Methods Of Advertising
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Transcript of Methods Of Advertising
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Methods of Advertising Eni Asebiomo
And Their Negative Effects
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Repetition
Some companies use methods of advertising like repetition.
For example in the Head On® commercial they repeat the name of the product many, many, many, many times.
Apply directly to the forehead!
Apply directly to the forehead!
Apply directly to the forehead!
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Repetition
Oxi-Clean
Oxi-Clean
Oxi-Clean
Oxi-Clean
Oxi-Clean
Oxi–Clean, Oxi-
Clean blah blah
blah!!!
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Fear
Many insurance companies use techniques such a fear.
They make you feel unsafe so that you will buy their product.
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Fear
Some companies try to install a sense of insecurity within you.
Are you in good hands?
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Trademark
Some companies use logos and trademarks so that coolness or other attributes are associated with their logo.
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Celebrity
Some companies use celebrities to advertise their product.
When someone sees their all-time hero using a Nike product they want to be just like them and use them and use Nike too.
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Effects of Celebrity Advertising
Would you rather buy this and this?
Or this and this?
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Price Appeal
Many companies use this method of advertisement to make things sound cheap or affordable.
It works very well because cost is a primary concern for consumers.