Metrics That Matter in Social Media
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The Metrics That Matter in Social Media @WebMarketing123 #wm123 Audio: +1 484 589 1011 Access code: 151-498-47 Enter PIN # on your screen
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Metrics That Matter in Social Media
Transcript of Metrics That Matter in Social Media
The Metrics That Matter in Social Media
@WebMarketing123#wm123
Audio: +1 484 589 1011Access code: 151-498-47Enter PIN # on your screen
First, Some Data from Nielsen
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The Benefits of Social Media Marketing
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Social Media Can Be Confusing
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Survey Says…
#wm123Source: HOLGER SCHULZE
Metrics: Quantitative Vs. Qualitative
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10 Social Media Metrics You Should Measure
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1. Social media leads.
10 Social Media Metrics You Should Measure
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2. Engagement duration.
10 Social Media Metrics You Should Measure
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3. Marketing campaign history.
10 Social Media Metrics You Should Measure
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4. Membership increase and growth rate.
10 Social Media Metrics You Should Measure
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5. Activity ratio.
10 Social Media Metrics You Should Measure
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6. Conversions.
10 Social Media Metrics You Should Measure
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7. Brand mentions in social media.
10 Social Media Metrics You Should Measure
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8. Loyalty.
10 Social Media Metrics You Should Measure
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9. Customer acquisition costs.
10 Social Media Metrics You Should Measure
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10. Blog interaction.
10 Social Media Metrics You Should Measure
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1. Social media leads.
2. Engagement duration.
3. Marketing campaign history.
4. Membership increase and growth rate.
5. Activity ratio.
6. Conversions.
7. Brand mentions in social media.
8. Loyalty.
9. Customer acquisition costs.
10.Blog interaction.
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