Methods of collecting information besides focus groups include: Case studiesAdvantage:-fully depicted resultsDisadvantages:-Generally case studies are time consuming and it takes efforts to collect, organize and describe -represents depth of information, rather than breadth Observations Advantage:-live event monitoring-can adapt to events as they occurDisadvantage:-its difficult to distinguish between seen behaviours-complexity in categorization of behaviours-costly process Document reviewAdvantage:-get comprehensive and historical information-can also know about the biases about informationDisadvantages:- more time consuming -objective of review should be clear Interviews Advantages:-get extensive insight- establishes a flexible relationship with clientsDisadvantages:-can take much time-can be hard to analyze and compare- Information cannot be generalized questionnaires, surveys, checklistsAdvantage:-Can complete anonymously-inexpensive method-easy to compare and analyze-already existing sample questionaries Disadvantage:-Might not get careful feedback-choice of words can alter the sense of answer client wants to give-are impersonal-sampling experts needed