MADNESSKORY J. VIRGO

KJV06@HOTMAIL.CO.UK

METHODS &

TWEEDY’S BATTLEFIELDTHE FIRST PROJECT OF THE TERM WAS A QUICK ONE DAY CHALLENGE. IN GROUPS THE IDEA WAS TO SHOW A PERSONS WITH A CELEBRITY STATUSES PERSONAL EMOTION. AS A GROUP CHERYL COLE WAS THE CELEBRITY DECIDED ON AS SHE WAS IN THE PUBLIC EYE AT THE TIME FOR HER PERSONAL RELATIONSHIPS. WHAT THE PICTURE WAS TRYING TO SHOW WAS THE EFFECTS OF A PERSON IN THE PUBLIC EYE. THE POINT THAT EVERYTHING WAS BEING POINTED AT HER AND SHE WAS HURLED WITH ABUSE, THE ABUSE BEING PAPPARZZI AND EVERYONE READING WHAT’S WRITTEN ABOUT HER LIFE AND MAKING THEIR GENERAL ASSUMPTIONS ABOUT THE SITUATION.

SHOOTING STARS

PICKING FROM A SELECTION OF HARD HITTING NEWS STORIES REMEMBERED FOR THEIR IMPACT OVER THE YEARS, THE 9/11 WORLD TRADE CENTRE DISASTER IN NEW YORK IN 2001. THE STORY OF THE EVENT HAD TO BE TOLD IN A DIFFERENT WAY IN A TIME BASED MANNER. IT WAS CREATED USING STOP-MOTION FILMING, A FIRST TIME MAKING A PRODUCT AWAY FROM PRINT AND WAS THOROUGHLY ENJOYED AND PLEASED WITH THE OUTCOME. THE IDEA WAS TO PUT A SLIGHTLY HUMOUROUS AND MODERN SPIN ON THE EVENT, AND MAKE IT MORE RELAT-ABLE TO A YOUNGER AUDIENCE, AN AUDIENCE WHO POSSIBLY HAD A LESSER KNOWLEDGE OF WHAT HAD HAPPNED.

world trade centre

http://blogofkorz.gdnm.org/2011/10/12/entry-1-1/THE LINK TO THE VIDEO

IN GROUPS AGAIN, A LIVE BRIEF WAS SET FOR THE DESIGN OF HENDERSON GLOBAL INVESTORS, IT WAS TO REDESIGN THE COMPANYS PIECE OF INFORMATIONAL PIECE THAT ADVERTISIES TO NEW CUSTOMERS THAT ARE INTERESTED IN THE SAME BRAND. WHAT WAS DESIGNED WAS A PIECE OF DIRECT MAIL THAT WOULD BE SENT THROUGH A POSSIBLE CLIENTS DOOR EXPLAINING THE REASONS FOR JOINING THE COMPANY AND EXPLAINING THE BRAND LOYALTIES, THE MAIN DESIGN STARTED OFF FROM THE IDEA OF THE STOCK EXCAHNGE AND FOCUSING ON THE TRIANGLES FOR UP AND DOWN STOCK MAR-KET VALUES. IT IS ALL EXPLAINED ON THE RATIONALLE ASWELL .

HENDERSON GLOBAL INVESTORS

RATIONALE

The design of any direct mail will be the initial contact between company and potential client. Being out of the age group for the intended target audience and out of the expense margin of actually investment, it gave us an advantage in recognising common knowledge of Hen-derson’s and Investment banking.

The conclusion that was made, contained promise of minimalist design but understanding and depth in the idea. The representation and implementation of the stock exchange into the direct mail was the concentration. Henderson’s is evidently a global organisation, but from research made, the majority of the public have not heard of them, but make that link from the word “Investors”, to money to the indication of the Stock Exchange.

Analysing the stock exchange for a couple of hours, the changing nature of stocks and the frustration ultimately presented an angle with the design. Stocks go up, and they go down. The representation of this on a graph, are triangles. We believed a direct mail piece and brand values will benefit from this geometric shape, and add that immediate understanding. Less is more.

The punch line we wanted to explored was Ups, Downs + Ups. It’s witty and gives the idealistic view of investors. It provides the reality of stocks going down and going up, but loosely implies that things will be remain positive if you join Henderson’s.

Making brand values for an organisation that specialises in investments was a task in itself. It’s none of our areas of current interest or expertise’s. This again gave us an advantage in the sense that it allowed us to generalise these values, with things that we currently know. Along with background research of Henderson’s, the collation of this information gave the brand values.

The brand values that we decided on were Personal, Safe, Knowledgeable, Understanding and believing in Equality. We believed they fit the current trend in investment banking, being solid qualities that suffice public trust in this current economy and culture. These are all outlined in the booklet containing in the packaging. These are delivered in a witty way again, its to take the cooperate ride or die impres-sion away and just ease the reader into the opportunity of investing. They are delivered witty in respects to the company, each get the point across, not overall distracting witty.

A value the investors stand by, is the use recycled paper. Thick 180gsm 9Lives 55 gloss & silk is the paper that we researched to use for our packaging. The creation of our mock design was done on 180gsm card, and crafted using’s a simple double net. The booklet will be stand-ard 9lives 55 gloss & silk, and it sits just smaller than A6. The booklet is small and compact because we had to remember it will be used to leer the viewer into picking up the phone, emailing or just looking at Henderson’s website. The call to actions will be provided on the back of the booklet.

CHINESE WHISPERS

THIS BRIEF WAS DONE IN TWO STAGES, ADULTS RANGING AGES 18 TO 24 WERE APPROACHED TO START A SEQUENCE OF PICTURES AND TEXTS; BASICALLY WHAT DID THE PICTURE LOOK LIKE AND THEN DRAW WHAT YOU THINK THE TEXT SHOULD LOOK LIKE. AFTER GATERING ALL OF THIS INFORMATION THEY WERE ALL UNTIDILY SPLASHED ACROSS A PAGE AND GIVEN TO A 4 YEAR OLD BOY WHO THEN HAD TO DRAW ONE LINE THAT SEQUENCED THE WAY THAT EACH ADULT WAS APPROACHED, APART FROM THE LAST 4 IMAGES THE REST WAS CORRECT

the mind of a 4 year old boy

THIS IS A TAKE ON THE WORK OF TIM BERNERS-LEE, FROM RESEARCHING HIS WORK, ONE MAIN THING STUCK OUT, AS HE WAS THE CREATOR OF THE WORLD WIDE WEB. THIS MADE A GREAT IDEA FROM TAKING FROM THE WORDS, WORLD AND WIDE. CREATING 4 TILES THAT ALL SAID THE SAME FING IN DIFFERENT LANGUAGES ACROSS THE WORLD, WE HAVE THE MOST COMMON OF COURSE W, IN MOST COUNTRIES ACROSS THE WORLD IT IS STILL THE SAME SYMBOL, ALSO THERE IS CHINESE, JAPANESE AND YIDDISH. THE IDEA WAS TO SHOW [WWW.] IN AN ABSTRACT FORM, THESE LOOK GREAT AS STAND ALONE PIECES AND TOGETHER AND HAD GREAT THOUGHT IN THEM.

TIM BERNERS-LEE

Methods and madness has been a great challenge this term I have had some high points and I have also had some low ones. I have experienced some new things and also mastered some other skills that I have used for a while. One part that I am very happy that I had the chance to further my knowledge in in particular is film making. When given the brief (Shooting Stars) I was very skeptical to begin with mainly because I had never tried this area before. But after experimenting with ideas and started producing and directing my short piece began to enjoy it and began to understand it much better. With that brief I found it interesting to research and produce a short piece that showed a different side to the situation. With it being about September 11th over 10 years ago I thought it would be acceptable to add a mild amount of humour and luckily enough the response I got about it was very positive. It was also a good thing as it was my first time making something like that. Overall I was very happy with it.

The next project was very exciting and was more in the field of what I would like to drive my future to, the live Paper Co brief, I chose to do the Henderson brief with my partner, I am very interested in branding and creating a new look for a brand as I think that is where my professional approach to work comes in to hand. I was very happy with the overall product we created and think that it could be something that would be seen as a direct mail piece, I think the only encounter that I faced with this project in particular was the time restraints, this one over all of the other briefs was much harder to get everything done, because; even though we were in a group of two there were so many different elements to this single project that needed to be done, each part being very time consuming alone. However overall me and my partner for the brief were extremely pleased with the end result, we liked it also because we stuck to our first idea and developed and developed it into something completely different but still had the same qualities we laid out from the start.

Due to time restraints and a slight failure in time management it made it a little harder to have the time to focus on the last two projects, I completed them but not to the standard that I wanted, they both

EVALUATION