html5/thumbnails/8.jpg)
Remember the Mission
Win.
The ultimate currency of your campaign is VOTES, not dollars.
Use the fundraising effort to secure VOTES, not just dollars. (sell shares)
![Page 9: Metro Atlanta Regional Transportation Referendum Fundraising Overview.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551a54a6550346545e8b56fb/html5/thumbnails/9.jpg)
MAVEN Online Project List Tool
![Page 10: Metro Atlanta Regional Transportation Referendum Fundraising Overview.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551a54a6550346545e8b56fb/html5/thumbnails/10.jpg)
ARC Online Project List Tool
![Page 11: Metro Atlanta Regional Transportation Referendum Fundraising Overview.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551a54a6550346545e8b56fb/html5/thumbnails/11.jpg)
Project Data Sheets
![Page 12: Metro Atlanta Regional Transportation Referendum Fundraising Overview.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551a54a6550346545e8b56fb/html5/thumbnails/12.jpg)
Information Sources
TransformMetroAtlanta.com
AtlantaRegionalRoundtable.com
@TransformATL
Transform Metro Atlanta