Johnny Campbell

socialtalent.co @socialtalent johnny@socialtalent.co linkedin.com/in/johnnycampbell

Our Black Belt Sourcing Ninjas

Over 7,000 Recruiters to date

Metrics Driven Recruitment

Metric/ Data Driven Job Advertising

is the busiest time of year for job searching?

whatis the quietest time of year?is the best day to post a job?is the worst day to post a job?many views lead to one application?

howwhichis most popular: job, jobs, career or careers?

whatare your highest performing job ads?

why?why? why? why? why? why? why? why?why?

Hires from Online Ads:!! ! ! ! ! ! ! 48% !(15% Career Site, 33% External Job Sites)!Referrals: ! ! ! ! ! ! ! ! ! ! ! ! 25%!Internal Hires: !! ! ! ! ! ! ! ! ! ! 15%!External Offline (inc agencies): ! ! ! ! 8.4% !Other (Boomerangs, Walk-Ins, etc): ! ! 3.6%

Source of Hire:

how?

Metric & Data Driven Job Advertising

UK Google Searches containing keyword “Jobs” Source: google.com/trends

Metric & Data Driven Job Advertising

Category Total+Jobs Views+Per+Job Responses+per+Job View+to+Apply+Rate

IT/Software+Development 1318 56 4 7.1%

Sales/Retail/Business+Development 165 49 3 6.1%

Customer+Support/Client+Care 96 55 5 9%

Human+Resources 83 51 4 7.8%

Accounting/Finance/Insurance 66 50 3 6%

Quality+Assurance/Safety 32 58 3 5.2%

Project/Program+Management 18 58 3 5.2%

Marketing/Product 17 74 6 8%

Administrative/Clerical 17 198 31 16%

Editorial/Writing 16 86 3 3.5%

Logistics/Transportation 11 66 3 4.5%

Google Analytics

Google Analytics

Google Analytics

Google Analytics

Google Analytics : Conversion

A/B Split Testing

Eyequant

Metric/ Data Driven Engagement

Engaging Passive Candidates

What is the average response rate from passive candidates?What medium ensures the highest response rates?What day of the week is the best to send an email?What is the best time of day to send an email or call?What is the optimum number of words to use in your email subject line?What works best: “I, we, us” or “you, your, yours”?

getsignals.com

If you can’t measure something, you can’t understand it. !

If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.

James Harrington, IBM Quality Expert

from £240 to £48 per qualified applicant

reducing cost of acquisitionsaves £768 per shortlist

How much time would you save each day if you could triple your passive response rates? !

£1 !!!!

1 minute of lost productivity costs:

£15,600 per annum !!!!

1 hr of lost productivity each day costs:

Measure what Matters Analyse Replicate Success Measure Adjust Repeat

.co

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